--- title: "India's 'Soft Exit' Trend in Dating Apps" description: "51% of Indian daters prefer 'soft exits' over ghosting. Is this emotional maturity or conflict avoidance? Platforms must adapt to this shift." lang: en-GB json-ld: | [ [ { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "India's 'Soft Exit' Trend: Emotional Maturity or Conflict Avoidance?", "description": "51% of Indian daters prefer 'soft exits' over ghosting. Is this emotional maturity or conflict avoidance? Platforms must adapt to this shift.", "abstract": "51% of Indian daters prefer 'soft exits' over ghosting. Is this emotional maturity or conflict avoidance? Platforms must adapt to this shift.", "image": [ "https://images.pexels.com/photos/4306174/pexels-photo-4306174.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2026-05-25T07:20:30+00:00", "dateModified": "2026-05-25T07:20:30+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1030, "articleSection": "Data & Analytics", "keywords": [ "Gen Z", "Dating Apps" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/indian-singles-softer-rejection-dating-apps" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "A survey of 9,347 Indian dating app users aged 23 to 35 found 51 per cent favour gradual soft exits over abrupt ghosting.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "A survey of 9,347 Indian dating app users aged 23 to 35 found 51 per cent favour gradual soft exits over abrupt ghosting." }, { "@type": "ListItem", "position": 2, "name": "According to the research, 48 per cent of Indian respondents practise kind rejection by progressively slowing messaging response times rather than blocking matches." }, { "@type": "ListItem", "position": 3, "name": "India's dating app market is projected to reach 323 million US dollars by 2027 as 44 per cent of 22 to 28-year-olds report soft ghosting." }, { "@type": "ListItem", "position": 4, "name": "QuackQuack Chief Executive Officer Ravi Mittal attributes the shift towards gradual disengagement to increased mental health awareness and emotional focus among young Indian daters." } ] }, "backstory": "Product teams must evaluate whether binary user experience mechanics like read receipts and instant match features conflict with users seeking gradual disengagement. 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Is this emotional maturity or conflict avoidance? Platforms must adapt to this shift.", "abstract": "51% of Indian daters prefer 'soft exits' over ghosting. Is this emotional maturity or conflict avoidance? 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[Home](/) 2. [News](/news) 3. [Data & Analytics](/news) 4. India's 'Soft Exit' Trend: Emotional Maturity or Conflict Avoidance? ![A young person looking thoughtfully at a messaging app on a smartphone screen.](https://images.pexels.com/photos/4306174/pexels-photo-4306174.jpeg?auto=compress&cs=tinysrgb&w=1200&h=220&fit=crop&fm=webp&q=50&dpr=1) A young person looking thoughtfully at a messaging app on a smartphone screen. [Data & Analytics](/news?category=data-analytics) # India's 'Soft Exit' Trend: Emotional Maturity or Conflict Avoidance? By [DII Data Team](/author/data-analytics)· May 25, 2026· 5 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-singles-softer-rejection-dating-apps&text=India's%20'Soft%20Exit'%20Trend%3A%20Emotional%20Maturity%20or%20Conflict%20Avoidance%3F)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-singles-softer-rejection-dating-apps)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Findian-singles-softer-rejection-dating-apps) A A ## Key Points - • A survey of 9,347 Indian dating app users aged 23 to 35 found 51 per cent favour gradual soft exits over abrupt ghosting. - • According to the research, 48 per cent of Indian respondents practise kind rejection by progressively slowing messaging response times rather than blocking matches. - • India's dating app market is projected to reach 323 million US dollars by 2027 as 44 per cent of 22 to 28-year-olds report soft ghosting. - • QuackQuack Chief Executive Officer Ravi Mittal attributes the shift towards gradual disengagement to increased mental health awareness and emotional focus among young Indian daters. Indian dating app users are rewriting the playbook on romantic rejection. A survey of 9,347 daters aged 23–35 shows 51% now favour gradual communication fade-outs paired with therapeutic language over the abrupt disappearances that defined the first decade of app dating. The shift represents the most significant change in digital rejection etiquette since [ghosting](/glossary/ghosting) became