# Omi

> Source: https://www.datingindustryinsights.com/products/omi | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Omi is a dating and friend-finding app popular in Southeast Asia, listed on the App Store under MatchUp UK Limited. About 60 per cent of its users have completed optional facial verification, the company says. It matters to the industry because Malaysian police data links 85 Omi-related scam cases to losses of RM8.43 million.

## Key facts

- Type: Dating app
- Website: omi.sg
- App Store: App Store listing
- Owner: The App Store lists MatchUp UK Limited as the developer and seller of Omi: Date & Meet Friends (2026) [source](https://apps.apple.com/app/id1347676495)
- Owner: Global Dating Insights names MatchUp UK Ltd as Omi's owner and quotes its chief information security officer, Oskar Levin (2026-08-25) [source](https://www.globaldatinginsights.com/featured/omi-facial-verification-hits-60-as-romance-scams-rise-in-asia/)
- Users: Omi says around 60 per cent of its users have completed facial verification, which is optional (2026-08-25) [source](https://www.globaldatinginsights.com/featured/omi-facial-verification-hits-60-as-romance-scams-rise-in-asia/)
- Fact: Police data reported by New Straits Times links 85 cases involving Omi to losses of RM8.43 million, within RM32.7 million lost by 462 Malaysians to dating-platform scams over four years to June 2026 (2026-08-25) [source](https://www.globaldatinginsights.com/featured/omi-facial-verification-hits-60-as-romance-scams-rise-in-asia/)
- Fact: A January 2024 press release by Wink Tech Pte Ltd described Omi as a prominent dating app in Southeast Asia (2024-01-17) [source](https://technode.global/?p=69452)

## About

Omi is a swipe-based dating and social app for finding dates, casual hangouts and friendships. Its App Store listing, titled Omi: Date & Meet Friends, names the seller as MatchUp UK Limited and links to the website omi.sg. The app is available in English, Indonesian, Malay, Simplified Chinese, Thai and Traditional Chinese, and lists features including MBTI compatibility matching, Blind Date, daily quizzes and photo verification. Coverage describes Omi as popular in several Asian countries, mainly in Southeast Asia. A January 2024 press release issued under the name Wink Tech Pte Ltd described Omi as a prominent dating app in Southeast Asia, so the operating entity has been reported under more than one name. In August 2026 Omi said around 60 per cent of its users had completed facial verification. The company says verification is optional because of legal and privacy considerations, that users who skip it may face feature restrictions and be treated as higher risk, and that those who pass receive a badge. Global Dating Insights, citing New Straits Times reporting of police data, says 85 cases involving Omi led to losses of RM8.43 million, within a wider RM32.7 million lost by 462 Malaysians to dating-platform scams in the four years to June 2026. Oskar Levin, chief information security officer of MatchUp UK Ltd, said human-operated scam accounts are hard to detect.


## Stories about Omi

- [Omi's 60% Verification Rate: Safety Measure or Security Theatre?](https://www.datingindustryinsights.com/news/omi-facial-verification-romance-scams-asia) (2026-08-25)

## Questions



**Who owns Omi?** The App Store and Global Dating Insights name MatchUp UK Ltd as the company behind Omi. A 2024 press release used the name Wink Tech Pte Ltd.

**Where is Omi popular?** Coverage describes Omi as popular in a number of Asian countries, with a focus on Southeast Asia including Malaysia and Indonesia.

**Is facial verification compulsory on Omi?** No. Omi says facial verification is optional, but users who skip it may face feature restrictions.

**What is Omi?** Omi is a dating and friend-finding app popular in Southeast Asia, listed on the App Store under MatchUp UK Limited. About 60 per cent of its users have completed optional facial verification, the company says.


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Canonical: https://www.datingindustryinsights.com/products/omi