--- title: "QuackQuack's Safety Survey: Marketing or Insight?" description: "QuackQuack claims 46% of women feel safer on apps. Is it marketing spin or a genuine insight into public safety concerns?" lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 3, "name": "Data & Analytics", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 4, "name": "QuackQuack's Safety Survey: Marketing Spin or Genuine Insight?" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What percentage of women in India feel dating apps are safer than in-person meetings?", "acceptedAnswer": { "@type": "Answer", "text": "According to a survey by Indian dating platform QuackQuack, 46 percent of 7,500 female respondents reported feeling safer using dating apps than meeting strangers in public spaces." } }, { "@type": "Question", "name": "How fast is QuackQuack's female user base growing in India?", "acceptedAnswer": { "@type": "Answer", "text": "Indian dating platform QuackQuack reported a 12 percent increase in female users over a two-year period." } }, { "@type": "Question", "name": "Why do women in smaller Indian cities use dating apps?", "acceptedAnswer": { "@type": "Answer", "text": "QuackQuack reported that 29 percent of survey respondents in smaller Indian urban centres cited anonymity from societal judgement as a primary benefit of using dating apps." } } ] }, { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "QuackQuack's Safety Survey: Marketing Spin or Genuine Insight?", "description": "QuackQuack claims 46% of women feel safer on apps. Is it marketing spin or a genuine insight into public safety concerns?", "abstract": "QuackQuack claims 46% of women feel safer on apps. Is it marketing spin or a genuine insight into public safety concerns?", "image": [ "https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg" ], "datePublished": "2024-09-19T00:00:00+00:00", "dateModified": "2024-09-19T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1190, "articleSection": "Data & Analytics", "keywords": [ "Online Safety", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/indian-women-prefer-dating-apps-safety" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "Indian dating platform QuackQuack published survey data showing 46 percent of 7,500 female respondents consider dating apps safer than meeting partners in person.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Indian dating platform QuackQuack published survey data showing 46 percent of 7,500 female respondents consider dating apps safer than meeting partners in person." }, { "@type": "ListItem", "position": 2, "name": "Indian dating platform QuackQuack reported a 12 percent increase in female users on its service over the past two years." }, { "@type": "ListItem", "position": 3, "name": "According to QuackQuack, 29 percent of survey respondents in smaller Indian urban centres value online dating for anonymity from societal judgement." }, { "@type": "ListItem", "position": 4, "name": "Major platforms in India including QuackQuack, Bumble, and Match Group's Tinder offer profile verification features but do not publish comparative safety incident data." } ] }, "backstory": "Dating app operators in India face substantial trust and safety infrastructure costs to attract female users, while low local average revenue per user limits profit margins. 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Is it marketing spin or a genuine insight into public safety concerns?", "abstract": "QuackQuack claims 46% of women feel safer on apps. Is it marketing spin or a genuine insight into public safety concerns?", "image": [ "https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2024-09-19T00:00:00+00:00", "dateModified": "2024-09-19T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1191, "articleSection": "Data & Analytics", "keywords": [ "Online Safety", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/indian-women-prefer-dating-apps-safety" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "Indian dating platform QuackQuack published survey data showing 46 percent of 7,500 female respondents consider dating apps safer than meeting partners in person.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Indian dating platform QuackQuack published survey data showing 46 percent of 7,500 female respondents consider dating apps safer than meeting partners in person." }, { "@type": "ListItem", "position": 2, "name": "Indian dating platform QuackQuack reported a 12 percent increase in female users on its service over the past two years." }, { "@type": "ListItem", "position": 3, "name": "According to QuackQuack, 29 percent of survey respondents in smaller Indian urban centres value online dating for anonymity from societal judgement." }, { "@type": "ListItem", "position": 4, "name": "Major platforms in India including QuackQuack, Bumble, and Match Group's Tinder offer profile verification features but do not publish comparative safety incident data." } ] }, "backstory": "Dating app operators in India face substantial trust and safety infrastructure costs to attract female users, while low local average revenue per user limits profit margins. 