ubiquitous around 2013. The data, covering Tier 1, 2, and 3 Indian cities, reveals 48% of respondents actively practise "kind rejection" by progressively slowing response times and shortening conversations rather than blocking or vanishing entirely. Another 70% deliberately create distance as a rejection method. QuackQuack CEO [Ravi Mittal](/people/ravi-mittal) attributes the trend to heightened emotional awareness and mental health focus amongst young daters. ![Person using smartphone displaying dating app interface](https://images.pexels.com/photos/13975198/pexels-photo-13975198.jpeg) Person using smartphone displaying dating app interface The DII Take This matters because India's dating app market is now large enough that behavioural shifts here signal broader cultural changes for global platforms. Whether this represents genuine emotional maturity or simply conflict avoidance wearing the language of therapy is the question product teams should be asking. Either way, the professionalisation of romantic rejection will force platforms to reconsider features designed for the ghosting era. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. > If half your users are trying to engineer ambiguity, your UX is fighting their intentions. Read receipts, last-seen timestamps, and binary match/unmatch mechanics all assume users want clarity, not cushioning. Dating apps built their communication features around a different set of user behaviours that no longer reflect how people actually want to reject one another. ## The Soft Skills of Breaking Up Two distinct patterns emerge from the data. "Nice avoidance" shows up in 39% of women across Hyderabad, Mumbai, and Kolkata, and 31% of men in Pune, Kochi, and Ahmedabad. These users deploy workplace-adjacent language: "I'm working on myself right now" or "I'm not the right fit currently." The phrasing could come straight from a professional development conversation or a recruiter's rejection email. "Soft ghosting" claims the larger share. Forty-four percent of users aged 22–28 report maintaining minimal contact—an occasional story like, a periodic emoji response—whilst fundamentally withdrawing from conversation. Young men particularly favour this approach. The behaviour creates what amounts to relationship purgatory: not quite present, not quite gone. ![Close-up of hands holding mobile phone with messaging app](https://images.pexels.com/photos/20003064/pexels-photo-20003064.jpeg) Close-up of hands holding mobile phone with messaging app The terminology itself exposes the contradiction at the heart of this shift. Soft ghosting still involves disappearing—just at a pace slow enough to feel deliberate rather than cruel. Whether gradually fading out of someone's life genuinely reduces harm or simply redistributes guilt across a longer timeline is debatable. Traditional ghosting delivered pain quickly; the soft exit spreads it out, possibly making it harder to identify when rejection has actually occurred. ## What This Means for Product Development Dating platforms built their communication features around a different set of user behaviours. Match mechanics assume binary interest. Notification systems optimise for engagement, not graceful withdrawal. Read receipts and typing indicators were designed to create urgency and accountability—both anathema to users trying to engineer a gentle fade. If users want tools for ambiguity rather than clarity, product teams face uncomfortable questions. Should platforms facilitate soft exits with features like delayed send or gradual notification reduction? That risks enabling the very passive-aggressive behaviour that makes app dating exhausting. Should they instead double down on transparency tools that force directness? That fights against what half the user base now considers more emotionally intelligent. > The line between emotional intelligence and passive aggression turns out to be uncomfortably thin—and increasingly difficult to encode in product design. The challenge extends beyond features to fundamental platform economics. Dating apps monetise extended engagement. Users who maintain minimal contact indefinitely occupy an economically valuable grey zone—not fully active enough to need premium features, but not fully churned either. Whether platforms should optimise for this new rejection style or discourage it depends on whether they prioritise stated user preferences or engagement metrics. ## A Global Shift or Regional Phenomenon? India's post-pandemic dating app explosion makes the market particularly significant for behavioural analysis. The country