# Tinder Events expected to launch in London, Rascoff says > By Kim Harris | Edited by Bill Alena | Published: 2026-10-21T09:21:46.733066+00:00 | Section: Technology & AI | Source: https://www.datingindustryinsights.com/news/tinder-events-expected-launch-london-rascoff-says | Publisher: Dating Industry Insights (High Intent Media Inc) Match Group CEO Spencer Rascoff told the Press Association Tinder's Events feature, live in 50+ cities, is expected in London. Tinder payers fell 5% in Q2. ## Key points - Match Group CEO Spencer Rascoff told the Press Association that Tinder's Events feature is live in more than 50 cities worldwide but not yet in the UK. - The Press Association reported that Tinder Events is expected to launch in London, with no launch date or event partners given. - Rascoff said Tinder Events works by bringing existing local events, such as run clubs and karaoke nights, onto the app through partnerships with operators. - Match Group's Q2 2026 results showed Tinder payers down 5% to 8.5 million, while Tinder daily active user declines narrowed to 4% year on year. ## Article - Spencer Rascoff told the Press Association that Tinder Events is live in more than 50 cities and expected to launch in London. - No London launch date or event partners have been given. - Rascoff said Events is not meant to make money directly but to rejuvenate interest in online dating. - Tinder payers fell 5% to 8.5 million in Q2 2026, according to Match Group's results. Tinder's in-person Events feature is expected to launch in London, [Match Group](https://www.datingindustryinsights.com/companies/match-group) (MTCH) CEO Spencer Rascoff told the Press Association, in an interview published by ITV News on 20 October. The feature is live in more than 50 cities worldwide but not yet in the UK. No launch date was given. Rascoff said Match Group did not add events to make money directly. 'We've done it to rejuvenate interest in the category of online dating', he said, adding that the aim is to attract people who may later pay for premium features. ### The DII Take Events is a sensible, cheap way to give Tinder a reason to be opened between swipes, and London is a logical next stage. But on Rascoff's own account to the Press Association, Events is a top-of-funnel play, so the test is payers, not tab engagement. Tinder payers are still falling. ### Renting other people's evenings Rascoff said Tinder partners with local operators who already run run clubs, karaoke nights, matcha tastings and dog-park singles meet-ups, then brings them into the app. TechCrunch reported in August that Tinder does not run the events itself and scaled the feature through a low-cost partnership model. The pitch to members is a second chance. 'If they didn't have the courage or the time to ask that person out at the run club or at the dog park, they can find them on Tinder afterwards, see their profile and message them safely', Rascoff said. Marketing Dive reported that the feature focuses on group activities rather than one-on-one dates. ### The numbers still have to move Match Group's Q2 release said 71% of eligible active users aged 18-24 engaged with the Events tab in the Los Angeles pilot. Engagement is not revenue. Tinder payers fell 5% to 8.5 million in the second quarter, according to Match Group's results release. Daily active user declines narrowed to 4% year on year, the release said, and on the earnings call Rascoff said he expected DAU growth to turn positive 'any day now', according to TechCrunch. Separately, the 50-plus city count comes from the interview. In August, Match Group targeted 26 cities by the end of September, and TechCrunch reported a goal of 75 by the end of 2026. DII has not seen a Match Group document confirming the higher figure. > Tinder payers fell 5% to 8.5 million in the second quarter, according to Match Group's results release. ### What to watch Look for a London date, the operators Tinder signs and whether Match Group publishes a city count. Rascoff has [framed the Tinder fix as culture, not algorithm](https://www.datingindustryinsights.com/news/match-group-ceo-rascoff-tinder-fix-culture-not-algorithm); London is where that framing meets a market the company has surveyed. Its study found 61% of single UK adults want more face-to-face social life. - Events lets Tinder borrow existing local communities rather than build its own, which keeps costs low but leaves the supply of events with partners. - The Q3 results should show whether Tinder payers, down 5% in Q2, respond to the in-person push. - The unconfirmed 50-plus city figure is worth checking against any future Match Group disclosure. **Sources:** [Singletons want to meet in real life – we're embracing that, says Tinder boss (ITV News / Press Association)](https://www.itv.com/news/2026-10-19/singletons-want-to-meet-in-real-life-were-embracing-that-says-tinder-boss); [Match Group second quarter 2026 results (Match Group, SEC)](https://www.sec.gov/Archives/edgar/data/0000891103/000089110326000128/mtch8-k20260804ex991.htm); [As Gen Z reconsiders dating apps, Tinder's IRL events expand to dozens more cities (TechCrunch)](https://techcrunch.com/2026/08/05/as-gen-z-reconsiders-dating-apps-tinders-irl-events-expand-to-dozens-more-cities/); [Tinder expands Events as it chases Gen Z connection (Marketing Dive via Yahoo Finance)](https://finance.yahoo.com/media-advertising/articles/tinder-expands-events-chases-gen-105700707.html) ## Key takeaways - Tinder Events relies on partner-run events, so Match Group can add cities cheaply, but Tinder depends on operators for the supply of events in London. - With Tinder payers down 5% to 8.5 million in Q2 2026, the Events rollout will be judged on paying conversion, not engagement with the tab. - Match Group's 50-plus city count is unconfirmed by any company document DII has seen, against an August target of 26 cities by the end of September. ## FAQ ### Is Tinder Events coming to London? Match Group CEO Spencer Rascoff told the Press Association that Tinder Events is expected to launch in London. No launch date or event partners have been given. ### How many cities is Tinder Events live in? Rascoff told the Press Association it is live in more than 50 cities worldwide. DII has not seen a Match Group document confirming that count. ### Does Tinder make money from Events? Rascoff said Match Group did not add Events to make money directly. He said the aim is to rejuvenate interest in online dating and attract people who may later pay for premium features. --- Canonical: https://www.datingindustryinsights.com/news/tinder-events-expected-launch-london-rascoff-says Citation: "Dating Industry Insights" (https://www.datingindustryinsights.com)