--- title: "Sequel's UI Change Cuts Fraud by 30%" description: "Sequel's removal of a 'suspended account' notification reduced scam profiles by 30%. The lesson: transparency can inadvertently aid scammers." lang: en-GB json-ld: | [ [ { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Sequel's UI Tweak Slashes Fraud by 30%. The Lesson? Stop Teaching Scammers.", "description": "Sequel's removal of a 'suspended account' notification reduced scam profiles by 30%. The lesson: transparency can inadvertently aid scammers.", "abstract": "Sequel's removal of a 'suspended account' notification reduced scam profiles by 30%. 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[Home](/) 2. [News](/news) 3. [Regulatory Monitor](/news) 4. Sequel's UI Tweak Slashes Fraud by 30%. The Lesson? Stop Teaching Scammers. ![A smartphone screen displaying security authentication controls and fraud detection metrics for a mobile dating application.](https://images.pexels.com/photos/7339201/pexels-photo-7339201.jpeg?auto=compress&cs=tinysrgb&w=1200&h=220&fit=crop&fm=webp&q=50&dpr=1) A smartphone screen displaying security authentication controls and fraud detection metrics for a mobile dating application. [Regulatory Monitor](/news?category=regulatory-monitor) # Sequel's UI Tweak Slashes Fraud by 30%. The Lesson? Stop Teaching Scammers. By [DII Regulatory Monitor](/author/regulatory-monitor)· July 1, 2026· 5 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fsequel-ui-change-reduces-dating-scams&text=Sequel's%20UI%20Tweak%20Slashes%20Fraud%20by%2030%25.%20The%20Lesson%3F%20Stop%20Teaching%20Scammers.)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fsequel-ui-change-reduces-dating-scams)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fsequel-ui-change-reduces-dating-scams) A A ## Key Points - • Sequel reduced fraudulent profile registrations by over 30 per cent within 24 hours after removing a UI notification that alerted suspended accounts. - • Data from the Federal Trade Commission showed United States romance scam losses reached 1.14 billion dollars in 2023. - • Sequel discovered that suspended account notifications were providing immediate feedback to bad actors, enabling scammers to refine tactics and retry registrations. - • Sequel also implemented hardware authentication and dynamic risk scoring to flag virtual machines, location spoofing, and AI-generated content. A dating platform discovered its anti-fraud systems were accidentally running a training programme for scammers. By simply removing the notification that told users their accounts had been suspended, Sequel cut fraudulent registrations by over 30% overnight. The finding reveals an uncomfortable truth: transparency designed to help legitimate users can arm the exact actors it's meant to deter. This wasn't a case of insufficient detection or inadequate moderation resources. Sequel's systems were catching bad actors effectively. The problem was what happened next—a suspended account message that gave scammers immediate confirmation they'd tripped a detection rule, paired with tacit instruction to [adjust](/companies/adjust) tactics and try again. ![Person using smartphone for online dating](https://images.pexels.com/photos/853151/pexels-photo-853151.jpeg) Person using smartphone for online dating ## When transparency becomes a training manual The mechanics are straightforward. Sequel's moderation systems were flagging suspect accounts and applying restrictions. When those accounts attempted to access the platform, they received a suspension notice on the preview screen. For a legitimate user mistakenly flagged, that's useful feedback. For a scammer running multiple registration attempts, it's something else entirely: immediate confirmation that the account tripped a detection rule. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. According to Sequel, this is precisely what happened. The company's trust team observed fraudulent accounts returning with iterative improvements—tweaked profile copy, different photos, altered registration patterns. The suspended account message wasn't deterring fraud. It was calibrating it. > Removing the notification severed that feedback loop. Scammers no longer receive instant confirmation that their accounts have been detected. They're left guessing whether a profile was rejected, whether it's under review, or whether it simply failed to load. That uncertainty, Sequel's data suggests, is worth a 30% reduction in fraudulent registrations on its own. The broader implication here cuts across the industry. Dating platforms have spent years investing in transparency for members—clearer community guidelines, more visible reporting tools, better communication about moderation decisions. That's appropriate for legitimate users. But when applied indiscriminately to all accounts, transparency can arm the exact actors it's meant to deter. ## Hardware authentication and risk scoring at scale The UI change was paired with more technical interventions. Sequel has deployed what it describes as a multi-layered hardware authentication system designed to differentiate genuine mobile devices from virtual machines, emulators, and bot networks. The company disclosed plans to add network-based checks and mobile carrier validation to flag location spoofing. ![Security and authentication technology concept](https://images.pexels.com/photos/6025209/pexels-photo-6025209.jpeg) Security and authentication technology concept The platform has also expanded its