# Singles50

> Source: https://www.datingindustryinsights.com/products/singles50 | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Singles50 is a dating brand in the Online Personals Group portfolio, alongside C-Date, be2, Academic Singles and eDarling, according to DII. The App Store lists be2 S.a.r.l as the developer of its matchmaking app. DII says all the group's brands run on a single platform and target mature daters.

## Key facts

- Type: Dating app
- Owner: Online Personals Group
- Website: singles50.com
- App Store: App Store listing
- Owner: DII lists Singles50 as a brand in the Online Personals Group portfolio with C-Date, be2, Academic Singles and eDarling (2026-09-21) [source](https://www.datingindustryinsights.com/news/dating-apps-gen-z-vs-40)
- Fact: DII reports that all Online Personals Group brands run on a single platform and the portfolio is profitable (2026-09-21) [source](https://www.datingindustryinsights.com/news/dating-apps-gen-z-vs-40)
- Chief executive: Carsten Böltz is chief executive of Online Personals Group, which DII says owns Singles50 (2026-09-21) [source](https://www.datingindustryinsights.com/news/dating-apps-gen-z-vs-40)
- Fact: The Singles50 matchmaking app on the Australian App Store lists be2 S.a.r.l as developer and offers a personality test and a paid Premium Membership (2026) [source](https://apps.apple.com/au/app/id1369928032)

## About

Singles50 is an online dating and matchmaking service for people in midlife. Its app, listed on the Apple App Store as Singles50 - Matchmaking, promises matches based on a personality test and a daily set of recommended singles. The app is free to download, with a paid Premium Membership. The Australian App Store lists the developer as be2 S.a.r.l and gives an Australian support address, singles50.com.au. Dating Industry Insights places Singles50 in the portfolio of Online Personals Group, which also includes C-Date, be2, Academic Singles and the recently acquired eDarling. According to DII, the group's chief executive Carsten Böltz told the GDI Conference in September 2026 that the portfolio is profitable and that all brands run on a single platform, so features can be rolled out across the portfolio without rebuilding infrastructure for each brand. DII contrasted this with the strategy of ParshipMeet Group, which also pivoted towards over-40 daters. It reported that the Online Personals Group does not chase Gen Z and sees sustainable margin in older demographics.



## Questions



**Who owns Singles50?** DII lists Singles50 in the Online Personals Group portfolio. The App Store lists be2 S.a.r.l as developer of its app.

**Which brands sit alongside Singles50?** DII names C-Date, be2, Academic Singles and eDarling in the same group.

**What is Singles50?** Singles50 is a dating brand in the Online Personals Group portfolio, alongside C-Date, be2, Academic Singles and eDarling, according to DII. The App Store lists be2 S.a.r.l as the developer of its matchmaking app. DII says all the group's brands run on a single platform and target mature daters.


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Canonical: https://www.datingindustryinsights.com/products/singles50