--- title: "Facebook Dating — Dating App Profile | DII" description: "Meta's integrated dating feature within Facebook network. Leverages social connections and interests for algorithmic matching advantage." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Products", "item": "https://www.datingindustryinsights.com/directory" }, { "@type": "ListItem", "position": 3, "name": "Facebook Dating" } ] }, { "@context": "https://schema.org", "@type": "SoftwareApplication", "name": "Facebook Dating", "url": "https://www.facebook.com/dating", "description": "Meta's integrated dating feature within Facebook.", "applicationCategory": "DatingApplication", "operatingSystem": "iOS, Android", "author": { "@type": "Organization", "name": "Meta", "url": "https://www.datingindustryinsights.com/companies/meta" } } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free [Home](/)[Products](/directory)Facebook Dating ![Facebook Dating logo](https://img.logo.dev/facebook.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) Dating App # Facebook Dating Meta's integrated dating feature within Facebook. USA Founded 2019 [Website](https://www.facebook.com/dating) [ M Parent Company Meta ](/companies/meta) ## More from Meta [![Facebook logo](https://img.logo.dev/name/Facebook?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Facebook Dating App ](/products/facebook)[![Instagram logo](https://img.logo.dev/name/Instagram?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Instagram Dating App ](/products/instagram)[![WhatsApp logo](https://img.logo.dev/name/WhatsApp?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)WhatsApp Dating App ](/products/whatsapp) ## Facebook Dating News Coverage 20 articles [ ### Facebook's Free Verification: A Trust Signal or Just Theatre? Facebook's new free verification system uses selfie checks to place white checkmarks on Dating, Marketplace and Groups profiles UK romance scam victims lost £92M in 2023, according to Action Fraud dat… Technology & AI Lab 28 Jul 2026 ](/news/facebook-updates-marketplace-dating-platforms)[ ### Bumble Is Losing Paying Users. Calling It an AI Strategy Does Not Change That. Bumble Inc reported 4.4 million paying users in Q3 2024, down from 4.6 million the previous quarter Revenue growth has slowed to single digits whilst average revenue per paying user climbs only becaus… Financial & Investor 27 Feb 2026 ](/news/bumble-ai-profile-photo-feedback-tools)[ ### Meta's Ad Revenue Surge: A Costly Reality for Dating Apps Meta's family of apps now reaches 3.58 billion daily active users across Facebook, Instagram, WhatsApp, Messenger, and Threads The company generated $59.89 billion in advertising revenue in Q4 2025, w… Financial & Investor 29 Jan 2026 ](/news/meta-reports-strong-q4-growth)[ ### TikTok's US Transition Is Chaotic. Whether That Chaos Is Strategic Is a Different Question. TikTok USDS Joint Venture LLC assumed control of American operations on 22nd January 2026, with Oracle, Silver Lake, and MGX taking majority ownership whilst ByteDance retains a minority stake Three d… Daily News Wire 28 Jan 2026 ](/news/tiktok-addresses-us-app-failure)[ ### Facebook Dating's 'Top Player' Claim: Distribution Without Demand Facebook Dating has reached 'top player' status in the US without spending on traditional marketing, according to Meta's director of product Connor Hayes Match Group spent $212M on sales and marketing… Financial & Investor 3 Dec 2025 ](/news/facebook-dating-popular-rarely-mentioned)[ ### QuackQuack's Data: Gen Z's Therapy-Speak Is Redefining Dating App Design 27% of Indian dating app users aged 22-35 previously mistook toxic relationship patterns for genuine passion 60% now actively view dramatic relationships as unhealthy rather than romantic 69% of 22-26… Data & Analytics 20 Nov 2025 ](/news/quackquack-survey-young-daters-rejecting-drama)[ ### Facebook Dating's 21M Users: A Distribution Triumph Over Brand Facebook Dating has reached 21 million daily active users, comparable to or exceeding Hinge's reported user base Meta has achieved this scale with almost no consumer marketing, relying entirely on dis… Financial & Investor 20 Nov 2025 ](/news/facebook-dating-surprise-hit-global-insights)[ ### X's Encrypted DMs Remove One of Dating Apps' Safety Advantages X has rolled out end-to-end encrypted DMs, video calling, and disappearing messages to all users, not just premium subscribers Match Group reported median Tinder conversation length dropped 23% year-o… Technology & AI Lab 17 Nov 2025 ](/news/x-rolls-out-dm-overhaul-encryption)[ ### Tinder's Camera Roll Gamble: Desperation or Innovation? Tinder's paying subscriber base dropped 7% year-on-year in Q4 2024, marking the tenth consecutive quarter of decline The Australian and New Zealand camera roll AI pilot will cost Match Group approxima… Technology & AI Lab 6 Nov 2025 ](/news/tinder-camera-roll-ai-match-feature)[ ### Facebook Dating's Free Model Threatens Match and Bumble's Core Revenue Facebook Dating has reached 21.5 million