--- title: "Grindr's Valuation Surge Signals End for Generalist Datin..." description: "Grindr's stock doubles, highlighting investor shift to niche platforms. Vertical focus outperforms scale. The mega-app era is over." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 3, "name": "Financial & Investor", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 4, "name": "Grindr's Valuation Surge: The Death Knell for One-Size-Fits-All Dating Apps" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "What is Grindr's stock price and market valuation?", "acceptedAnswer": { "@type": "Answer", "text": "Grindr reached a stock price of $16.75 per share, valuing the platform at approximately $2.8 billion and trading above 4.5 times revenue." } }, { "@type": "Question", "name": "How does Grindr's average revenue per paying user compare to Bumble?", "acceptedAnswer": { "@type": "Answer", "text": "Grindr generated $68.17 in average revenue per paying user in Q3 2024, compared to Bumble's average revenue per paying user of approximately $39." } }, { "@type": "Question", "name": "What is Goldman Sachs' price target for Grindr?", "acceptedAnswer": { "@type": "Answer", "text": "Goldman Sachs set a $20 price target for Grindr while issuing a buy rating, projecting 20 percent annual revenue growth through 2029." } } ] }, { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Grindr's Valuation Surge: The Death Knell for One-Size-Fits-All Dating Apps", "description": "Grindr's stock doubles, highlighting investor shift to niche platforms. Vertical focus outperforms scale. The mega-app era is over.", "abstract": "Grindr's stock doubles, highlighting investor shift to niche platforms. Vertical focus outperforms scale. The mega-app era is over.", "image": [ "https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg" ], "datePublished": "2024-12-18T00:00:00+00:00", "dateModified": "2024-12-18T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1152, "articleSection": "Financial & Investor", "keywords": [ "Funding & Investment", "Monetisation", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Financial Intelligence Desk", "url": "https://www.datingindustryinsights.com/author/financial-intelligence", "jobTitle": "Financial Intelligence Desk", "description": "The DII Financial Intelligence Desk covers earnings, valuations, funding and the financial performance of the global online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/grindr-stock-hits-record-high" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "Grindr stock reached $16.75 per share, giving the dating platform a market capitalisation of approximately $2.8 billion and trading above 4.5 times trailing revenue.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Grindr stock reached $16.75 per share, giving the dating platform a market capitalisation of approximately $2.8 billion and trading above 4.5 times trailing revenue." }, { "@type": "ListItem", "position": 2, "name": "Goldman Sachs upgraded Grindr to a buy rating with a $20 price target, forecasting 20 percent annual revenue growth for the company through 2029." }, { "@type": "ListItem", "position": 3, "name": "Grindr reported Q3 2024 average revenue per paying user of $68.17, exceeding Bumble's average revenue per paying user of approximately $39." }, { "@type": "ListItem", "position": 4, "name": "Grindr generated $124 million in free cash flow across the first nine months of 2024 from a user base of 13.8 million monthly active users." } ] }, "backstory": "Public equity investors are rewarding niche dating platforms like Grindr with higher valuation multiples because community-focused apps demonstrate superior pricing power and lower user acquisition costs. 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Vertical focus outperforms scale. The mega-app era is over.", "abstract": "Grindr's stock doubles, highlighting investor shift to niche platforms. Vertical focus outperforms scale. The mega-app era is over.", "image": [ "https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2024-12-18T00:00:00+00:00", "dateModified": "2024-12-18T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1156, "articleSection": "Financial & Investor", "keywords": [ "Funding & Investment", "Monetisation", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Financial Intelligence Desk", "url": "https://www.datingindustryinsights.com/author/financial-intelligence", "jobTitle": "Financial Intelligence Desk", "description": "The DII Financial Intelligence Desk covers earnings, valuations, funding and the financial performance of the global online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/grindr-stock-hits-record-high" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "Grindr stock reached $16.75 per share, giving the dating platform a market capitalisation of approximately $2.8 billion and trading above 4.5 times trailing revenue.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Grindr stock reached $16.75 per share, giving the dating platform a market capitalisation of approximately $2.8 billion and trading above 4.5 times trailing revenue." }, { "@type": "ListItem", "position": 2, "name": "Goldman Sachs upgraded Grindr to a buy rating with a $20 price target, forecasting 20 percent annual revenue growth for the company through 2029." }, { "@type": "ListItem", "position": 3, "name": "Grindr reported Q3 2024 average revenue per paying user of $68.17, exceeding Bumble's average revenue per paying user of approximately $39." }, { "@type": "ListItem", "position": 4, "name": "Grindr generated $124 million in free cash flow across the first nine months of 2024 from a user base of 13.8 million monthly active users." } ] }, "backstory": "Public equity investors are rewarding niche dating platforms like Grindr with higher valuation multiples because community-focused apps demonstrate superior pricing power and lower user acquisition costs. 