# Louella Alderson

> Source: https://www.datingindustryinsights.com/people/louella-alderson | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-11-09


**In short:** Louella Alderson is a co-founder of So Syncd, the London-based company she runs with her sister Jessica. It began in 2020 as a Myers-Briggs personality-type dating app. DII reported that the app closed in May 2024 and the business moved to relationship education. Her career shows how a niche matching app became a coaching and content business.

## Key facts

- Role: Co-founder, So Syncd
- Organisation: So Syncd
- Based in: United Kingdom
- Website: sosyncd.com/about
- Role: Co-founder of So Syncd, with her sister Jessica Alderson (2024-06-17) [source](https://www.datingindustryinsights.com/news/sisters-launch-so-syncd-personality-tests)
- Company: So Syncd launched in 2020 as a dating app matching people by personality type; the company later moved to tools and resources for relationships [source](https://www.sosyncd.com/team-member/louella-alderson/)
- Title variants: Described as COO in 2021 UKTN coverage and as Co-Founder and CMO on Crunchbase (2021-04-26) [source](https://www.uktech.news/news/london-dating-app-so-syncd-funding-20210426)
- Location: London, United Kingdom [source](https://www.crunchbase.com/person/louella-alderson)
- Earlier career: Previous roles in property, including Empiric Student Property plc and Cushman & Wakefield, per theorg profile [source](https://theorg.com/org/so-syncd/org-chart/louella-alderson)
- App closure and pivot: DII reported the dating app closed in May 2024 and the founders pivoted to relationship education (2024-06-17) [source](https://www.datingindustryinsights.com/news/sisters-launch-so-syncd-personality-tests)
- Current business: So Syncd's website lists coaching, courses and a store, and the company is So Syncd Group Ltd [source](https://www.sosyncd.com/about)

## Biography

Louella Alderson, known as Lou, is a co-founder of So Syncd, a London-based business she started with her sister Jessica Alderson. So Syncd launched in 2020 as a dating app that matched people by personality type. Her title has been given in different sources as COO (in 2021 coverage), CMO (on Crunchbase and theorg) and Co-Founder and Celebrity Relationship Expert (on the company's own team page), so this profile uses the plain description of co-founder. Before So Syncd, she worked in property. Profile sites list roles at Empiric Student Property plc, Cushman & Wakefield and Savills, and an economics degree from Cardiff University. The company's About page says she studied economics and worked in real estate, and a startup profile says she helped scale an earlier start-up before So Syncd. These career details come from third-party profile sites and company interviews, and have not been checked against a primary record. DII reported on 17 June 2024 that So Syncd's dating app closed in May after four years, and that the founders were moving to relationship education, including personality assessments and tools for couples. The company's current website describes coaching, courses and a store, and says it has moved on from the dating app to focus on personality and attachment styles. For the dating industry, the Aldersons are an example of founders of a niche, bootstrapped matching app who left matchmaking for education and content.



## Questions



**Who is Louella Alderson?** She is a co-founder of So Syncd, a London-based company she runs with her sister Jessica Alderson.

**What did So Syncd do?** It launched in 2020 as a dating app matching people by Myers-Briggs personality type. DII reported it closed in May 2024 as the founders moved to relationship education.

**What is her job title?** Sources differ. She has been listed as COO, CMO, and Co-Founder and Celebrity Relationship Expert, so co-founder is the consistent description.

**What is Louella Alderson's current role?** Louella Alderson is Co-founder, So Syncd at So Syncd.


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Canonical: https://www.datingindustryinsights.com/people/louella-alderson