# Matrimony.com to buy further 50% of AstroVision for Rs 8 crore > By Hayley Birkin | Published: 2026-11-12T13:11:59.889124+00:00 | Section: Financial | Source: https://www.datingindustryinsights.com/news/matrimony-com-buys-further-50-percent-astrovision-rs-8-crore | Publisher: Dating Industry Insights (High Intent Media Inc) Matrimony.com's board approved a Rs 8 crore cash purchase of a further 50% of Astro-Vision Futuretech, lifting its stake from 26.09% to 76.09%. ## Key points - Matrimony.com's board approved on 10 November 2026 buying a further 50% of Astro-Vision Futuretech for Rs 8 crore in all-cash consideration, according to its stock exchange filing. - Matrimony.com's holding in Astro-Vision rises from 26.09% to 76.09%, converting the associate into a subsidiary, with indicative completion time of three months. - Astro-Vision's turnover was Rs 21.65 crore in FY24, Rs 20.02 crore in FY25 and Rs 20.57 crore in FY26, per the filing. - Annexure I of the filing says no regulatory approvals are required, while the results note says the deal is subject to customary closing conditions and regulatory approvals. ## Article - Matrimony.com's board approved on 10 November 2026 buying a further 50% of Astro-Vision Futuretech for Rs 8 crore in cash. - Its stake rises from 26.09% to 76.09%, turning Astro-Vision from an associate into a subsidiary. - Astro-Vision's turnover was Rs 20.57 crore in FY26, according to the filing. - Indicative completion time is three months. [Matrimony.com](https://www.datingindustryinsights.com/companies/matrimonycom) is taking control of the astrology software that most of its own customers already use. The company's board approved on 10 November the purchase of a further 50% of Astro-Vision Futuretech Private Limited for Rs 8 crore in cash, about $0.85M according to MediaNama, lifting its holding from 26.09% to 76.09%, the stock exchange filing says. The filing says astrology "is core to match-making business of Matrimony.com Ltd and majority of its customers generate horoscope prediction using Astro-Vision's software." The deal was announced alongside the company's quarterly results, which DII covered in its report on [Matrimony.com's first-half profit](https://www.datingindustryinsights.com/news/matrimony-com-first-half-profit-rises-147-percent-inr-398m). ### The DII Take This is a sensible, small piece of vertical integration. DII's own arithmetic, not a company figure: Rs 8 crore for 50% implies Rs 16 crore for the whole business, under 0.8 times FY26 turnover. For a supplier embedded in the core matchmaking funnel, that looks cheap, though it will not move the financial needle on its own. ### A steady, near break-even asset Astro-Vision's turnover was Rs 21.65 crore in FY24, Rs 20.02 crore in FY25 and Rs 20.57 crore in FY26, per the filing. That is broadly flat, with a dip in FY25. The filing says it has generated more than 110 million horoscopes, and its clickastro.com portal gets around 40,000 daily visitors. On the earnings call, management said Astro-Vision has minimal losses or break-even EBITDA, according to Investing.com's summary. Matrimony.com's share of the associate's net loss was Rs 21 lakh in the quarter, against consolidated profit of Rs 2,073 lakh. > Astro-Vision's turnover was Rs 21.65 crore in FY24, Rs 20.02 crore in FY25 and Rs 20.57 crore in FY26, per the filing. ### What to watch The filing is inconsistent on approvals. Annexure I says none are required, while the results note says the deal is subject to customary closing conditions and regulatory approvals. It also does not name the sellers or give a share count. The company says it sees "further synergies in enhancing our value-add to our customers and also accelerate the growth of Astro-Vision". The test is the core business: Matrimony.com added 3.02 lakh paid subscriptions in Q2, up 26.6% year on year, but matchmaking average transaction value fell 12.2% to Rs 4,313, according to Business Standard. On Info Edge's earnings call, Jeevansathi billings were reported up 18.4% year on year to Rs 39.7 crore, against Matrimony.com's 10.7% year-on-year rise in consolidated billings to Rs 131.1 crore. - Matrimony.com is paying Rs 8 crore for control of a supplier its matchmaking customers already use, a low-cost deal on the filing's numbers. - Astro-Vision's turnover has been broadly flat across FY24 to FY26, so any growth case depends on integration with matchmaking. - Watch completion, expected in about three months, and whether the approvals language is clarified. **Sources:** [Matrimony.com Regulation 30 intimation: board outcome, Annexure I (AstroVision) and Q2 FY27 unaudited results (Matrimony.com Limited, hosted by MediaNama)](https://www.medianama.com/wp-content/uploads/2026/11/astrovision-acquisition.pdf); [Matrimony.com picks up majority stake in AstroVision, Q2 profit surges 3x to Rs 21 cr (MediaNama)](https://www.medianama.com/2026/11/223-matrimony-com-stake-astrovision-profit/); [Earnings call transcript: Matrimony.com Q2 2027 (Investing.com)](https://www.investing.com/news/transcripts/earnings-call-transcript-matrimonycom-q2-2027-profit-jumps-as-stock-rises-63-93CH-5017809); [Info Edge (India) Limited Q2 2027 Earnings Call Transcript (AlphaStreet)](https://alphastreet.com/india/info-edge-india-limited-naukri-q2-2027-earnings-call-transcript/); [Matrimony downgraded by ICICI Sec despite 167% rise in Q2 PAT; stock skids (Business Standard)](https://www.business-standard.com/amp/markets/news/matrimony-downgraded-by-icici-sec-despite-167-rise-in-q2-pat-stock-skids-126111200412_1.html) ## Key takeaways - Matrimony.com's Rs 8 crore purchase gives it control of an astrology software supplier that its filing says most matchmaking customers already use, a low-cost integration move. - Astro-Vision's broadly flat turnover, Rs 20.57 crore in FY26, means any growth case for Matrimony.com's 76.09% stake depends on integration with its matchmaking business. - Investors should watch completion of the Matrimony.com deal, expected in about three months, and whether its conflicting statements on regulatory approvals are clarified. ## FAQ ### How much is Matrimony.com paying for AstroVision? Matrimony.com will pay Rs 8 crore in cash, about $0.85M according to MediaNama, for a further 50% of Astro-Vision Futuretech. The filing gives aggregate consideration of not more than Rs 800 lakh. ### What stake will Matrimony.com hold in AstroVision after the deal? Matrimony.com will hold 76.09%, up from 26.09%, making Astro-Vision a subsidiary. The filing gives an indicative completion time of three months. ### What does AstroVision do? Astro-Vision provides Vedic astrology content and software in more than 10 Indian languages, according to Matrimony.com's filing. It has generated more than 110 million horoscopes and runs the clickastro.com portal. ## In this story - [Matrimony.com](https://www.datingindustryinsights.com/companies/matrimonycom) (main subject) - [Astro-Vision Futuretech Private Limited](https://www.datingindustryinsights.com/companies/astro-vision-futuretech-private-limited) (main subject) - [Info Edge (India) Limited](https://www.datingindustryinsights.com/companies/info-edge-india-limited) - [clickastro.com](https://www.datingindustryinsights.com/products/clickastro-com) - [Jeevansathi.com](https://www.datingindustryinsights.com/products/jeevansathi-com) --- Canonical: https://www.datingindustryinsights.com/news/matrimony-com-buys-further-50-percent-astrovision-rs-8-crore Citation: "Dating Industry Insights" (https://www.datingindustryinsights.com)