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[Home](/) 2. [News](/news) 3. [Data & Analytics](/news) 4. QuackQuack's Safety Survey: Marketing Spin or Genuine Insight? ![A smartphone screen displaying profile verification options for an online dating platform in India.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=1200&h=220&fit=crop&fm=webp&q=50&dpr=1) A smartphone screen displaying profile verification options for an online dating platform in India. [Data & Analytics](/news?category=data-analytics) # QuackQuack's Safety Survey: Marketing Spin or Genuine Insight? By [DII Data Team](/author/data-analytics)· September 19, 2024· 6 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-women-prefer-dating-apps-safety&text=QuackQuack's%20Safety%20Survey%3A%20Marketing%20Spin%20or%20Genuine%20Insight%3F)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-women-prefer-dating-apps-safety)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-women-prefer-dating-apps-safety) A A ## Key Points - • Indian dating platform QuackQuack published survey data showing 46 percent of 7,500 female respondents consider dating apps safer than meeting partners in person. - • Indian dating platform QuackQuack reported a 12 percent increase in female users on its service over the past two years. - • According to QuackQuack, 29 percent of survey respondents in smaller Indian urban centres value online dating for anonymity from societal judgement. - • Major platforms in India including QuackQuack, Bumble, and Match Group's Tinder offer profile verification features but do not publish comparative safety incident data. QuackQuack, an Indian dating platform, published survey data this week claiming that 46% of its 7,500 female respondents consider dating apps safer than meeting potential partners in person. The platform also disclosed a 12% increase in female users over the past two years. Behind the headline sits a more uncomfortable question: what does it mean when women report feeling safer meeting strangers through an app than they do navigating public spaces? The survey, commissioned and published by QuackQuack itself, reflects a growing sentiment in India's tier 1, 2, and 3 cities. According to the company, 29% of respondents from smaller urban centres cited anonymity from societal judgement as a key benefit. The findings arrive as India's dating app market continues its expansion, with [Match Group](/news/match-group-eliminates-chief-operating-officer) (MTCH) properties like Tinder competing against Bumble (BMBL) and local platforms for market share in a country where cultural attitudes toward dating remain in flux. The DII Take > This is marketing dressed as research, and the safety claim warrants significant scrutiny. QuackQuack surveyed its own user base about its own platform, then broadcast a finding that conveniently positions dating apps as the solution to women's safety concerns. The reality is more complex: dating apps haven't solved the safety problem, they've simply moved the risk assessment earlier in the interaction chain. What the data actually reveals is how unsafe women feel in public spaces—and how effectively platforms have marketed verification theatre as a proxy for genuine protection. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. ![Woman using dating app on mobile phone](https://images.pexels.com/photos/6833569/pexels-photo-6833569.jpeg) Woman using dating app on mobile phone ## The verification problem Dating platforms operating in India have made safety features central to their positioning. [Bumble](/news/bumble-lawsuit-over-preventable-data-breach) requires photo verification and gives women control over who initiates conversation. Tinder introduced video chat and background checks in select markets. QuackQuack itself offers profile verification and an 'unmatch' function that removes chat history. But verification systems confirm identity, not intent. A blue tick tells you someone is who they claim to be. It doesn't tell you whether they're safe to meet. The distinction matters, particularly in a market where high-profile cases of violence—including incidents involving dating app users—have generated sustained media attention. The perceived safety advantage likely stems from control rather than actual risk reduction. Apps allow women to screen matches, control the pace of conversation, and maintain anonymity until they choose to share personal details. That's meaningful. Meeting someone at a family function or through professional networks offers no such filtering. > The same platforms warning users never to share financial information or meet in private locations are simultaneously claiming to be safer than real-world encounters. The cognitive dissonance is deliberate. Safety features function as trust signals that drive user acquisition, particularly among women whose participation determines whether a dating platform achieves the liquidity necessary to function. ## What the data actually measures QuackQuack's survey reveals more about women's experience of public space in India than it does about the relative safety of dating apps. When 46% of respondents report feeling safer meeting strangers through a platform than through traditional channels, they're describing the baseline risk they perceive in everyday interactions. The 29% citing anonymity from