# Lolly

> Source: https://www.datingindustryinsights.com/products/lolly | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Lolly is a short-form video dating app, described at launch as a mix of Tinder and TikTok, co-founded by Marc Baghadjian and Sacha Schermerhorn. Users post videos of up to 15 seconds in place of bios and can send a clap or a crush. It matters to the dating industry as an early example of a video-first dating product aimed at Gen Z.

## Key facts

- Type: Dating app
- Founder: Co-founded by Marc Baghadjian, who is identified as co-founder and chief executive, and Sacha Schermerhorn, who connected in June 2020 (2021-02) [source](https://www.bustle.com/wellness/lolly-gen-z-tinder-social-media-dating-app-tiktok)
- Launch: Launched in 2021 as a short-form video dating app (2021-02) [source](https://www.ypulse.com/article/2021/02/17/this-new-dating-app-is-tiktok-meets-tinder/)
- Fact: Users post videos of up to 15 seconds in a vertical feed, with no bios or required questions, and can clap at a video or crush on a member to request a chat (2021-02) [source](https://www.bustle.com/wellness/lolly-gen-z-tinder-social-media-dating-app-tiktok)
- Fact: DII wrote that video-first dating apps such as Snack and Lolly tried to build on TikTok-style formats and largely failed (2026-03-20) [source](https://www.datingindustryinsights.com/news/gen-z-social-media-tiktok-trends)

## About

Lolly is a video-first social dating app. Bustle reported in February 2021 that it was created by Marc Baghadjian, identified as co-founder and chief executive, and Sacha Schermerhorn, who connected in June 2020 over frustration with swipe culture. Baghadjian had earlier built a dating app called Skippit in 2018. A Ypulse article from February 2021 said the app launched that year. Users post vertical videos of up to 15 seconds, with no bios or required questions. Other members can clap at a video to notify its creator, or crush on someone to request a chat, which the creator can accept or decline. The founders describe the product as social dating, blending social media and dating. Dating Industry Insights has cited Lolly as an example of a Gen Z, video-first dating product. In March 2026 it wrote that video-first apps such as Snack and Lolly largely failed to make the format work, and in August 2026 it listed Lolly among newer entrants that built communities on TikTok and Instagram rather than through traditional PR. Those are DII's assessments. Headquarters, funding and current user numbers are not confirmed in the sources used.



## Questions



**Who founded Lolly?** Bustle reported that Lolly was created by Marc Baghadjian and Sacha Schermerhorn.

**What is Lolly?** Lolly is a short-form video dating app where members post videos of up to 15 seconds instead of writing bios.


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Canonical: https://www.datingindustryinsights.com/products/lolly