daily active users across 52 countries with zero monetisation US user growth amongst 18-29 year olds jumped 24% year-on-year, outpacing paid competitors Match … Financial & Investor 4 Nov 2025 ](/news/facebook-dating-21-million-daily-users)[ ### Spain's Dating Exodus: A Warning for Freemium Models Everywhere 61% of dating app users in Spain report feeling drained by platforms, driving exodus to offline alternatives Tinder's paying user base dropped 7% in Q2 2024, whilst global dating app downloads fell ro… Data & Analytics 29 Oct 2025 ](/news/dating-apps-lose-momentum-spain)[ ### Match and Bumble's 'Intentional Dating' Pivot: Crisis Management or Innovation? Tinder revenue fell 5% year-on-year in Q4 2024, whilst Bumble's paying users dropped 5% quarter-on-quarter Cerca, a dating app offering just four matches daily, has attracted 85,000 downloads in six m… Financial & Investor 17 Oct 2025 ](/news/cerca-success-anti-swipe-quality)[ ### Meta's AI-Powered Dating: A Trojan Horse for Match and Bumble? Meta launches AI chatbot assistant and weekly algorithmic matches for Facebook Dating users in US and Canada Match Group's Tinder reported declining subscribers for three consecutive quarters through … Technology & AI Lab 23 Sept 2025 ](/news/facebook-dating-ai-features-younger-audience)[ ### Dateability's Accessibility Bet: A Niche or the Future of Dating Apps? 27% of U.S. adults live with a disability, representing a substantial market for accessibility-focused dating platforms The European Accessibility Act takes effect in June 2025, requiring digital serv… Technology & AI Lab 18 Sept 2025 ](/news/dateability-launches-version-2-accessibility-growth)[ ### Venture Capital's Social Platform Hunt: A Warning for Dating Apps Social platform advertising now represents 67% of Match Group's performance marketing spend, up from 54% in 2021 38% of US adults aged 18-29 met a romantic partner through social media in 2024, up fro… Financial & Investor 3 Apr 2025 ](/news/dating-loneliness-ai-investor-bets-consumer)[ ### Match and Bumble's Event Pivot: A Desperate Bid or Strategic Shift? Match Group's average revenue per paying user was roughly $16 in Q3 2024, whilst premium matchmaking services charge £200-2,000 per client Grindr maintained a stable 11% paying user conversion rate in… Financial & Investor 20 Mar 2025 ](/news/gen-z-alternate-dating-options-rise)[ ### Instagram's Dating Surge: A Wake-Up Call for Match Group and Bumble Instagram has overtaken dedicated dating apps as the most popular platform for meeting romantic prospects among Rizz AI assistant users Match Group and Bumble have both reported flat or declining payi… Data & Analytics 21 Feb 2025 ](/news/instagram-most-popular-new-dating-app)[ ### Japan's Dating App Surge: A Blueprint Western Platforms Can't Afford 25.4% of Japanese couples under 40 who married in 2023 met through dating apps, up from 10.8% five years earlier Match Group reported declining total payers in Q3 2024 despite higher revenue per user … Data & Analytics 16 Jan 2025 ](/news/japanese-gen-z-dating-attitude-shift)[ ### Meta's Free Dating Model: A Looming Threat to Match and Bumble's Paywalls Facebook Dating logged a 24% increase in daily conversations amongst 18-29 year-olds over the past year Women using Facebook Dating receive mutual matches 72% of the time, whilst men match at just 11%… Financial & Investor 4 Dec 2024 ](/news/facebook-dating-popularity-surge-millennials)[ ### Meta's Free Dating Model: A Strategic Moat or Anti-Competitive Threat? Meta's Facebook Dating grew 20% across North America in the past year, reaching 24% in the U.S. and Canada, though total user numbers remain undisclosed Match Group's Tinder increased average revenue … Financial & Investor 14 Nov 2024 ](/news/facebook-dating-no-cost-tinder-competition) ## Products Similar to Facebook Dating [ ![Aisle logo](https://img.logo.dev/name/Aisle?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Aisle Premium dating app for Indian singles seeking serious relationships. India ](/products/aisle)[ ![AppNexus logo](https://img.logo.dev/name/AppNexus?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### AppNexus Advertising technology platform that received users' HIV status and location data from Grindr. ](/products/appnexus)[ ![Archer logo](https://img.logo.dev/name/Archer?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Archer Match Group's dating app for gay and queer men. USA ](/products/archer-app)[ ![Ashley Madison logo](https://img.logo.dev/ashleymadison.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram) ### Ashley Madison Privacy-first discreet dating platform. Canada ](/products/ashley-madison-app) ### Quick Facts Type Dating App Country USA Founded 2019 Parent Company [Meta](/companies/meta) Website [Visit](https://www.facebook.com/dating) Explore the full dating industry directory [Browse Directory](/directory) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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