--- title: "Plenty of Fish — Dating App Profile | DII" description: "Accessible free-to-use dating platform with millions of single members worldwide. No subscription required for core matching features." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://www.datingindustryinsights.com/directory" }, { "@type": "ListItem", "position": 3, "name": "Plenty of Fish" } ] }, { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Plenty of Fish", "url": "https://pof.com", "description": "Free-to-use dating platform with a large global user base.", "applicationCategory": "DatingApplication", "operatingSystem": "iOS, Android", "author": { "@type": "Organization", "name": "Match Group", "url": "https://www.datingindustryinsights.com/companies/match-group" } } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free [Home](/)[Products](/directory)Plenty of Fish ![Plenty of Fish logo](https://img.logo.dev/pof.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) Dating App # Plenty of Fish Free-to-use dating platform with a large global user base. Canada Founded 2003 [Website](https://pof.com) [ M Parent Company Match Group ](/companies/match-group) ## More from Match Group [![Archer logo](https://img.logo.dev/name/Archer?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Archer Dating App ](/products/archer-app)[![Azar logo](https://img.logo.dev/name/Azar?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Azar Dating App ](/products/azar)[![BLK logo](https://img.logo.dev/name/BLK?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)BLK Dating App ](/products/blk)[![Chappy logo](https://img.logo.dev/name/Chappy?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Chappy Dating App ](/products/chappy)[![Chispa logo](https://img.logo.dev/name/Chispa?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Chispa Dating App ](/products/chispa)[![Fruitz logo](https://img.logo.dev/name/Fruitz?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Fruitz Dating App ](/products/fruitz) ## Plenty of Fish News Coverage 20 articles [ ### QuackQuack's Gen Z Survey: Strategic Dating or Just Better Labels? Nearly 3,945 respondents aged 23 to 28 from QuackQuack's survey of 10,000+ Indian dating app users reported having at least one intentionally temporary "canon event" relationship 39% of women surveyed… Data & Analytics 14 Aug 2026 ](/news/gen-z-canon-event-dating-patterns)[ ### Bumble's Swipe Pivot: Innovation or Desperation? Bumble added just 200,000 paying users in Q2 2026, down from 400,000 in the same period last year Match Group's Hinge added 1.1 million downloads in Q1 2026 and continues to grow revenue per user fast… Financial & Investor 7 Aug 2026 ](/news/bumble-teases-offline-swipeless-future)[ ### Feeld Says 42% of Members Are Kinky. The Number Is Doing Marketing Work. Feeld's research claims 42% of the general population engages in kink, suggesting a far larger addressable market than its "alternative dating" positioning implies The study of 6,000 respondents found… Data & Analytics 10 Mar 2026 ](/news/feeld-state-of-reflections-report-dating)[ ### Snapchat Is Copying Instagram Copying TikTok. Dating Brands Are Caught in the Middle. Snapchat will host its first creator awards ceremony, The Snappys, on 21st March 2026—five months after Instagram's Ring awards and four months after TikTok's inaugural US show Morning Consult's Q4 20… Daily News Wire 26 Feb 2026 ](/news/snapchat-announces-snappys-creator-awards)[ ### Dating Apps Have Hit a Structural Ceiling. Profitable Adaptation Requires a Different Model. Match Group spent $182M on product development last year whilst user satisfaction scores continue to slide across major platforms Dr. Justin Garcia of the Kinsey Institute argues dating apps are "divo… Financial & Investor 4 Feb 2026 ](/news/kinsey-institute-dating-misconceptions-explained)[ ### Match Group's Data Breach: The Third-Party Risk Nobody Sees ShinyHunters claims to have stolen 10 million records from Match Group platforms including Hinge, OkCupid, and Match.com The alleged breach occurred through mobile attribution provider AppsFlyer, not … Regulatory Monitor 29 Jan 2026 ](/news/match-group-data-breach-10-million)[ ### Tinder's Sprite Partnership Signals That Brand Revenue Is Plugging a Growth Gap Tinder's logo is appearing on millions of Sprite cans across multiple markets as part of a co-branded campaign with prize draws Match Group's Q4 2024 data shows Tinder's average revenue per user at $1… Daily News Wire 26 Jan 2026 ](/news/tinder-launches-sprite-packaging-promotion)[ ### Hinge's 'Designed to Be Deleted' Strategy: Marketing Genius or Genuine Growth Driver? Hinge became Match Group's second-largest revenue contributor by Q3 2024, with double-digit year-over-year growth Match Group has not disclosed Hinge-specific deletion rates, average subscriber lifeti… Financial & Investor 15 Jan 2026 ](/news/hinge-continued-growth-dating-trends)[ ### Match Group's Hinge Bet: A $1B Lifeline or a Delusional Gamble? Match Group targeting $1bn revenue from Hinge by 2027, requiring 10-12% compound annual growth from current $700-750m base Tinder losing grip