--- title: "Pairs — Dating App Profile | DII | Dating Industry Insights" url: https://www.datingindustryinsights.com/products/pairs description: "Match Group's leading dating app commanding Japan and East Asian markets. Millions of active users seeking meaningful relationships regionally." lang: en-GB --- Image: Pairs logo (https://img.logo.dev/pairs.lv?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) Dating App # Pairs Match Group's leading dating app in Japan and East Asia. Japan Founded 2012 Website (https://pairs.lv/) Parent Company Match Group (https://www.datingindustryinsights.com/companies/match-group) ## More from Match Group Archer Dating App: https://www.datingindustryinsights.com/products/archer-app Azar Dating App: https://www.datingindustryinsights.com/products/azar BLK Dating App: https://www.datingindustryinsights.com/products/blk Chappy Dating App: https://www.datingindustryinsights.com/products/chappy Chispa Dating App: https://www.datingindustryinsights.com/products/chispa Fruitz Dating App: https://www.datingindustryinsights.com/products/fruitz ## Pairs News Coverage 20 articles ### CrowdMatch's 'Wisdom of Strangers' Gambit: A New Dating Dilemma CrowdMatch requires new members to vote on three pairs of profiles before receiving their own, creating a participation threshold that turns every user into both product and evaluator The platform eli… Technology & AI Lab 27 Aug 2026 https://www.datingindustryinsights.com/news/crowdmatch-opens-waitlist-crowd-dating ### Tinder's Q2: A Make-or-Break Moment for Match Group's Revenue Strategy Tinder Q2 revenue expected at approximately $446M versus $207M for Hinge, meaning Hinge would need to more than double just to offset modest Tinder decline Hinge monthly active users surged nearly 50%… Financial & Investor 3 Aug 2026 https://www.datingindustryinsights.com/news/hinge-growth-continues-tinder-key ### Breeze's Group Dates: A Retreat from Digital or a Revenue Revolution? Breeze ran 500 pilot events in London attracting 3,500 participants at £25 per head Match Group's paying user count dropped 6% year-on-year in Q3 2024 Comparable group dating services report 70% of pa… Financial & Investor 3 Aug 2026 https://www.datingindustryinsights.com/news/breeze-launches-group-dates-format ### Tokyo's State-Run Dating App Exposes Commercial Platforms' Dirty Secret TOKYO Enmusubi produced 265 marriages from 16,000 users in 21 months — a 1.7% marriage conversion rate Only 16,000 of 36,000 applicants passed mandatory verification including proof of single status a… Financial & Investor 31 Jul 2026 https://www.datingindustryinsights.com/news/tokyo-government-dating-app-marriages ### Begins' AI Overhaul: Efficiency or Algorithmic Overreach? Begins, a South Korean dating app, has introduced AI matching that assesses 'lifestyle alignment' and 'genuine compatibility', limiting who users can meet South Korea has the world's lowest fertility … Technology & AI Lab 17 Mar 2026 https://www.datingindustryinsights.com/news/begins-revamps-matching-ai-driven-values ### LegacyX Launches a Double-Date App Into the Most Crowded Corner of Dating LegacyX, a London tech firm with no dating industry experience, has launched Vortex, an app centred on double dates rather than traditional one-on-one matching The top five dating apps accounted for 8… Daily News Wire 10 Mar 2026 https://www.datingindustryinsights.com/news/legacyx-expands-portfolio-vortex-dating ### Match and Bumble's Commitment Gap: A Product-Market Fit Paradox A 6,600-person study across 50 countries found app-formed couples report lower relationship satisfaction than those who met offline across intimacy, passion, and commitment Online meetings rose from 1… Data & Analytics 12 Jan 2026 https://www.datingindustryinsights.com/news/relationships-formed-offline-higher-satisfaction ### Match Group's Hinge Bet: A $1B Lifeline or a Delusional Gamble? Match Group targeting $1bn revenue from Hinge by 2027, requiring 10-12% compound annual growth from current $700-750m base Tinder losing grip on Gen Z users despite remaining majority of Match's reven… Financial & Investor 11 Sept 2025 https://www.datingindustryinsights.com/news/match-group-product-led-turnaround-strategy ### Match Group's AI Gamble: Can It Win Back 250M Lost Daters? Match Group reported 14.1 million paying users in Q2, down 5% year-on-year The company pays more than $520 million annually in platform fees to Apple and Google—roughly 10% of total revenue Hinge gene… Financial & Investor 8 Sept 2025 https://www.datingindustryinsights.com/news/match-group-growth-ai-user-engagement ### Fourplay's Group Dating Bet: Safety or Just More Friction? Fourplay Social has driven 500,000 downloads and facilitated over 750,000 connections since launching in 2020 Match Group spends over $125M annually on trust and safety operations 78% of Fourplay user… Financial & Investor 22 Aug 2025 https://www.datingindustryinsights.com/news/fourplay-social-singles-team-up-dating ### Tinder's 'Double Date Island' Isn't Just Marketing. It's a Gen Z Retention Gamble. 