# Paired > Source: https://www.datingindustryinsights.com/products/paired | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-11-04 **In short:** Paired is a subscription app for couples, launched in October 2020, offering daily questions, quizzes and expert content. Its developer is Better Half Limited, founded by Kevin Shanahan and Diego López, and it is based in London. It matters to dating because it serves the relationship stage after matching and has commissioned survey data on young people's use of AI in romance. ## Key facts - Type: Service - Headquarters: London, United Kingdom - Founded: 2019 - Status: Active. The app is live on the Apple App Store and Google Play, with iOS updates released in late October 2026. - Website: paired.com - Founders: Kevin Shanahan and Diego López, who previously worked together at Memrise; Shanahan is co-founder and CEO (2020-10-02) [source](https://techcrunch.com/2020/10/02/paired/) - Founded: September 2019 (2020-10-02) [source](https://techcrunch.com/2020/10/02/paired/) - Launch: Launched in October 2020, free to download with a subscription required for the full content library (2020-10-02) [source](https://techcrunch.com/2020/10/02/paired/) - Funding: $3.6 million seed round led by Eka Ventures, bringing total raised to $4.6 million (2021-05-27) [source](https://www.paired.com/press/paired-announces-dollar36-million-seed-round) - Headquarters: London, UK (as described in 2021 press coverage) (2021-05-27) [source](https://www.uktech.news/news/paired-a-uk-app-that-aims-to-make-couple-relationships-happier-and-healthier-bags-2-5m-20210527) - Operating company: Better Half Limited is the seller on the Apple App Store and the copyright holder on paired.com (2026-11-04) [source](https://apps.apple.com/us/app/paired-couples-relationship/id1469609343) - App Store listing: Rated 4.7 from 210K ratings, age rating 18+, in-app purchases, company claims 8 million downloads (2026-11-04) [source](https://apps.apple.com/us/app/paired-couples-relationship/id1469609343) - Research claim: Company cites an independent evaluation by The Open University and the University of Brighton, published March 2021, reporting a 36% increase in relationship quality over three months (2021-05-27) [source](https://www.paired.com/press/paired-announces-dollar36-million-seed-round) - AI survey: Commissioned a study of 1,561 participants on AI in romantic relationships; Gen Z (72%) and millennials (76%) had never used AI for romantic purposes (2025-03-25) [source](https://www.newsweek.com/how-gen-z-millennials-are-using-ai-love-lives-2047755) - DII coverage: DII reported the Paired-commissioned poll and noted the company has a commercial interest in positioning against AI-heavy competitors and that the methodology was not detailed (2025-03-25) [source](https://www.datingindustryinsights.com/news/gen-z-experimenting-with-ai-dating) ## About Paired is a mobile app for couples that prompts partners to answer daily questions, quizzes and games, then unlock each other's answers to start a conversation. It also carries guided programmes and advice written with relationship experts. The app is free to download, with a Premium subscription needed for the full content library. It is listed on the Apple App Store and Google Play under the developer name Better Half Limited, and the company's website shows the same entity in its copyright line. Paired was founded in September 2019 by Kevin Shanahan and Diego López, who had previously worked together at the language learning app Memrise. Shanahan is chief executive. The app launched publicly in October 2020 with $1 million in funding, followed by a $3.6 million seed round in May 2021 led by Eka Ventures. UK press has described the company as London based. Paired says its app has had 8 million downloads, and it cites an evaluation by The Open University and the University of Brighton that reported a 36% rise in relationship quality over three months. For the dating industry, Paired sits in the couples segment, serving users after matching rather than before it. In March 2025 it commissioned a poll of 1,561 people on AI in romantic life, which Newsweek reported and Dating Industry Insights covered. DII noted the company has a commercial interest in the topic and that the survey methodology was not detailed. ## Questions **What is Paired?** Paired is a subscription app for couples that offers daily questions, quizzes, games and expert-written advice to help partners talk and connect. **Who owns Paired?** The app is published by Better Half Limited, according to its App Store listing and the paired.com copyright line. It was founded by Kevin Shanahan and Diego López. **Where is Paired based?** UK press coverage describes Paired as London based. **Is Paired free?** It is free to download, but a Premium subscription is needed to unlock the full content library. **Why does Paired appear in dating industry news?** It is a couples app that commissioned a poll of 1,561 people on AI in romantic life, which was reported by Newsweek and Dating Industry Insights. **When was Paired founded?** Paired was founded in 2019. --- Canonical: https://www.datingindustryinsights.com/products/paired