leapfrogged the slow normalisation of digital dating that Western markets experienced, compressing cultural adaptation into a shorter timeframe. Whether that produces different rejection norms—or simply accelerates adoption of patterns that will eventually appear globally—remains uncertain. ![Young person looking thoughtfully at smartphone screen](https://images.pexels.com/photos/15285718/pexels-photo-15285718.jpeg) Young person looking thoughtfully at smartphone screen The generational split in the data suggests this isn't merely cultural. At 44%, adoption of soft ghosting amongst 22–28 year olds significantly outpaces older cohorts. Gen Z's documented preference for mental health language and conflict avoidance supports Mittal's optimistic interpretation. Their equally well-documented communication anxiety and preference for asynchronous interaction supports the more cynical reading. What's clear is that after a decade of dating apps training users to treat romantic prospects as disposable, a correction was inevitable. Whether slowing down rejection represents emotional progress or simply exhaustion from maintaining too many simultaneous conversations, the data indicates users are actively [seeking](/news/seeking-cto-romance-fraud-growing) alternatives to the binary cruelty of the ghost. For operators, the question isn't whether to accommodate this shift but how to do so without building features that enable indefinite stringing-along. Research on [the psychological consequences of being rejected on dating apps](https://www.tandfonline.com/doi/full/10.1080/15213269.2026.2633228) suggests platforms must balance user preferences with genuine emotional wellbeing, whilst understanding that [rejection remains remarkably common on dating apps](https://theconversation.com/just-joined-a-dating-app-heres-how-to-look-after-yourself-and-handle-rejection-271312), with users rejecting about 80% of potential matches on average. As [studies exploring harassment and emotional impacts on dating app users](https://www.sciencedirect.com/science/article/pii/S0277539525000780) reveal, the emotional toll of digital dating extends far beyond simple rejection mechanics. ## Key Takeaways - • Product teams must evaluate whether binary user experience mechanics like read receipts and instant match features conflict with users seeking gradual disengagement. - • Monetisation models based on traditional engagement metrics face challenges as users occupying a low-activity disengagement phase remain neither fully active nor completely churned. ## Frequently Asked Questions ### What proportion of Indian daters prefer soft exits over ghosting? ### What is the projected size of India's dating app market by 2027? ### How do young Indian dating app users practise soft ghosting? Cite this article [Gen Z](/tag/gen-z)[Dating Apps](/tag/dating-apps) D [DII Data Team](/author/data-analytics) Data & Analytics Desk The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry. [More articles by DII Data Team](/author/data-analytics) ### In this article - [The Soft Skills of Breaking Up](#section-1-the-soft-skills-of-breaking-up) - [What This Means for Product Development](#section-2-what-this-means-for-product-development) - [A Global Shift or Regional Phenomenon?](#section-3-a-global-shift-or-regional-phenomenon) ### Mentioned in This Article Companies [![Seeking logo](https://img.logo.dev/seeking.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Seeking Dating Platform ](/companies/seeking)[![QuackQuack logo](https://img.logo.dev/quackquack.in?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) QuackQuack Dating Platform ](/companies/quackquack) People [![](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/9fe27821-83ef-4872-bbae-04b1b2d56b01.jpg)](/people/ravi-mittal) [Ravi Mittal Founder & CEO ](/people/ravi-mittal)[![QuackQuack logo](https://img.logo.dev/quackquack.in?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=32&format=png&fallback=monogram)QuackQuack](/companies/quackquack) Products [![Boo logo](https://img.logo.dev/name/Boo?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Boo ](/products/boo)[![Seeking logo](https://img.logo.dev/name/Seeking?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Seeking ](/products/seeking)[![HER logo](https://img.logo.dev/weareher.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)HER ](/products/her-app)[![QuackQuack logo](https://img.logo.dev/name/QuackQuack?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)QuackQuack ](/products/quackquack) ## Trending in Dating Tech 1. 