# PURE

> Source: https://www.datingindustryinsights.com/products/pure | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** PURE is a privacy-focused dating app known for 24-hour disappearing chats, developed from a concept first presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko. It reported $100 million in gross revenue for 2025. DII covered its 2026 feed redesign and its Pleasure is Power campaign.

## Key facts

- Type: Dating app
- Founded: 2012
- Founder: First concept presented in 2012 by Roman Sydorenko and Oleksandr Kukhtenko, who raised an initial $400,000 (2012) [source](https://en.wikipedia.org/wiki/Pure_(app))
- Revenue: Reported $100 million in gross revenue as of January 2026 (2026-01) [source](https://en.wikipedia.org/wiki/Pure_(app))
- Revenue: DII reported $100 million gross revenue for 2025 (2026-02-03) [source](https://www.datingindustryinsights.com/news/pure-dating-app-achieves-100m-growth)
- Fact: Chats disappear after 24 hours; DII reported a campaign called Pleasure is Power (2026-04-10) [source](https://www.datingindustryinsights.com/news/pure-app-launches-pleasure-is-power)
- Fact: DII reported a redesign to a one-profile feed (2026-04-24) [source](https://www.datingindustryinsights.com/news/pure-dating-app-feed-redesign-launch)
- Headquarters: Wikipedia says headquarters moved to Zug, Switzerland in 2022 (DII says Berlin-based) (2022) [source](https://en.wikipedia.org/wiki/Pure_(app))

## About

PURE is a dating app that focuses on privacy and casual connections. Wikipedia says its first concept was presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko, who raised an initial $400,000. Chats on the app disappear after 24 hours, according to DII. DII reported in February 2026 that PURE had reached $100 million in gross revenue for 2025, and Wikipedia gives the same figure as of January 2026. DII described the app as privacy focused and, in that story, as Berlin-based. Wikipedia instead says the company moved its headquarters to Zug, Switzerland, in 2022 and lists Online Classifieds AG as the developer. The sources do not agree, so no location is stated here. In April 2026 DII covered the app's Pleasure is Power campaign, which DII described as a move into offline marketing. Later that month DII reported that PURE was redesigning its product around a single-profile feed.


## Stories about PURE

- [Pure's $100M Bet: Redesigning Hookups While Rivals Stagnate](https://www.datingindustryinsights.com/news/pure-dating-app-feed-redesign-launch) (2026-04-24)
- [PURE's Offline Gamble: A Sign of Dating Apps' Digital Struggles?](https://www.datingindustryinsights.com/news/pure-app-launches-pleasure-is-power) (2026-04-10)
- [PURE Hit $100M Revenue. Its Privacy Model Deserves More Credit Than It Gets.](https://www.datingindustryinsights.com/news/pure-dating-app-achieves-100m-growth) (2026-02-03)
- [Pure's STD Testing Integration: Health Leadership or Liability Shift?](https://www.datingindustryinsights.com/news/pure-app-tbd-health-std-testing) (2025-09-02)
- [Pure's CTV Rejection: A Legacy Problem for Evolving Dating Apps](https://www.datingindustryinsights.com/news/pure-dating-app-programmatic-ctv-rebrand) (2025-08-29)
- [Pure's Gender Balance Claim: A Mirage or Market Shift?](https://www.datingindustryinsights.com/news/pure-app-pleasure-is-power-campaign) (2025-08-15)

## Questions



**Who founded PURE?** Wikipedia credits Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko with presenting the first concept in 2012.

**How much revenue does PURE make?** PURE reported $100 million in gross revenue for 2025, according to DII.

**What is PURE?** PURE is a privacy-focused dating app known for 24-hour disappearing chats, developed from a concept first presented in 2012 by Ukrainian entrepreneurs Roman Sydorenko and Oleksandr Kukhtenko. It reported $100 million in gross revenue for 2025. DII covered its 2026 feed redesign and its Pleasure is Power campaign.

**When was PURE founded?** PURE was founded in 2012.


---
Canonical: https://www.datingindustryinsights.com/products/pure