dynamic risk scoring, analysing factors including network behaviour, referral sources, and uploaded media to surface suspicious patterns in real time. Duplicate profile photos, recycled biographies, and other shared characteristics are now cross-referenced against [known](/news/ai-voice-dating-app-raises-10m) scam networks, allowing the platform to block coordinated spam campaigns faster. Sequel claims its systems can also detect AI-generated content used to evade profile verification, though it did not specify the technical methodology or accuracy rates. These are familiar tools in the broader trust and safety toolkit—risk scoring, device fingerprinting, media hashing—but their effectiveness depends on execution and scale. Sequel positions itself as a niche offering focused on "intentional dating", which raises the question of whether a smaller, more homogenous user base makes these techniques more effective than they might be on larger, more diverse platforms. That doesn't diminish the finding about UI feedback loops—that's platform-agnostic. But it does matter when assessing whether Sequel's broader technical approach offers a blueprint for operators at [Match Group](/news/rural-dating-app-howdy-new-zealand) scale or whether it's more applicable to emerging platforms still defining their moderation posture. ## What this means for the wider fraud fight Romance scams continue to intensify across the industry. Figures from the US Federal Trade Commission show [romance scam](/glossary/romance-scam) losses reached $1.14B in 2023, the highest of any fraud category tracked. Scammers are increasingly deploying automation, [AI-generated imagery, and coordinated bot networks](https://theconversation.com/a-new-wave-of-romance-scams-is-washing-across-the-internet-heres-how-to-stay-safe-274121) to scale operations. The dating industry's response has largely focused on detection volume—more AI, more moderators, faster flagging. Sequel's case study suggests a parallel track: reducing the information advantage platforms inadvertently hand to bad actors. > If a single suspension notice can function as a training signal, what about password reset flows that confirm whether an email is registered? Or reporting mechanisms that reveal how many reports trigger action? ![Cybersecurity and fraud prevention monitoring](https://images.pexels.com/photos/3967499/pexels-photo-3967499.jpeg) Cybersecurity and fraud prevention monitoring The shift from reactive moderation—ban the account—to preventative design—don't confirm the ban—represents a maturation in how platforms think about adversarial users. It assumes bad actors are adaptive, not static. It treats moderation systems as potential attack surfaces, not just enforcement tools. Whether other operators adopt similar approaches will depend partly on member experience trade-offs. Legitimate users value transparency about moderation decisions, particularly when they're the subject of them. Stripping out all confirmation messages risks frustrating real members caught in false positives. The design challenge is [building systems that withhold information from bad actors](https://www.transunion.co.uk/blog/romance-scams-and-synthetic-identities) without abandoning clarity for everyone else. Sequel's 30% reduction is self-reported and covers a short initial timeframe—the company disclosed the drop occurred "the following day" and has been sustained since, but didn't specify how long "since" represents or whether scammers have adapted. Still, the finding is specific enough to be falsifiable and the logic is sound. If nothing else, it's a reminder that the industry's fraud problem isn't just about better AI or more moderators. Sometimes it's about shutting up and not telling scammers what they got wrong. ## Key Takeaways - • Dating app compliance teams should audit moderation user interfaces to ensure system notifications do not accidentally train fraudulent actors on evasion techniques. - • Platform operators must balance transparency for legitimate users against the risk of exposing detection rules to adaptive romance scam networks. ## Frequently Asked Questions ### How did Sequel cut romance fraud registrations by 30%? ### How much money was lost to romance scams in 2023? ### What security features did Sequel implement alongside UI changes? Cite this article [Dating Apps](/tag/dating-apps)[Romance Fraud](/tag/romance-fraud)[Content Moderation](/tag/content-moderation) D [DII Regulatory Monitor](/author/regulatory-monitor) Policy & Regulation Desk The DII Regulatory Monitor tracks legislation, enforcement action, safety rules and compliance across dating industry markets. [More articles by DII Regulatory Monitor](/author/regulatory-monitor) ### In this article - [When transparency becomes a training manual](#section-0-when-transparency-becomes-a-training-manual) - [Hardware authentication and risk scoring at scale](#section-1-hardware-authentication-and-risk-scoring-at-scale) - [What this means for the wider fraud fight](#section-2-what-this-means-for-the-wider-fraud-fight) ### Mentioned in This Article Companies [![Known logo](https://img.logo.dev/name/Known?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Known Dating Platform ](/companies/known)[![Howdy logo](https://img.logo.dev/howdyglobal.com.au?