--- title: "Lex — Dating App Profile | DII | Dating Industry Insights" description: "Text-based personal ad queer dating community platform. Written expression allows deeper personality presentation before visual judgments." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://www.datingindustryinsights.com/directory" }, { "@type": "ListItem", "position": 3, "name": "Lex" } ] }, { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Lex", "url": "https://thisislex.app", "description": "Text-based social and dating app for the queer community.", "applicationCategory": "DatingApplication", "operatingSystem": "iOS, Android", "author": { "@type": "Organization", "name": "9count", "url": "https://www.datingindustryinsights.com/companies/9count" } } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free [Home](/)[Products](/directory)Lex ![Lex logo](https://img.logo.dev/thisislex.app?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) Dating App # Lex Text-based social and dating app for the queer community. USA Founded 2019 [Website](https://thisislex.app) [ 9 Parent Company 9count ](/companies/9count) ## Lex News Coverage 20 articles [ ### Ember's Global Matchmaking: Clever Disruption or Costly Misfit? Ember operates across 177 countries with real-time translation in over 100 languages as standard, not a premium feature The platform was built entirely by David Harrison, a Michigan State economics st… Technology & AI Lab 31 Aug 2026 ](/news/solo-built-dating-app-ember-translation)[ ### Singles Turn to AI for Dating Advice, But It's Fueling Their Anxiety 26% of 18-39 year-olds now use AI tools to analyse dating messages and assess compatibility — a 300% year-on-year increase Nearly half of respondents view AI negatively in romantic contexts, despite w… Technology & AI Lab 26 Aug 2026 ](/news/ai-usage-dating-jumps-limitations)[ ### Omi's 60% Verification Rate: Safety Measure or Security Theatre? Omi reports 60% facial verification completion rate amongst users, but fails to disclose whether figure represents active users or total registered accounts 85 fraud cases on Omi platform resulted in … Regulatory Monitor 25 Aug 2026 ](/news/omi-facial-verification-romance-scams-asia)[ ### Alex Lynn's £100k Bet on Pacer: Sports App or Dating Trojan Horse? Former Williams F1 development driver Alex Lynn has invested £100,000 in Pacer, a London-based sports activity matching app Bumble disclosed a 6% year-on-year decline in average revenue per paying use… Financial & Investor 24 Aug 2026 ](/news/f1-driver-invests-sports-tinder-app)[ ### Dateability's Growth: A Market Failure Mainstream Apps Ignore Dateability has grown its user base to 65,000 this month, nearly double the 33,000 reported in January Disabled people represent roughly 16 million adults in the UK alone — 24% of the population, acco… Data & Analytics 20 Aug 2026 ](/news/dateability-strong-growth-disabled-daters-inclusion)[ ### Appflame's IPO Ambition: Discipline or Delusion in a Fatigued Market? Appflame operates Taimi and Hily with approximately 350,000 daily active users, both profitable without any venture capital funding The company targets 2 million DAUs as the threshold for IPO readines… Financial & Investor 19 Aug 2026 ](/news/taimi-hily-ipo-readiness-growth-target)[ ### Eventbrite's Data Exposes Dating Apps' Retention Crisis Trivia socials designed for singles increased 403% year-over-year on Eventbrite, whilst mahjong meetups jumped 235% and birdwatching events grew 131% 69% of dating apps downloaded in November 2024 wer… Data & Analytics 18 Aug 2026 ](/news/hobby-events-massive-spike-dating-meetup)[ ### Wedknott's Wedding Play: A Hedge Against Matchmaking's Churn Problem Wedknott has acquired Aurezia Events, extending its services from matchmaking into wedding planning and design Premium matchmakers in India charge between ₹500,000 and ₹2.5M per client, with luxury we… Financial & Investor 17 Aug 2026 ](/news/wedknott-acquires-aurezia-events-merger)[ ### Bumble's Women-First Rule Is Gone. Was It Ever About Empowerment? Bumble has abandoned its women-message-first rule after twelve years, allowing either party in heterosexual matches to initiate conversations 66% of surveyed women now prefer men to message first, acc… Financial & Investor 12 Aug 2026 ](/news/bumble-drops-women-first-messaging-rule)[ ### Coffee Meets Bagel's AI Fraud Detection: A Trust Play or a Credibility Risk? 81% of Coffee Meets Bagel active users completed selfie verification within three months of launch 80% of Singapore members now verify through Singpass, the city-state's national identity framework Pl… Regulatory Monitor 12 Aug 2026 ](/news/coffee-meets-bagel-tackles-catfishing-verification)[ ### Hinge's Audiobook Gambit: Brand Building or Retention Mirage? Match Group's Hinge has launched an audiobook collection featuring real couples' origin stories, distributed via Spotify and Libby as part of its third annual 'No Ordinary Love' campaign Match Group s… Financial & Investor 11 Aug 2026 ](/news/hinge-no-ordinary-love-campaign-audio)[ ### Bumble's Swipe Pivot: Innovation or Desperation? Bumble added just 200,000 paying users in Q2 2026, down from 400,000 in the same period last year Match Group's Hinge added 1.1 million downloads in Q1 2026 and continues to grow revenue per user fast… Financial & Investor 7 Aug 2026 ](/news/bumble-teases-offline-swipeless-future)[ ### Tinder's IRL Pivot: A Swipe at Retention or Just a Swipe? Tinder generates $1.8 billion in annual revenue but has partnered with We Met In Real Life, a company built on rejecting app-based dating Match Group reported slowing user growth and engagement across… Financial & Investor 6 Aug 2026 ](/news/tinder-we-met-in-real-life)[ ### Happn's Dutch Survey Exposes Dating Apps' Travel-Induced Exclusivity Gap 47% of Dutch singles say an upcoming trip forces the 'what are we?' conversation forward, yet dating apps provide no tools to facilitate this discussion 55% believe exclusivity should apply after five… Data & Analytics 5 Aug 2026 ](/news/singles-view-holidays-early-relationship-test)[ ### New York's SAFE for Kids Act: A Compliance Nightmare for Dating Apps New York's SAFE for Kids Act takes effect 25 January 2027, targeting platforms where 20% or more of user time occurs on algorithmically-recommended feeds Covered platforms must obtain verifiable paren… Regulatory Monitor 5 Aug 2026 ](/news/new-york-restricts-social-feeds-minors)[ ### ODDA Loses Chair Amid Regulatory Storm: Leadership Void or Strategic Reset? Jessica Alderson resigned as ODDA Chair after just 16 months, with no successor named and no public explanation provided ODDA faces unprecedented regulatory pressure from the UK's Online Safety Act, E… Regulatory Monitor 3 Aug 2026 ](/news/jessica-alderson-steps-down-odda-chair)[ ### Breeze's Group Dates: A Retreat from Digital or a Revenue Revolution? Breeze ran 500 pilot events in London attracting 3,500 participants at £25 per head Match Group's paying user count dropped 6% year-on-year in Q3 2024 Comparable group dating services report 70% of pa… Financial & Investor 3 Aug 2026 ](/news/breeze-launches-group-dates-format)[ ### Seattle's Matchmaking Boom: A Market Failure for Dating Apps? Seattle matchmakers are charging $7,500 to $50,000 per client and reporting waitlists as tech professionals abandon dating apps Three Day Rule more than tripled its Seattle client base last year, with… Financial & Investor 31 Jul 2026 ](/news/seattle-singles-rising-in-person-dates)[ ### Indian Matrimonial Platform's 'Gender Gating' Challenges Western Dating Norms Men outnumbered women anywhere from 60:40 to 90:10 on the platform, with women receiving roughly 40 times as many expressions of interest as men Gender gating reduced expressions of interest for women… Data & Analytics 31 Jul 2026 ](/news/reduced-dating-profiles-boost-user-engagement)[ ### DIY Dating Algorithms: A Signal of Platform Shortcomings? Brand strategist Peyton Knight has sold over 10,000 dating spreadsheet templates at $9.99 each, creating a micro-industry built on platform inadequacy Dating apps can only analyze pre-date data and in… Technology & AI Lab 28 Jul 2026 ](/news/young-adults-want-data-dating) ## Products Similar to Lex [ ![Aisle logo](https://img.logo.dev/name/Aisle?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Aisle Premium dating app for Indian singles seeking serious relationships. India ](/products/aisle)[ ![AppNexus logo](https://img.logo.dev/name/AppNexus?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### AppNexus Advertising technology platform that received users' HIV status and location data from Grindr. ](/products/appnexus)[ ![Archer logo](https://img.logo.dev/name/Archer?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Archer Match Group's dating app for gay and queer men. USA ](/products/archer-app)[ ![Ashley Madison logo](https://img.logo.dev/ashleymadison.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Ashley Madison Privacy-first discreet dating platform. Canada ](/products/ashley-madison-app) ### Quick Facts Type Dating App Country USA Founded 2019 Parent Company [9count](/companies/9count) Website [Visit](https://thisislex.app) Explore the full dating industry directory [Browse Directory](/directory) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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