# Michelle Parsons

> Source: https://www.datingindustryinsights.com/people/michelle-parsons | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Michelle Parsons is founder and chief executive of Lora, a New York based seed-stage consumer app that uses astrology and AI personalisation for self-discovery and social connection. She is a former Chief Product Officer of Hinge, and earlier held product leadership roles at Spotify, Netflix and KAYAK.

## Key facts

- Role: Founder and CEO
- Organisation: Lora
- Based in: United States
- Role: Michelle Parsons is founder and CEO of Lora, an AI and astrology consumer app (2026) [source](https://uxdx.com/profile/michelle-parsons1/)
- Previous role: Former Chief Product Officer at Hinge (2026) [source](https://uxdx.com/profile/michelle-parsons1/)
- Previous role: Earlier product leadership work at Spotify, Netflix and KAYAK (2026) [source](https://uxdx.com/profile/michelle-parsons1/)
- Founded: Lora is a seed-stage app founded in 2025, based in New York City and backed by AlleyCorp (2025) [source](https://f4.fund/startups/getlora)

## Biography

Michelle Parsons is the founder and CEO of Lora, a seed-stage consumer app founded in 2025 and based in New York City. Lora uses astrology as an entry point to self-discovery, entertainment and social connection, with AI-driven personalisation intended to make its guidance more relevant and conversational. The company is backed by AlleyCorp and has a team of one to ten people. Parsons is a former Chief Product Officer of Hinge, the dating app owned by Match Group. Her speaker profile at the UXDX conference also lists earlier product leadership work at Spotify, Netflix and KAYAK, and describes Lora as an AI product that helps people understand patterns across their lives and act on those insights. Dating Industry Insights reported the launch of Lora in September 2026, describing her as a former Hinge product lead who founded Lora and co-founded Lex. The Lex claim has not been independently verified.


## Stories about Michelle Parsons

- [Lora's Bet: Astrology Over Algorithms in Dating's Next Wave](https://www.datingindustryinsights.com/news/former-hinge-exec-launches-astrology-app) (2026-09-28)

## Questions



**Who founded Lora?** Michelle Parsons is the founder and CEO of Lora, a seed-stage astrology and AI app based in New York City.

**What did Michelle Parsons do before Lora?** She was Chief Product Officer at Hinge, and earlier held product leadership roles at Spotify, Netflix and KAYAK, according to her UXDX speaker profile.

**Who is Michelle Parsons?** Michelle Parsons is founder and chief executive of Lora, a New York based seed-stage consumer app that uses astrology and AI personalisation for self-discovery and social connection. She is a former Chief Product Officer of Hinge, and earlier held product leadership roles at Spotify, Netflix and KAYAK.

**What is Michelle Parsons's current role?** Michelle Parsons is Founder and CEO at Lora.


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Canonical: https://www.datingindustryinsights.com/people/michelle-parsons