# Dylan Morris-Jones

> Source: https://www.datingindustryinsights.com/people/dylan-morris-jones | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Dylan Morris-Jones is the founder of Pacer, a London sports matching app that describes itself as "not a dating app" while accepting that romance may follow. He previously worked as an associate at Ardian. Pacer matters to the dating industry as an activity-first rival to swipe apps, backed with £100,000 by former F1 driver Alex Lynn.

## Key facts

- Role: Founder
- Organisation: Pacer
- Based in: United Kingdom
- Website: pacertrain.com
- LinkedIn: LinkedIn profile
- Role: Founder of Pacer, a London sports matching app (2026-08-21) [source](https://www.cityam.com/exclusive-former-formula-1-figure-invests-100k-into-new-pacer-app-dubbed-sports-tinder/)
- Previous career: Former associate at Ardian (2026-08-21) [source](https://www.cityam.com/exclusive-former-formula-1-figure-invests-100k-into-new-pacer-app-dubbed-sports-tinder/)
- Investment: Alex Lynn, a former Williams F1 test driver, invested £100,000 in Pacer (2026-08-21) [source](https://www.cityam.com/exclusive-former-formula-1-figure-invests-100k-into-new-pacer-app-dubbed-sports-tinder/)
- Company legal name: Pacer Train Ltd, London, listed with Dylan Morris-Jones as founder [source](https://www.crunchbase.com/organization/pacer-f6be)
- Origin of Pacer: Idea came from difficulty building a sporting social circle after moving to Chelsea following university [source](https://highintentmedia.com/news/f1-driver-invests-sports-tinder-app)
- Sports covered: Pacer initially launches across London and supports running, cycling, golf and padel, with plans to add sports and cities [source](https://london-tv.co.uk/the-summer-of-sport-is-inspiring-millions-to-get-active-but-who-do-you-play-with/)

## Biography

Dylan Morris-Jones is the founder of Pacer, a London-based mobile app that matches people for sport. City AM describes him as a former associate at Ardian, the investment firm, before he started Pacer. Crunchbase lists him as the company's founder and gives its legal name as Pacer Train Ltd. Press coverage says the idea came from his own experience of moving to Chelsea after university and finding it hard to build a sporting social circle. Pacer matches users by sport, ability, goals and availability, and initially covers London, with running, tennis, padel, cycling and golf among the sports mentioned in coverage. Morris-Jones told City AM that the main purpose of the app is to help people find a sporting community, and that friendship or romance can follow as a natural result. For the dating industry, Pacer is an example of activity-based matching that sits next to dating apps without presenting itself as one. In August 2026 City AM reported that Alex Lynn, a former Williams F1 test driver and Le Mans winner, had invested £100,000 in the company. Dating Industry Insights has questioned whether the "not a dating app" position will hold once users start to behave as they do on dating apps. Little public information is available yet about user numbers or revenue.



## Questions



**Who is Dylan Morris-Jones?** He is the founder of Pacer, a London app that matches people for sport. City AM describes him as a former associate at Ardian.

**What is Pacer?** Pacer is a mobile app that helps people find training partners and sporting communities in London. It says it is not a dating app, but accepts that romance may result.

**Who has invested in Pacer?** City AM reported in August 2026 that former Williams F1 test driver and Le Mans winner Alex Lynn invested £100,000.

**What is Dylan Morris-Jones's current role?** Dylan Morris-Jones is Founder at Pacer.


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