# Crush > Source: https://www.datingindustryinsights.com/products/crush | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-21 **In short:** Crush.lu is a Luxembourg dating platform and app that verifies members and organises in-person events such as speed dating nights and social mixers, instead of relying on endless swiping. It was founded by Tom Sawyer and Wesley Hourdequin and is based in Luxembourg. It matters as a small, privacy-focused, event-led alternative to swipe apps. ## Key facts - Type: Dating app - Headquarters: Echternach, Luxembourg - Founded: 2026 - Status: Active. Launched in early 2026; the website footer describes the company as still being incorporated. - Website: crush.lu/en - Founders: Founded by Tom Sawyer and Wesley Hourdequin (2026) [source](https://crush.lu/en/about/) - Location and market: Luxembourg dating platform serving Luxembourg; website footer gives an address in Echternach, Luxembourg (2026) [source](https://crush.lu/en/) - Business model: Members are verified in person at an event or via LuxID; the platform runs speed dating events, social mixers and themed meetups (2026) [source](https://crush.lu/en/) - Launch: Launched in Luxembourg in early 2026; second event held 4 March 2026, according to DII citing Global Dating Insights (2026-03-05) [source](https://www.datingindustryinsights.com/news/crush-luxembourg-in-person-dating-alternative) - Privacy approach: Profiles are not publicly visible and matches happen at curated events, according to RTL Today as summarised by Online Personals Watch (2026-03) [source](https://onlinepersonalswatch.com/2026/03/crush-launches-in-luxembourg-as-in-person-alternative-to-dating-apps/) - Crush Connect: Online discovery feature available only to members who have attended at least one Crush.lu event (2026) [source](https://crush.lu/en/crush-connect/) - App: Android app listed on Google Play under the Dating category, for adults aged 18 and over (2026) [source](https://play.google.com/store/apps/details?id=lu.crush.app&hl=en_ZA) ## About Crush.lu is a dating platform for Luxembourg that centres on real-world events. Its website describes speed dating nights, social mixers and themed meetups, hosted by staff it calls coaches. The company says members are verified either in person at an event or through LuxID, Luxembourg's official login. The platform was founded by Tom Sawyer and Wesley Hourdequin, and its About page says Hourdequin hosts events and verifies members in person. The service launched in early 2026 and was covered by RTL Today and Global Dating Insights. Press coverage described profiles as hidden from public view, with matches made at curated events rather than through online chat. The site also now offers Crush Connect, an online discovery feature open only to members who have attended at least one event, so the product is not strictly event-only. There is an Android app on Google Play, and the site lists events in English, French, German and Luxembourgish. For the dating industry, Crush.lu is a small example of the offline-first and selective model in a market where profiles are easily seen by acquaintances. Its public materials do not state vetting criteria or pricing beyond free sign-up. The website footer gives an Echternach address and says the company is still being formed. This entry covers Crush.lu only. It is separate from the Crush feature launched by the event app Partiful in the United States. ## Stories about Crush - [Crush launches in Luxembourg with vetted, event-only dating](https://www.datingindustryinsights.com/news/crush-luxembourg-in-person-dating-alternative) (2026-03-05) - [Partiful's Crush: The Real Threat to Dating Apps' Core Logic](https://www.datingindustryinsights.com/news/partiful-crush-dating-matches-event-app) (2026-01-15) ## Questions **What is Crush.lu?** Crush.lu is a Luxembourg dating platform and app that verifies members and runs in-person events such as speed dating nights and social mixers. **Who founded Crush.lu?** Tom Sawyer and Wesley Hourdequin, according to the Crush.lu About page. **Is Crush.lu the same as Partiful's Crush?** No. Partiful's Crush is a separate feature in an event app in the United States. Crush.lu is an independent Luxembourg platform. **Can members browse profiles online?** Profiles are not publicly browsable. Members who have attended at least one event can use Crush Connect, an online discovery feature. **What is Crush?** Crush.lu is a Luxembourg dating platform and app that verifies members and organises in-person events such as speed dating nights and social mixers, instead of relying on endless swiping. It was founded by Tom Sawyer and Wesley Hourdequin and is based in Luxembourg. **Where is Crush based?** Crush is based in Echternach, Luxembourg. **When was Crush founded?** Crush was founded in 2026. --- Canonical: https://www.datingindustryinsights.com/products/crush