societal judgement in tier 2 and 3 cities speaks to a different safety concern entirely—protection from family, community, and cultural expectations rather than physical safety. In markets where dating remains socially contentious, apps provide plausible deniability and separation from social networks. That's not safety theatre; that's a genuine use case. ![Mobile phone displaying online dating profile verification](https://images.pexels.com/photos/19783682/pexels-photo-19783682.jpeg) Mobile phone displaying online dating profile verification What's missing from QuackQuack's data is any comparative incident analysis. Dating apps don't typically disclose assault reports, harassment rates, or trust and safety intervention volumes. Neither do they benchmark these figures against offline dating contexts, making the 'safer than real life' claim impossible to verify independently. Trust and safety teams at major dating platforms will tell you privately that risk doesn't disappear when you move interactions online—it transforms. [Catfishing](/glossary/catfishing), financial fraud, and harassment migrate to digital channels. Physical risk is deferred, not eliminated, because eventually most dating app conversations aim toward an in-person meeting. ## The competitive implications For operators, the survey data—self-serving as it is—points to a central tension in the Indian market. Platforms need female users to achieve balanced gender ratios, but women face both safety concerns and social stigma when using dating apps. Those that solve for one without addressing the other will struggle. Bumble's women-first positioning and verification requirements target this dynamic directly. [Tinder](/news/tinder-names-vccp-uk-social-agency)'s scale offers a different value proposition: more users theoretically means better matches, though it also means managing greater volumes of problematic behaviour. Local platforms like QuackQuack compete by claiming cultural understanding and market-specific safety features. The challenge for all of them is that safety features carry costs. Verification systems require moderation resources. Background checks require partnerships with data providers. Building trust and safety teams capable of operating across multiple languages and cultural contexts requires sustained investment, and the Indian market hasn't yet demonstrated the [ARPU](/glossary/arpu) levels that make those costs easily sustainable. ![Dating app interface showing profile matching features](https://images.pexels.com/photos/7350903/pexels-photo-7350903.jpeg) Dating app interface showing profile matching features Match Group's Tinder operates in India but doesn't break out regional safety investment in its earnings disclosures. Bumble has been more vocal about verification requirements but doesn't publish regional incident data. Neither reports safety metrics in a way that would allow investors or users to assess whether one platform is genuinely safer than another. ## What happens next India's dating app market will continue growing, driven by smartphone penetration, urbanisation, and gradual cultural shifts around dating. Female adoption remains the constraining factor. Platforms that build genuine safety infrastructure—not just verification badges—will have a competitive advantage, assuming they can communicate that investment effectively. Regulation may eventually force the conversation. The UK Online Safety Act (OSA) requires platforms to prevent users from encountering illegal content and to protect users from harmful material. Similar frameworks could emerge in India, particularly if high-profile incidents generate political pressure. When that happens, 'safety' will shift from marketing claim to compliance requirement, with associated costs and disclosure obligations. For dating operators watching the Indian market, QuackQuack's survey is less useful as safety data than as a signal of user concern. Women are telling platforms that safety matters. Whether apps are responding with genuine infrastructure or simply better marketing will determine which ones build sustainable businesses—and which ones eventually face uncomfortable questions when the data catches up with the claims. ## Key Takeaways - • Dating app operators in India face substantial trust and safety infrastructure costs to attract female users, while low local average revenue per user limits profit margins. - • Compliance teams should prepare for potential Indian regulatory frameworks modelled after the UK Online Safety Act, which could transform safety features from marketing claims into legal compliance requirements. ## Frequently Asked Questions ### What percentage of women in India feel dating apps are safer than in-person meetings? ### How fast is QuackQuack's female user base growing in India? ### Why do women in smaller Indian cities use dating apps? Cite this article [Online Safety](/tag/online-safety)[Regulation & Policy](/tag/regulation-policy) D [DII Data Team](/author/data-analytics) Data & Analytics Desk The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry. [More articles by DII Data Team](/author/data-analytics) ### In this article - [The verification problem](#section-1-the-verification-problem) - [What the data actually measures](#section-2-what-the-data-actually-measures) - [The competitive implications](#section-3-the-competitive-implications) - [What happens next](#section-4-what-happens-next) ### Mentioned in This Article Companies [![QuackQuack logo](https://img.logo.dev/quackquack.in?