# Peanut > Source: https://www.datingindustryinsights.com/products/peanut | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-22 **In short:** Peanut is a social networking app for women, built around fertility, pregnancy, motherhood and menopause. It is run by Peanut App Ltd, a private company registered in London, and led by founder and CEO Michelle Kennedy, a former Badoo deputy CEO and early Bumble board member. It matters to the industry as a friendship product built with dating-app mechanics. ## Key facts - Type: Dating app - Headquarters: London, United Kingdom - Founded: 2016 - Status: Active - Website: peanut-app.io - Legal entity: Peanut App Limited, company number 10248595, private limited company, status Active, incorporated 23 June 2016 (2016-06-23) [source](https://find-and-update.company-information.service.gov.uk/company/10248595) - Registered office: 10 Queen Street Place, London, EC4R 1AG (2026) [source](https://find-and-update.company-information.service.gov.uk/company/10248595) - Founder and CEO: Michelle Kennedy, founder and CEO; formerly deputy CEO of Badoo and an inaugural board member of Bumble [source](https://cdn.peanut-app.io/author/michelle-kennedy) - Launch year: Peanut was founded in 2017 when Michelle Kennedy had her first child, according to the company; CNBC says she launched the app in 2017 (2017) [source](https://www.peanut-app.io/about-us) - Product: Community app for women across fertility, pregnancy, motherhood and menopause; users see profiles by location, life stage and interests and swipe up to wave (2023-08) [source](https://www.privatebank.citibank.com/we-serve/michelle-kennedy-peanut-ceo) - Business model: Free to use, with a subscription fee for enhanced access such as seeing who has waved at you (2023-08) [source](https://www.privatebank.citibank.com/we-serve/michelle-kennedy-peanut-ceo) - Audience size: Company says it is trusted by 5M+ women [source](https://www.peanut-app.io/about-us) - Website: https://www.peanut-app.io [source](https://www.peanut-app.io/about-us) - Funding: CNBC reported $9.8 million in venture funding to March 2020 and more than one million users (2020-03-11) [source](https://www.cnbc.com/make-it/2020/03/11/former-bumble-exec-shares-key-to-building-9point8-million-app-for-moms.html) - App store listing: Android app listed on Google Play by Peanut App Ltd, developer PEANUT APP LIMITED, London (2026) [source](https://play.google.com/store/apps/details?id=com.teampeanut.peanut&hl=en_US) - DII coverage: DII cited Peanut as a niche friendship platform that claims profitability on a freemium model (DII's reporting, not independently verified) (2024-10-01) [source](https://www.datingindustryinsights.com/news/dating-apps-shift-to-friend-finding) ## About Peanut is a social networking app for women who are trying to conceive, pregnant, raising children or going through menopause. Users are shown profiles of nearby women based on location, life stage and interests, and can swipe up to "wave" at someone they would like to talk to. The app also offers discussion threads, groups and live audio conversations. It is free to use, with a paid subscription for enhanced access such as seeing who has waved at you. The company's own site says it is trusted by more than 5 million women. Peanut is operated by Peanut App Ltd, a private limited company incorporated in England in June 2016 with its registered office in London. The app launched in 2017, and Michelle Kennedy is founder and CEO. Her earlier career includes work as a solicitor at Mishcon de Reya, deputy CEO of Badoo and an early board role at Bumble. The company was backed by investors including Index Ventures, Female Founders Fund and EQT Ventures. A 2020 CNBC report put total venture funding at $9.8 million, while later sources cite larger totals, so funding figures vary by source. For the dating industry, Peanut is a case of dating-style matching applied to platonic connection. Dating Industry Insights has cited it in coverage of friendship products, including an analysis of Match Group and Bumble friend-finding features, which said Peanut claims profitability on a freemium model. That claim comes from DII's article and was not independently confirmed here. ## Questions **What is Peanut?** Peanut is a social networking app for women across fertility, pregnancy, motherhood and menopause, run by Peanut App Ltd in London. **Who founded Peanut?** Michelle Kennedy is the founder and CEO. She was previously deputy CEO of Badoo and an inaugural board member of Bumble. **Is Peanut free?** It is free to use, with a paid subscription for enhanced access, according to a 2023 Citi Private Bank profile. **Why does Peanut matter to the dating industry?** It applies dating-app style matching to friendship and support, and DII has cited it in coverage of friend-finding products. **Where is Peanut based?** Peanut is based in London, United Kingdom. **When was Peanut founded?** Peanut was founded in 2016. --- Canonical: https://www.datingindustryinsights.com/products/peanut