--- title: "Tinder's Techno Pivot: Creative Partnerships" description: "Tinder's new campaign with Brutalismus 3000 shifts focus from romance to creative collaboration. Can this reframe resonate with fatigued users?" lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Tinder's Techno Pivot: Creative Partnerships Over Romance", "description": "Tinder's new campaign with Brutalismus 3000 shifts focus from romance to creative collaboration. Can this reframe resonate with fatigued users?", "abstract": "Tinder's new campaign with Brutalismus 3000 shifts focus from romance to creative collaboration. Can this reframe resonate with fatigued users?", "image": [ "https://images.pexels.com/photos/29763531/pexels-photo-29763531.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2025-01-06T00:00:00+00:00", "dateModified": "2025-01-06T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1007, "articleSection": "Daily News Wire", "keywords": [ "Earnings & Results", "Trust & Safety", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Newsroom", "url": "https://www.datingindustryinsights.com/author/daily-news", "jobTitle": "Newsroom", "description": "The DII Newsroom reports daily breaking news across the global online dating, matchmaking and social discovery industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/tinder-showcases-talented-dance-duo" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "In Q3 2024, Tinder average revenue per paying user grew 5 per cent year-on-year to $19.13, while total paying users dropped 8 per cent to 9.6 million.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "In Q3 2024, Tinder average revenue per paying user grew 5 per cent year-on-year to $19.13, while total paying users dropped 8 per cent to 9.6 million." }, { "@type": "ListItem", "position": 2, "name": "Tinder launched a brand campaign across Germany, the UK, France, and Spain spotlighting Berlin music duo Brutalismus 3000, who matched on Tinder in 2021." }, { "@type": "ListItem", "position": 3, "name": "According to Pew Research data from 2023, 52 per cent of US adults aged 18 to 29 who have used dating apps report feeling burned out by the process." }, { "@type": "ListItem", "position": 4, "name": "European Union enforcement of the Digital Services Act requires platforms like Tinder to demonstrate how they address systemic risks relating to user safety and mental health." } ] }, "backstory": "Pivoting marketing towards non-romantic outcomes signals that dating app operators are struggling to differentiate core matching features in a commodified market where competitors offer identical toolkits. Rising average revenue per user cannot fully offset declining subscriber counts for Match Group, forcing operators to rely on brand positioning rather than algorithmic innovations to retain users. Compliance teams at dating platforms must align aspirational marketing campaigns with Digital Services Act requirements to ensure advertised user outcomes reflect actual safety disclosures in Europe.", "about": { "@type": "Organization", "name": "Thursday", "url": "https://www.getthursday.com" }, "mentions": [ { "@type": "Organization", "name": "Thursday", "url": "https://www.getthursday.com" }, { "@type": "Organization", "name": "Feeld", "url": "https://feeld.co" }, { "@type": "Organization", "name": "Match Group", "url": "https://mtch.com" }, { "@type": "Organization", "name": "Bumble", "url": "https://bumble.com" } ], "citation": [ { "@type": "WebPage", "name": "The campaign launched across Germany, the UK, France, and Spain", "url": "https://www.campaignlive.co.uk/article/tinder-puts-real-life-transformational-story-centre-european-campaign/1900813", "publisher": { "@type": "Organization", "name": "campaignlive.co.uk" } } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 3, "name": "Daily News Wire", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 4, "name": "Tinder's Techno Pivot: Creative Partnerships Over Romance" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many paying users does Tinder have?", "acceptedAnswer": { "@type": "Answer", "text": "Tinder reported 9.6 million total paying users in Q3 2024, representing an 8 per cent decline year-on-year." } }, { "@type": "Question", "name": "What is Tinder average revenue per user?", "acceptedAnswer": { "@type": "Answer", "text": "In Q3 2024, Tinder average revenue per paying user increased 5 per cent year-on-year to $19.13." } }, { "@type": "Question", "name": "Who are Brutalismus 3000?", "acceptedAnswer": { "@type": "Answer", "text": "Brutalismus 3000 is a Berlin techno duo who met on Tinder in 2021 and now perform at Primavera Sound and hold a Berghain residency." } }, { "@type": "Question", "name": "What percentage of young adults experience dating app burnout?", "acceptedAnswer": { "@type": "Answer", "text": "According to 2023 Pew Research data, 52 per cent of US adults aged 18 to 29 who have used dating apps report feeling burned out." } } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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