# Hakuna Live

> Source: https://www.datingindustryinsights.com/products/hakuna-live | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Hakuna Live is a live video app made by Hyperconnect, the Seoul-based video technology company that Match Group bought for $1.73 billion in June 2021. Hyperconnect also makes Azar, and DII reports the two live video apps had 75 million users globally, according to figures disclosed at the time of the deal.

## Key facts

- Type: Service
- Owner: Hyperconnect
- Headquarters: Seoul, South Korea
- Owner: Hakuna Live is made by Hyperconnect, which Match Group acquired for $1.73 billion in June 2021 (2021-06) [source](https://www.datingindustryinsights.com/news/linda-kim-steps-down-hyperconnect)
- Users: Azar and Hakuna Live, Hyperconnect's two live video apps, had 75 million users globally according to figures disclosed at the time of the Match Group transaction (2021-06) [source](https://www.datingindustryinsights.com/news/linda-kim-steps-down-hyperconnect)
- Headquarters: Hyperconnect, the company behind Hakuna Live, is based in Seoul (2026-06) [source](https://www.datingindustryinsights.com/news/linda-kim-steps-down-hyperconnect)
- Fact: Hyperconnect CEO Linda Kim, who led the company from its founding in 2014, stepped down in June 2026 (2026-06-17) [source](https://www.datingindustryinsights.com/news/linda-kim-steps-down-hyperconnect)

## About

Hakuna Live is a live video app from Hyperconnect, a Seoul-based video technology company. DII describes it, together with Azar, as one of two live video apps that Hyperconnect brought to Match Group. Match Group acquired Hyperconnect for $1.73 billion in June 2021, which DII describes as the largest acquisition in Match Group's history. According to figures disclosed at the time of the transaction, Azar and Hakuna Live had 75 million users globally between them. Hyperconnect also brought proprietary AI translation technology that DII says can handle real-time conversations across 15 languages. Match Group does not report Hyperconnect revenue separately and includes it in its New & Emerging Initiatives line. Hyperconnect's chief executive Linda Kim, who had led the company since its founding in 2014, resigned in June 2026, an exit announced through a post on LinkedIn. Her departure prompted DII to question how Match Group plans to use the Hyperconnect video and translation technology across its dating brands.



## Questions



**Who owns Hakuna Live?** Hakuna Live is made by Hyperconnect, the Seoul-based company that Match Group acquired for $1.73 billion in June 2021.

**What else does Hyperconnect make?** Hyperconnect also makes Azar, another live video app. DII reports the two apps had 75 million users globally at the time of the deal.

**What is Hakuna Live?** Hakuna Live is a live video app made by Hyperconnect, the Seoul-based video technology company that Match Group bought for $1.73 billion in June 2021. Hyperconnect also makes Azar, and DII reports the two live video apps had 75 million users globally, according to figures disclosed at the time of the deal.

**Where is Hakuna Live based?** Hakuna Live is based in Seoul, South Korea.


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Canonical: https://www.datingindustryinsights.com/products/hakuna-live