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Howdy Dating Platform ](/companies/howdy)[![Sequel logo](https://img.logo.dev/thesequelapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Sequel Dating Platform ](/companies/sequel)[![Match Group logo](https://img.logo.dev/mtch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Match Group Dating Platform MTCH $31.42 ▼-1.20% ](/companies/match-group)[![Adjust logo](https://img.logo.dev/name/Adjust?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Adjust Analytics & Data ](/companies/adjust) Products [![SURF logo](https://img.logo.dev/name/SURF?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)SURF ](/products/surf)[![Once logo](https://img.logo.dev/name/Once?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Once ](/products/once)[![Known logo](https://img.logo.dev/name/Known?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Known ](/products/known)[![Sequel logo](https://img.logo.dev/name/Sequel?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Sequel ](/products/sequel)[![HER logo](https://img.logo.dev/weareher.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)HER ](/products/her-app)[![Flo logo](https://img.logo.dev/name/Flo?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Flo ](/products/flo) ## Trending in Dating Tech 1. 1 [![A person holding a smartphone displaying a dating app profile alongside a coffee cup on a wooden table.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-expands-face-check-direct-date) [Hinge's Face Check and Direct to Date Are Admissions That the Core Experience Is Broken](/news/hinge-expands-face-check-direct-date) 2. 2 [![A frustrated woman looks at her smartphone screen while sitting alone at a wooden cafe table.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/study-men-go-on-more-dates) [Dating Apps' Gender Imbalance: Women Withdraw as Men Persist](/news/study-men-go-on-more-dates) 3. 3 [![A smartphone displaying a modern dating app interface set against the backdrop of the Singapore city skyline.](https://images.pexels.com/photos/28539711/pexels-photo-28539711.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/chinese-dating-app-tantan-rebrands-singapore) [Tantan's 'Intentional Casual' Rebrand: A Strategic Exit from China's Grip?](/news/chinese-dating-app-tantan-rebrands-singapore) 4. 4 [![A smartphone displaying a blocked dating application interface beside a digital privacy icon.](https://images.pexels.com/photos/19209287/pexels-photo-19209287.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/turkey-blocks-lgbtq-dating-apps) [Turkey's LGBTQ+ App Ban: A Test for Global Dating Platforms](/news/turkey-blocks-lgbtq-dating-apps) 5. 5 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) ### Create a free account Unlimited access — delivered weekly. 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[← Previous Article Known's San Diego Move: A Test of Swipeless Dating's Scalability ](/news/known-plans-expand-san-diego)[Data & Analytics](/news?category=data-analytics)[Next Article → Tinder's Astrology Mode: Engagement Boost or Compatibility Theatre? ](/news/tinder-astrology-mode-success-skepticism)[Technology & AI Lab](/news?category=technology-ai) ## More in Regulatory Monitor [View all →](/news?category=regulatory-monitor) [ Data & Analytics ![A man and woman talking at a table in a relaxed, casual café setting.](https://images.pexels.com/photos/13211618/pexels-photo-13211618.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Known's San Diego Move: A Test of Swipeless Dating's Scalability Known dating app expanding from San Francisco to San Diego in July after exclusive SF-only launch phase San Diego metro … Wednesday 1st July · 1 min read Read → ](/news/known-plans-expand-san-diego)[ Data & Analytics ![An office worker sitting at a desk and using a mobile phone to browse a dating application interface.](https://images.pexels.com/photos/19238353/pexels-photo-19238353.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Workplace Dating Is Growing. Apps That Enable It Are Taking on Legal Risk They Have Not Priced In. 92% of millennial Americans now use dating apps during work hours, according to a Hily survey of 1,700 Americans 74% of … Tuesday 2nd December · 1 min read Read → ](/news/survey-finds-workplace-dating-apps)[ Data & Analytics ![A smartphone displaying a professional networking profile beside a modern dating application interface on a desk.](https://images.pexels.com/photos/5055203/pexels-photo-5055203.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### LinkedIn's Unintended Role: The Dating Industry's Trust Crisis Exposed One in five U.S. workers now uses LinkedIn to vet romantic prospects, with one in eight forming relationships that origi… Monday 13th July · 1 min read Read → ](/news/survey-finds-linkedin-used-for-dating)[ Technology & AI Lab ![A smartphone displaying a security check interface alongside a modern mobile dating application.](https://images.pexels.com/photos/7156284/pexels-photo-7156284.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Greenhalo's Trust Ambition: Solving Dating's Verification Dilemma or Adding Friction? Romance scams cost UK victims £92M in 2022 alone, with losses accelerating as AI makes fake profiles more sophisticated … Monday 29th June · 1 min read Read → ](/news/greenhalo-targets-trust-transparency-online-dating) ![](https://images.pexels.com/photos/13211618/pexels-photo-13211618.jpeg) Up next: [Known's San Diego Move: A Test of Swipeless Dating's Scalability](/news/known-plans-expand-san-diego) [](/news/known-plans-expand-san-diego) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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