# Score > Source: https://www.datingindustryinsights.com/products/score | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-11-09 **In short:** Score is a dating app built around credit score verification, with the tagline "Dating For People With Good Credit". Luke Bailey launched it in 2024 as a pop-up from fintech Neon Money Club and relaunched it in February 2026 for iOS, with a free tier and a paid verified tier. It is a niche, finance-led product aimed at US singles. ## Key facts - Type: Dating app - Headquarters: New York, United States - Founded: 2024 - Status: Active. Relaunched in February 2026 after a 2024 shutdown; listed on the iOS App Store. - Website: scoredating.app - Founder: Luke Bailey, co-founder and CEO of Neon Money Club, created Score and relaunched it in 2026 (2026-02-13) [source](https://techcrunch.com/2026/02/13/score-the-dating-app-for-good-to-excellent-credit-returns-for-everyone-to-use/) - Original launch: Launched in February 2024 by Neon Money Club, requiring a credit score of at least 675, with a soft credit check and scores not displayed in the app (2024-02-12) [source](https://techcrunch.com/2024/02/12/score-is-a-new-dating-app-for-people-with-good-to-excellent-credit/) - First shutdown: Shut down in early August 2024 after about six months; the company reported around 18,000 users and 8,000 matches (2024-08-12) [source](https://techcrunch.com/2024/08/12/score-the-dating-app-for-people-with-good-to-excellent-credit-quietly-shuts-down/) - Relaunch: Relaunched permanently in February 2026, open to everyone, with a basic tier and a verified tier using Equifax identity and credit checks; plans global expansion starting with Canada (2026-02-13) [source](https://techcrunch.com/2026/02/13/score-the-dating-app-for-good-to-excellent-credit-returns-for-everyone-to-use/) - Official press release: Press release dated 13 February 2026, New York, NY, says Score is relaunched on the iOS App Store with Standard and Verified tiers (2026-02-13) [source](https://scoredating.app/press-release) - App Store seller and pricing: Listed as Score Dating + Good Credit, seller Diet Brands Inc., iPhone only, 18+, free with in-app purchases; Verified subscription $9.99 a month (2026) [source](https://apps.apple.com/us/app/score-dating-good-credit/id6758743054) - Official website: scoredating.app is the official site; Gizmodo reported it as a waitlist landing page with the tagline Dating For People With Good Credit at the February 2026 relaunch (2026-02-13) [source](https://gizmodo.com/a-dating-app-based-on-users-credit-scores-is-making-a-comeback-2000722102) - Parent company status: Gizmodo describes Neon Money Club as now defunct; Neon Money Club launched in 2021 as a financial literacy business (2026-02-13) [source](https://gizmodo.com/a-dating-app-based-on-users-credit-scores-is-making-a-comeback-2000722102) ## About Score is a dating app that puts financial reliability at the centre of its pitch. It was created by Luke Bailey, co-founder and chief executive of the fintech firm Neon Money Club, and first launched on 12 to 14 February 2024 as a limited pop-up. In that first version, applicants needed a credit score of at least 675, checked by a soft pull that did not affect their credit. Scores were not shown to other users and were not used to rank matches. Neon Money Club planned a 90-day run, then kept the app open for about six months and shut it in early August 2024. TechCrunch reported around 18,000 users at the time, while later coverage of the relaunch cites 50,000. Bailey relaunched Score on a permanent basis in February 2026. A press release dated 13 February 2026 from New York says the app is open to everyone. The App Store listing names Diet Brands Inc. as the seller and describes two tiers. The basic tier is free and needs no verification. The verified tier costs $9.99 a month and uses Equifax identity and credit checks. It adds a profile badge, direct messages before matching, one-minute video intros and a nearby-member feature called Beacon. The company says it plans to expand outside the US, starting with Canada. For the dating industry, Score is a small but much discussed example of financial status used as a product feature. Critics called the original version classist, and Bailey has rejected that charge. The use of a credit bureau for identity checks also raises data privacy questions. Dating Industry Insights has cited Score as an example of the wealth-focused app trend, although its October 2024 article names a different founder, Adam Ezra. Other sources found here name Luke Bailey. ## Stories about Score - [Credit Scores in Dating: Monetising Economic Anxiety or User Demand?](https://www.datingindustryinsights.com/news/young-americans-date-love-financial-stability) (2024-10-14) ## Questions **What is Score?** Score is a dating app that uses credit score verification as its main feature. It first ran in 2024 as a pop-up and was relaunched in February 2026 for iOS. **Who founded Score?** TechCrunch and other outlets name Luke Bailey, co-founder and CEO of Neon Money Club, as the creator. A DII article from October 2024 names a different founder, Adam Ezra, which other sources do not support. **Do you need a minimum credit score to join Score now?** No. Since the 2026 relaunch anyone can join the free basic tier. The verified tier needs identity and credit verification through Equifax, using a soft check. **How much does Score cost?** The App Store lists the app as free with in-app purchases. The Verified subscription is $9.99 a month. **Is Score still operating?** It shut down in August 2024 and was relaunched in February 2026. It was listed on the App Store when checked. **Where is Score based?** Score is based in New York, United States. **When was Score founded?** Score was founded in 2024. --- Canonical: https://www.datingindustryinsights.com/products/score