--- title: "Ana Kirova - CEO | DII | Dating Industry Insights" url: https://www.datingindustryinsights.com/people/ana-kirova description: "CEO at Feeld. Ana Kirova became CEO of Feeld in March 2021, succeeding founder Dimo Trifonov. Driving recognition in modern dating." lang: en-GB --- Trending Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap: https://www.datingindustryinsights.com/news/club-introductions-affordable-matchmaking-us | Match Group's Upward Pivot: A Bet on Intent Over Identity: https://www.datingindustryinsights.com/news/christian-dating-app-upward-marriage-focus | Dating Apps' Safety Crisis: A Regulatory Reckoning Looms: https://www.datingindustryinsights.com/news/99-percent-women-abuse-dating-platforms | Facebook Dating's Quiet Dominance: A Free Model Disrupts Paid Platforms: https://www.datingindustryinsights.com/news/facebook-dating-gains-ground-dating-apps | Australia's Digital Duty of Care: A Death Knell for Self-Regulation in Dating Apps: https://www.datingindustryinsights.com/news/australia-new-duty-care-dating-apps Image: Ana Kirova (https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/1d53d949-7c94-451b-9e20-5db65c226ef7.jpg) # Ana Kirova CEO at Feeld (https://www.datingindustryinsights.com/companies/feeld) Overseeing: Feeld (https://www.datingindustryinsights.com/products/feeld-app)Reflections (https://www.datingindustryinsights.com/products/reflections) LinkedIn: https://www.linkedin.com/in/ana-kirova/ ## About Ana Kirova Since taking the helm as CEO of Feeld in March 2021, Ana Kirova has transformed the London-based dating platform into a powerhouse of sex-positive connection, nearly doubling revenue and scaling the community to 156 million registered users worldwide. Kirova succeeded founder Dimo Trifonov in a transition that reflected her deep institutional knowledge, having joined the company shortly after its 2014 founding. Her elevation from Chief Product Officer to CEO positioned someone with intimate understanding of both the product vision and user experience at the strategic center of the organization. Kirova's journey with Feeld represents a masterclass in internal advancement through product excellence and organizational impact. Her tenure as Chief Product Officer laid the groundwork for the platform's distinctive positioning in a crowded dating app marketplace, establishing Feeld as the preeminent destination for users seeking alternatives to conventional relationship models. This product-first approach under her direction created the foundation for the explosive growth that followed her appointment to the executive suite. Her strategic value lies in her ability to balance commercial ambition with authentic community building in a category often marked by stigma and superficiality. Kirova brings rare expertise in navigating the intersection of intimate technology, progressive social values, and sustainable business modeling. Her leadership demonstrates sophisticated understanding of how to scale a purpose-driven platform while maintaining the trust and engagement of a community that demands both discretion and inclusivity in equal measure. ## Ana Kirova News Coverage Data & Analytics ### Feeld's Demographic Twist: Millennials Embrace Polyamory, Gen Z Opts Out Millennials and Gen X account for 58% of Feeld's user base, whilst Gen Z represents just 5.5% Gen Z makes up roughly 40%… Friday 24th April · 1 min read Read → https://www.datingindustryinsights.com/news/millennials-gen-x-polyamory-dating-apps Technology & AI Lab ### Feeld's Celibacy Tag: A Masterclass in Reactive Product Strategy Feeld won a Webby Award for launching a celibacy profile tag within five days of Bumble's controversial advertising camp… Friday 25th April · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-wins-webby-for-celibacy-campaign Data & Analytics ### Feeld's $41.4M Revenue: Growth or Cultural Erosion? Feeld's revenue jumped 95% year-on-year to $41.4M in 2023, with subscription revenue up 107% The platform, originally de… Monday 9th December · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-popularity-spike-users-worry-mainstream Community & Directory ### Feeld's Identity Crisis: Growth or Community Integrity? Feeld raised $5.2M in Series A funding in 2019 and expanded to 30 employees by 2023 Dating app funding in the 'alternati… Thursday 26th September · 1 min read Read → https://www.datingindustryinsights.com/news/feeld-reputation-sparks-vanilla-user-growth Financial & Investor ### Hearts' CEO Search: A Signal of Struggle in Pay-Per-Match Model Hearts launched in November 2023 without a permanent CEO and is only now advertising for one, offering equity-only compe… Tuesday 25th June · 1 min read Read → https://www.datingindustryinsights.com/news/first-ever-pay-per-match-dating-app ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Person", "name": "Ana Kirova", "jobTitle": "CEO", "description": "Ana Kirova became CEO of Feeld in March 2021, succeeding founder Dimo Trifonov. 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