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) QuackQuack Dating Platform ](/companies/quackquack)[![Match Group logo](https://img.logo.dev/mtch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Match Group Dating Platform MTCH $31.42 ▼-1.20% ](/companies/match-group)[![Bumble logo](https://img.logo.dev/bumble.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Bumble Dating Platform BMBL $4.87 ▲+3.40% ](/companies/bumble) Products [![Tinder logo](https://img.logo.dev/tinder.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Tinder ](/products/tinder) ## Trending in Dating Tech 1. 1 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) 2. 2 [![A young person holding a mobile phone displaying engagement metrics for a social networking and dating app.](https://images.pexels.com/photos/15791952/pexels-photo-15791952.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/feels-app-doubles-dating-revenue-globally) [Feels Hits $10M ARR Without US/UK. Is Dating's Cost Structure a Myth?](/news/feels-app-doubles-dating-revenue-globally) 3. 3 [![A young person wearing headphones while listening to audio content on a smartphone.](https://images.pexels.com/photos/6968183/pexels-photo-6968183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-no-ordinary-love-campaign-audio) [Hinge's Audiobook Gambit: Brand Building or Retention Mirage?](/news/hinge-no-ordinary-love-campaign-audio) 4. 4 [![A person holding a smartphone displaying a dating app profile alongside a coffee cup on a wooden table.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-expands-face-check-direct-date) [Hinge's Face Check and Direct to Date Are Admissions That the Core Experience Is Broken](/news/hinge-expands-face-check-direct-date) 5. 5 [![A smartphone displaying a modern dating application profile with customisable colour themes and compatibility tags.](https://images.pexels.com/photos/5781289/pexels-photo-5781289.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/pure-dating-app-feed-redesign-launch) [Pure's $100M Bet: Redesigning Hookups While Rivals Stagnate](/news/pure-dating-app-feed-redesign-launch) ### Create a free account Unlimited access — delivered weekly. 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[← Previous Article Northern Rail's Dating App Ban: A Wake-Up Call for Verification Standards ](/news/train-operator-northern-blocks-dating-apps)[Regulatory Monitor](/news?category=regulatory-monitor)[Next Article → Rizz's 7.5M Downloads: A Wake-Up Call for Dating Apps Ignoring AI ](/news/ai-assisted-dating-app-rizz-growth)[Technology & AI Lab](/news?category=technology-ai) ## More in Data & Analytics [View all →](/news?category=data-analytics) [ Data & Analytics ![A woman in India looking at a dating app profile on her smartphone in a dimly lit room.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Gleeden's Emotional Affair Strategy: A Market Play in Disguise 66% of Gleeden's female users in India engage in emotional rather than sexual conversations, according to company data I… Thursday 10th April · 1 min read Read → ](/news/gleeden-study-users-seek-friends)[ Technology & AI Lab ![A smartphone displaying a dating profile alongside a human dating coach advising a client in a modern office.](https://images.pexels.com/photos/6833567/pexels-photo-6833567.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Human Matchmaker: A Retreat from Algorithmic Dating QuackQuack has 30 million registered users and has launched a premium 'Human Matchmaker Model' combining AI advice with … Tuesday 28th May · 1 min read Read → ](/news/quackquack-human-matchmaker-smoother-dating-experience)[ Data & Analytics ![A person holding a smartphone and selecting explicit relationship intentions on a dating app profile.](https://images.pexels.com/photos/6833565/pexels-photo-6833565.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Data Signals End of Situationships for 25+ Singles Nearly 60% of dating app users over 25 now prioritise establishing clear romantic intentions early, according to QuackQu… Thursday 22nd January · 1 min read Read → ](/news/clear-commitment-trends-2026-dating-culture)[ Data & Analytics ![A smartphone held by a user reviewing privacy options on a mobile application screen in a dimly lit room.](https://images.pexels.com/photos/13490395/pexels-photo-13490395.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### India's Dating Apps Profit from Married Users. The Industry's Open Secret. Dating apps in India are projected to reach $450M in revenue by 2027, with married users representing a significant but … Monday 5th May · 1 min read Read → ](/news/over-half-married-indians-questioning-monogamy) ![](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg) Up next: [Gleeden's Emotional Affair Strategy: A Market Play in Disguise](/news/gleeden-study-users-seek-friends) [](/news/gleeden-study-users-seek-friends) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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