--- title: "Adam Cohen Aslatei - CEO | DII | Dating Industry Insights" description: "CEO at Three Day Rule. Adam Cohen Aslatei is the founder and CEO of S'More, a dating app that blurs profile photos until." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Adam Cohen Aslatei", "jobTitle": "CEO", "description": "Adam Cohen Aslatei is the founder and CEO of S'More, a dating app that blurs profile photos until users engage with each other's personality first, designed to combat superficial judgements in digital dating.", "url": "https://www.datingindustryinsights.com/people/adam-cohen-aslatei", "image": "https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/47eb3533-5199-4b2b-8abb-5a5e7c68ebf3.jpg", "sameAs": [ "https://www.linkedin.com/in/adam-cohen-aslatei-0170018/" ], "worksFor": { "@type": "Organization", "name": "Three Day Rule", "url": "https://www.datingindustryinsights.com/companies/three-day-rule" } }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "People", "item": "https://www.datingindustryinsights.com/people" }, { "@type": "ListItem", "position": 3, "name": "Adam Cohen Aslatei" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[People](/people)Adam Cohen Aslatei ![Adam Cohen Aslatei](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/47eb3533-5199-4b2b-8abb-5a5e7c68ebf3.jpg) # Adam Cohen Aslatei CEO [at ![Three Day Rule logo](https://img.logo.dev/name/Three%20Day%20Rule?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=56&format=png&fallback=monogram)Three Day Rule](/companies/three-day-rule) Overseeing: [![Three Day Rule logo](https://img.logo.dev/name/Three%20Day%20Rule?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=48&format=png&fallback=monogram)Three Day Rule ](/products/three-day-rule "Three Day Rule") [LinkedIn](https://www.linkedin.com/in/adam-cohen-aslatei-0170018/) ## About Adam Cohen Aslatei Adam Cohen Aslatei founded S'More in 2019 with a mission to fundamentally reshape how people connect in the digital dating landscape. As Founder and CEO of the New York-based platform, he oversees a dating app that deliberately blurs profile photos until users meaningfully engage with each other's personality and content. This innovative approach directly challenges the swipe-based superficiality that has come to define mainstream dating apps, requiring users to invest in authentic conversation before physical appearance enters the equation. Aslatei's entrepreneurial vision emerged from a recognition that existing dating platforms had optimized for immediate visual judgment at the expense of genuine compatibility. Under his leadership since the company's launch, S'More has carved out a distinctive position in the crowded dating app market by prioritizing substance over surface-level attraction. The platform's unique mechanic—progressively revealing photos only as users demonstrate real interest through engagement—represents a deliberate departure from industry norms that Aslatei identified as contributing to shallow dating behaviors. His strategic value lies in his willingness to challenge established user experience conventions within the dating industry. Aslatei brings to S'More an understanding that meaningful differentiation requires more than incremental feature improvements; it demands rethinking fundamental assumptions about how digital platforms facilitate human connection. By building a product that actively delays visual information—traditionally the primary currency of dating apps—he has positioned S'More as a thought leader in the movement toward more intentional, personality-first online dating. ## Also at Three Day Rule [ EK Erika Kaplan VP of Membership ](/people/erika-kaplan)[![](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/1c9d024b-6fcf-4f6d-a4ef-740d9ecdbd76.jpg) Talia Goldstein Founder & CEO ](/people/talia-goldstein) ## Adam Cohen Aslatei News Coverage No coverage yet. Articles mentioning Adam Cohen Aslatei will appear here automatically. ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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