1 [![A person holding a smartphone displaying a dating app profile alongside a coffee cup on a wooden table.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-expands-face-check-direct-date) [Hinge's Face Check and Direct to Date Are Admissions That the Core Experience Is Broken](/news/hinge-expands-face-check-direct-date) 2. 2 [![A smartphone displaying a blocked dating application interface beside a digital privacy icon.](https://images.pexels.com/photos/19209287/pexels-photo-19209287.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/turkey-blocks-lgbtq-dating-apps) [Turkey's LGBTQ+ App Ban: A Test for Global Dating Platforms](/news/turkey-blocks-lgbtq-dating-apps) 3. 3 [![A frustrated woman looks at her smartphone screen while sitting alone at a wooden cafe table.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/study-men-go-on-more-dates) [Dating Apps' Gender Imbalance: Women Withdraw as Men Persist](/news/study-men-go-on-more-dates) 4. 4 [![A smartphone displaying a modern dating app interface set against the backdrop of the Singapore city skyline.](https://images.pexels.com/photos/28539711/pexels-photo-28539711.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/chinese-dating-app-tantan-rebrands-singapore) [Tantan's 'Intentional Casual' Rebrand: A Strategic Exit from China's Grip?](/news/chinese-dating-app-tantan-rebrands-singapore) 5. 5 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) ### Create a free account Unlimited access — delivered weekly. Register free No spam. No password. We'll send a one-time link to confirm your email. ## Comments Join the discussion Industry professionals share insights, challenge assumptions, and connect with peers. Sign in to add your voice. Sign in with Google or use email Your comment is reviewed before publishing. No spam, no self-promotion. [← Previous Article Chunkr's Bet: Privacy Over Algorithms in Gay Dating ](/news/grid-map-based-gay-dating-app)[Technology & AI Lab](/news?category=technology-ai)[Next Article → Craft Dating Apps Bet on Manual Vetting. Can They Scale Trust? ](/news/dating-app-startups-rigorous-identity-verification)[Data & Analytics](/news?category=data-analytics) ## More in Data & Analytics [View all →](/news?category=data-analytics) [ Data & Analytics ![A young couple sitting across a wooden table at an urban Indian cafe, engaged in a serious conversation.](https://images.pexels.com/photos/17447078/pexels-photo-17447078.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Gen Z's Dating Vetting: Emotional Intelligence Over Body Count Over 55% of Indian Gen Z daters aged 22-27 prioritise how potential partners managed past relationships over the number … Tuesday 14th July · 1 min read Read → ](/news/singles-prioritize-past-relationships-over-profiles)[ Data & Analytics ![A young person sitting indoors and thoughtfully inspecting a dating application interface on a smartphone screen.](https://images.pexels.com/photos/6833565/pexels-photo-6833565.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Gen Z Insight: Valentine's Day Isn't the Revenue Driver You Think 33% of Gen Z daters aged 20–26 deliberately paused activity on Valentine's Day, describing it as a 'deliberate non-event… Tuesday 10th February · 1 min read Read → ](/news/indian-gen-z-romantic-fasting-trend)[ Data & Analytics ![A young couple sitting together having a serious conversation about relationships.](https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Data: Gen Z's Therapy-Speak Is Redefining Dating App Design 27% of Indian dating app users aged 22-35 previously mistook toxic relationship patterns for genuine passion 60% now act… Thursday 20th November · 1 min read Read → ](/news/quackquack-survey-young-daters-rejecting-drama)[ Data & Analytics ![A young Indian couple sitting outdoors together and viewing a smartphone screen.](https://images.pexels.com/photos/14987319/pexels-photo-14987319.png?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's 80% Family Approval Stat: A Segmentation Challenge, Not a Consensus 80% of QuackQuack's 12,000 surveyed users say family values significantly influence their dating choices in India 39% of… Friday 12th July · 1 min read Read → ](/news/quackquack-study-traditional-values-influence-singles) ![](https://images.pexels.com/photos/17447078/pexels-photo-17447078.jpeg) Up next: [Gen Z's Dating Vetting: Emotional Intelligence Over Body Count](/news/singles-prioritize-past-relationships-over-profiles) [](/news/singles-prioritize-past-relationships-over-profiles) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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