# Luka Dremelj

> Source: https://www.datingindustryinsights.com/people/luka-dremelj | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Luka Dremelj is chief executive of PURE, the dating app that announced in early 2026 that it had passed $100 million in annual gross revenue for 2025. Wikipedia says Dremelj became CEO in 2022. PURE promotes a feed-based design as an alternative to swiping.

## Key facts

- Role: Chief Executive Officer
- Organisation: PURE
- Role: Luka Dremelj became CEO of PURE in 2022, succeeding Olga Petrunina (2022) [source](https://en.wikipedia.org/wiki/Pure_(app))
- Revenue: PURE announced it reached $100 million in annual gross revenue at the end of 2025, with 46% revenue growth, according to the company (2026-01-30) [source](https://www.businesswire.com/news/home/20260130194654/en)
- Fact: Dremelj said the PURE feed-based design gives control back to people over their dating journey (2026-01-30) [source](https://www.businesswire.com/news/home/20260130194654/en)
- Fact: Dremelj said swipe fatigue is redefining the dating app industry (2026-02-03) [source](https://www.globaldatinginsights.com/featured/pure-dating-app-reaches-100m-revenue-with-95-growth/)

## Biography

Luka Dremelj is the chief executive officer of PURE, a dating app. According to Wikipedia, Dremelj became CEO in 2022, following Olga Petrunina, who had been CEO since 2020. In a press release dated 30 January 2026, PURE announced that it had reached a milestone of $100 million in annual gross revenue at the end of 2025, with 46% revenue growth and 95% year-on-year registration growth. The release carried a quotation from Dremelj, who said that the app's feed-based design gives control back to people over their dating journey. In a further statement reported on 3 February 2026, Dremelj said that swipe fatigue is redefining the dating app industry. The release compared PURE with Match Group and Bumble brands, saying that Tinder, Hinge and Bumble had reported declines in the first three quarters of 2025. All growth and revenue figures are the company's own statements and have not been independently verified. Dating Industry Insights covered the announcement in February 2026 and argued that PURE's privacy model deserves more credit than it receives.



## Questions



**Who is the CEO of PURE?** Luka Dremelj is chief executive of PURE. Wikipedia says Dremelj took the role in 2022.

**How much revenue does PURE report?** PURE says it passed $100 million in annual gross revenue at the end of 2025, a company claim.

**Who is Luka Dremelj?** Luka Dremelj is chief executive of PURE, the dating app that announced in early 2026 that it had passed $100 million in annual gross revenue for 2025. Wikipedia says Dremelj became CEO in 2022. PURE promotes a feed-based design as an alternative to swiping.

**What is Luka Dremelj's current role?** Luka Dremelj is Chief Executive Officer at PURE.


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