90% of Tinder's Double Date feature usage comes from under-29s Bumble App paying users fell 4% year-over-year to 3.1 million in Q4 2024, with particular weakness in under-30 demographics Tinder revenu… Technology & AI Lab 21 Aug 2025 https://www.datingindustryinsights.com/news/tinder-launches-double-date-island ### Match Group's South Korea Bet: Arbitrage on Social Dysfunction? Match Group is relaunching Pairs in South Korea, where marriages have fallen 40% since 2014 and the fertility rate stands at 0.72 children per woman—the world's lowest In Japan, Pairs claims responsib… Financial & Investor 25 Apr 2025 https://www.datingindustryinsights.com/news/match-group-potential-south-korea-marriage ### Match Group's Pairs Returns to South Korea: AI or Just Marketing? Match Group is relaunching Pairs in South Korea after a seven-year absence, deploying a proprietary "Real Mind Matching" AI algorithm The company previously operated in the market from approximately 2… Daily News Wire 22 Apr 2025 https://www.datingindustryinsights.com/news/match-group-expands-pairs-app-korea ### DuoDate's Double-Date Model: Safety Innovation or Coordination Nightmare? DuoDate launched on iOS and Android in April 2025, requiring users to match as pairs for double dates Built by four Ohio State undergraduates: Advay Beri, Ishaan Gupta, Keshav Narang, and Pratyush Sin… Daily News Wire 3 Mar 2025 https://www.datingindustryinsights.com/news/ohio-students-dating-safety-app ### India's Small-City Dating App Users Redefine Engagement Metrics 38% of users in smaller Indian cities chat for over a month before meeting in person, according to QuackQuack survey of 11,905 users Female users disproportionately cite 'friendships' as primary reaso… Data & Analytics 27 Feb 2025 https://www.datingindustryinsights.com/news/quackquack-modern-indian-dating-tradition ### Japan's Dating App Surge: A Blueprint Western Platforms Can't Afford 25.4% of Japanese couples under 40 who married in 2023 met through dating apps, up from 10.8% five years earlier Match Group reported declining total payers in Q3 2024 despite higher revenue per user … Data & Analytics 16 Jan 2025 https://www.datingindustryinsights.com/news/japanese-gen-z-dating-attitude-shift ### Mozilla's Privacy Review Exposes Match Group's Market Control Problem Mozilla's privacy review found that 22 of 25 dating apps failed privacy standards, with Match Group operating 9 of the failing apps and Bumble controlling 3 more Only Lex, a text-based LGBTQ+ app with… Regulatory Monitor 13 Jan 2025 https://www.datingindustryinsights.com/news/report-highlights-privacy-risks-dating ### KRUSH's Seed Funding: A Solution in Search of a Problem? Match Group has 16 million paying subscribers globally whilst Bumble claims 4 million KRUSH reported fewer than 500 combined downloads across iOS and Android in January 2025 Mainstream platforms now d… Financial & Investor 10 Dec 2024 https://www.datingindustryinsights.com/news/asian-dating-platform-krush-funding ### The League's $1,000 Pivot: A Retreat from App-Only Dating The League is launching a hybrid model priced at $250-$1,000 per month for in-person dating events, representing a 10x increase from its standard $99 monthly app subscription Match Group's total payin… Financial & Investor 10 Sept 2024 https://www.datingindustryinsights.com/news/rising-dating-fatigue-hybrid-matchmakers ### Chispa's College Tour: Match Group's Bet on Experiential Marketing Tinder's direct revenue dropped 8% year-on-year in Q4 2024 according to Match Group's February earnings call Chispa claims 10 million downloads but Match omits active user counts and paying subscriber… Community & Directory 17 Jul 2024 https://www.datingindustryinsights.com/news/chispa-latino-dating-app-partnership-tour ## Products Similar to Pairs ### Aisle Premium dating app for Indian singles seeking serious relationships. 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Canada https://www.datingindustryinsights.com/products/ashley-madison-app ## Structured data ```json [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://www.datingindustryinsights.com/directory" }, { "@type": "ListItem", "position": 3, "name": "Pairs" } ] }, { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Pairs", "url": "https://pairs.lv", "description": "Match Group's leading dating app in Japan and East Asia.", "applicationCategory": "DatingApplication", "operatingSystem": "iOS, Android", "author": { "@type": "Organization", "name": "Match Group", "url": "https://www.datingindustryinsights.com/companies/match-group" } } ] ```