# Keeper > Source: https://www.datingindustryinsights.com/products/keeper | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-11-04 **In short:** Keeper is an AI-assisted matchmaking service for people looking to marry, operated by Keeper Dating, Inc. and led by founder and CEO Jake Kozloski. It is based in New York and runs as a web app, with human matchmakers reviewing AI-selected matches. It disclosed a $4 million pre-seed round in December 2025. Its success-fee pricing and use of appearance data are of interest to the industry. ## Key facts - Type: Dating app - Headquarters: New York, United States - Founded: 2022 - Status: Active, privately held, pre-seed funded - Founder: Jake Kozloski - Website: keeper.ai - LinkedIn: LinkedIn profile - What it is: AI-assisted matchmaking service for people seeking marriage; says it is not a typical dating app; web app used in the browser (2026) [source](https://www.keeper.ai/faqs) - Founder and CEO: Jake Kozloski (2025-12) [source](https://www.finsmes.com/2025/12/keeper-raises-4m-pre-seed-funding.html) - Founded: 2022 (launched May 2022 according to Dating News) (2025-12) [source](https://www.finsmes.com/2025/12/keeper-raises-4m-pre-seed-funding.html) - Funding: $4 million pre-seed, led by Lightbank and Lakehouse Ventures, with Champion Hill Ventures and Goodwater Capital participating (2025-12-11) [source](https://www.finsmes.com/2025/12/keeper-raises-4m-pre-seed-funding.html) - Headquarters: New York, New York, United States (2025-12) [source](https://www.finsmes.com/2025/12/keeper-raises-4m-pre-seed-funding.html) - Legal entity: Keeper Dating, Inc. (2026) [source](https://www.crunchbase.com/organization/keeper-d717) - Sign-ups (company claim): More than 1.5 million beta sign-ups; about 300,000 created accounts, per the CEO (2025-12) [source](https://b17news.com/a-startup-betting-that-ai-can-find-your-soulmate-has-raised-4-million-read-its-pitch-deck/) - Pricing model: Marriage bounty success fee plus per-match fee that falls 20% with each new match; amount not published in the FAQ; Business Insider reported a $50,000 bounty (2026) [source](https://www.keeper.ai/faqs) - Use of AI: Custom AI models plus select third-party models including OpenAI's GPT API; AI evaluates photos to check appearance criteria; matchmakers review matches before introductions (2026) [source](https://www.keeper.ai/faqs) - Photo testing tool: Separate tool giving normalised 1 to 10 attractiveness ratings on profile photos from anonymous raters (2026) [source](https://www.keeper.ai/photo-testing) - DII reporting: DII reported on 26 March 2026 that Keeper matches users by AI-assigned attractiveness ratings and trained its model on millions of human ratings, citing a post by Jake Kozloski on X (2026-03-26) [source](https://www.datingindustryinsights.com/news/keeper-custom-ai-scores-physical-attraction) ## About Keeper is an AI-assisted matchmaking service aimed at people who want to marry and start a family. Its own FAQ says it is not a typical dating app. It runs as a web app that works in the browser. Members answer long questionnaires, and the company says its AI reads their answers and checks photos against stated appearance criteria. Human matchmakers then review potential matches before introductions. Keeper Dating, Inc. is the legal entity listed by Crunchbase. Jake Kozloski is founder and chief executive, and the company is based in New York. It launched in 2022. Keeper announced a $4 million pre-seed round in December 2025, led by Lightbank and Lakehouse Ventures, with Champion Hill Ventures and Goodwater Capital among the participants. The company has said it had more than 1.5 million sign-ups during beta, and that about 300,000 of those created accounts. Its pricing is built around a "marriage bounty", a success fee paid at a relationship milestone, with a per-match fee that falls with each introduction. Business Insider reported a bounty of $50,000, and Keeper's FAQ does not publish an amount. Dating Industry Insights reported in March 2026 that Keeper sorts users into brackets using AI-assigned attractiveness ratings. Keeper's own FAQ says its AI evaluates photos to check appearance criteria, and does not describe a score used in matching. Keeper also offers a separate photo testing tool, where anonymous raters score profile photos from 1 to 10. Outcome claims such as 1 in 10 first dates leading to marriage come from the company and have no public methodology. ## Stories about Keeper - [Keeper's AI Attraction Model: Brutal Honesty or Algorithmic Recklessness?](https://www.datingindustryinsights.com/news/keeper-custom-ai-scores-physical-attraction) (2026-03-26) ## Questions **What is Keeper?** Keeper is an AI-assisted matchmaking service for people who want to marry. It describes itself as a matchmaker rather than a typical dating app and runs as a web app. **Who founded Keeper?** Jake Kozloski is founder and CEO. Keeper was founded in 2022 and is based in New York. **How much has Keeper raised?** Keeper announced a $4 million pre-seed round in December 2025, led by Lightbank and Lakehouse Ventures. **How does Keeper charge?** It uses a success fee called a marriage bounty, plus a per-match fee that falls by 20% with each new match. The FAQ does not publish the bounty amount. **Does Keeper use AI to rate attractiveness?** Dating Industry Insights reported that it does, citing its founder. Keeper's FAQ says its AI evaluates photos to check appearance criteria but does not describe a score used in matching. **Where is Keeper based?** Keeper is based in New York, United States. **When was Keeper founded?** Keeper was founded in 2022. --- Canonical: https://www.datingindustryinsights.com/products/keeper