on Gen Z users despite remaining majority of Match's reven… Financial & Investor 11 Sept 2025 ](/news/match-group-product-led-turnaround-strategy)[ ### Grindr's Growth Exposes Match Group's Scale as a Liability Grindr's revenue climbed 27% year-over-year in Q4 2024, nine times faster than Match Group's 3% growth to $864M Tinder's paying subscriber base fell 9% year-over-year in Q4 2024 to 10 million, whilst … Financial & Investor 20 Aug 2025 ](/news/dating-apps-primed-for-rebound)[ ### Roblox's Dating Pivot: A Real Threat to Match and Bumble? Roblox reported 88.9 million daily active users in Q4 2024, with users aged 13+ now representing the majority of engagement hours Tinder's Q3 2024 payer decline of 8% year-on-year reflects deepening u… Technology & AI Lab 18 Jul 2025 ](/news/roblox-ceo-age-gated-dating-app)[ ### Ysos Bets on Revealed Preferences. Can It Outperform Match Group? Ysos has 3 million registered users globally and is now expanding into the US market Parent platform Sexlog has analysed behavioural data from 23 million users over a decade Mobile acquisition costs a… Financial & Investor 24 Jun 2025 ](/news/qa-with-mayumi-sato-ysos-cmo)[ ### Match and Bumble's $4B Haul: Monetising Frustration, Not Growth Tinder, Bumble and Hinge generated $4 billion in revenue since January 2024, with April 2025 marking the highest monthly revenue at $311 million Tinder's revenue jumped 35% year-over-year whilst activ… Data & Analytics 29 May 2025 ](/news/dating-app-giants-user-spending-growth)[ ### Match Group Joins Stop Scams UK. Compliance or Real Fraud Fix? Romance and dating fraud cost UK victims £92 million in 2023, making it one of the costliest fraud categories nationally Match Group's Tinder, Hinge, and Plenty of Fish now share fraud intelligence wi… Regulatory Monitor 6 May 2025 ](/news/match-group-joins-uk-anti-fraud)[ ### Hinge's Match Note: A Consent Gate or Just More Friction? Hinge has launched Match Note, allowing members to share sensitive information—gender identity, neurodivergence, communication preferences—only after matching Recipients must actively acknowledge the … Technology & AI Lab 27 Feb 2025 ](/news/hinge-match-note-feature-profile-details)[ ### Match Group's CEO Swap: A Financial Fix for a Product Crisis? Match Group shares fell 9% after appointing Spencer Rascoff as CEO and projecting 2025 revenue of $3.43B to $3.48B, missing the $3.53B analyst consensus Q4 revenue reached $900M, up just 1% year-on-ye… Financial & Investor 24 Feb 2025 ](/news/match-names-new-ceo-sluggish-engagement)[ ### Hinge's AI Coach: Engagement Boost or Authenticity Killer? Hinge's new AI profile coach, powered by OpenAI's GPT-4o mini, analyses written responses and delivers real-time feedback on profile prompts Early testing shows users who engage with the tool see a 9%… Technology & AI Lab 31 Jan 2025 ](/news/hinge-new-ai-feature-prompt-responses)[ ### Mozilla's Privacy Review Exposes Match Group's Market Control Problem Mozilla's privacy review found that 22 of 25 dating apps failed privacy standards, with Match Group operating 9 of the failing apps and Bumble controlling 3 more Only Lex, a text-based LGBTQ+ app with… Regulatory Monitor 13 Jan 2025 ](/news/report-highlights-privacy-risks-dating)[ ### Plenty of Fish's Trend Glossary: Marketing Gimmick or Missed Insight? Plenty of Fish surveyed 5,800 US members to create eleven branded dating terms for 2025 40% of women surveyed reported 'Smutten' behaviour—developing romantic feelings for fictional characters BookTok… Data & Analytics 27 Sept 2024 ](/news/plenty-of-fish-2025-dating-trends)[ ### Match Group's New CLO Signals a Shift to Legal Combat Mode Match Group appointed Sean Edgett as chief legal officer effective 23 September, replacing Jared Sine who departed in May 2024 Edgett served as Twitter's CLO from 2014 to 2023, navigating Section 230 … Daily News Wire 13 Sept 2024 ](/news/match-group-appoints-former-x-executive) ## Products Similar to Plenty of Fish [ ![Aisle logo](https://img.logo.dev/name/Aisle?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Aisle Premium dating app for Indian singles seeking serious relationships. India ](/products/aisle)[ ![AppNexus logo](https://img.logo.dev/name/AppNexus?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### AppNexus Advertising technology platform that received users' HIV status and location data from Grindr. ](/products/appnexus)[ ![Archer logo](https://img.logo.dev/name/Archer?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Archer Match Group's dating app for gay and queer men. USA ](/products/archer-app)[ ![Ashley Madison logo](https://img.logo.dev/ashleymadison.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Ashley Madison Privacy-first discreet dating platform. Canada ](/products/ashley-madison-app) ### Quick Facts Type Dating App Country Canada Founded 2003 Parent Company [Match Group](/companies/match-group) Website [Visit](https://pof.com) Explore the full dating industry directory [Browse Directory](/directory) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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