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[Financial & Investor](/news?category=financial-intelligence) # Grindr's Valuation Surge: The Death Knell for One-Size-Fits-All Dating Apps By [DII Financial Intelligence Desk](/author/financial-intelligence)· December 18, 2024· 6 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgrindr-stock-hits-record-high&text=Grindr's%20Valuation%20Surge%3A%20The%20Death%20Knell%20for%20One-Size-Fits-All%20Dating%20Apps)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgrindr-stock-hits-record-high)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgrindr-stock-hits-record-high) A A ## Key Points - • Grindr stock reached $16.75 per share, giving the dating platform a market capitalisation of approximately $2.8 billion and trading above 4.5 times trailing revenue. - • Goldman Sachs upgraded Grindr to a buy rating with a $20 price target, forecasting 20 percent annual revenue growth for the company through 2029. - • Grindr reported Q3 2024 average revenue per paying user of $68.17, exceeding Bumble's average revenue per paying user of approximately $39. - • Grindr generated $124 million in free cash flow across the first nine months of 2024 from a user base of 13.8 million monthly active users. Grindr's stock surge to $16.75 this week marks a decisive shift in how investors value dating platforms. For an industry watching Match Group trade near five-year lows and [Bumble](/news/bumble-lawsuit-over-preventable-data-breach) struggle through a leadership transition, the contrast is striking. The rally is evidence that vertical focus is outperforming horizontal scale in dating, and investors are finally pricing that reality into their models. The DII Take Grindr's valuation surge is the clearest signal yet that the one-size-fits-all dating app is finished as an investment thesis. Whilst Match Group still generates enormous cash flow, the growth premium has shifted to platforms that own a specific community rather than chase everyone. The implications for product strategy are profound: if investors reward depth over breadth, expect more operators to abandon the 'dating app for all singles' positioning in favour of defensible niches with pricing power. ![Smartphone displaying dating app interface with user profiles](https://images.pexels.com/photos/1092644/pexels-photo-1092644.jpeg) Smartphone displaying dating app interface with user profiles ## What Goldman Sachs Actually Sees The bank's analyst note, according to public filings, projects Grindr can sustain 20% annual revenue growth through 2029. That forecast rests on three pillars: rising average revenue per paying user, geographic expansion beyond core English-speaking markets, and sustained conversion of free users to subscribers. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. Grindr disclosed $338M in revenue for 2023, up 28% year-on-year. More tellingly, the company reported ARPPU of $68.17 in Q3 2024, materially higher than Bumble's most recent figure of approximately $39 and comfortably ahead of Match Group's composite ARPPU across its portfolio. The company now counts 13.8 million monthly active users, with paying subscribers representing roughly 12% of that base. > These aren't lottery-ticket projections. They're a bet on demonstrated pricing power within a defined audience. Grindr isn't competing for the same casual daters shuffling between Hinge and [Tinder](/news/tinder-names-vccp-uk-social-agency). It owns its category, and that monopoly position translates directly to margin expansion. ## The SPAC Hangover That Wasn't When Grindr merged with Tiga Acquisition Corp in November 2022, the deal valued the company at $2.1B. Initial trading was anaemic. The stock spent most of 2023 below $10, weighed down by the broader SPAC reckoning and scepticism that a gay dating app could scale into a meaningful public company. That sentiment looks absurd in retrospect, but it wasn't unreasonable at the time. The SPAC route had become shorthand for 'couldn't get traditional IPO pricing', and dating investors were nursing losses from Bumble's post-IPO slide. Grindr also carried baggage: a controversial ownership history involving Chinese gaming company Kunlun Tech, forced divestment on US national security grounds, and a workplace culture scandal that resulted in staff walkouts. ![Financial charts and graphs displaying stock market performance](https://images.pexels.com/photos/4594997/pexels-photo-4594997.jpeg) Financial charts and graphs displaying stock market performance The turnaround reflects execution, not hype. Grindr has grown subscribers every quarter since going public, expanded monetisation with features like Roam and higher-tier subscriptions, and maintained disciplined cost structure. Free cash flow for the first nine months of 2024 reached $124M, according to company filings, putting the business on track for full-year margins most dating operators would envy. ## The Niche Platform Thesis Gets Expensive Grindr's performance is accelerating a valuation reset across dating. Specialised platforms with loyal, monetisable audiences are commanding premium multiples, whilst generalist apps face margin compression and user fatigue. Consider the divergence. Match Group trades at roughly 3.2x trailing revenue despite owning Tinder, [Hinge](/news/former-hinge-execs-raise-rodeo), and a portfolio of category leaders. Bumble sits at approximately 2.8x revenue after multiple downward resets. Grindr, by contrast, now trades above 4.5x revenue based on its current market cap of approximately $2.8B. > Investors are pricing in defensibility. Grindr doesn't face the existential competition problem that haunts horizontal platforms, where users hop between apps based on UI tweaks or marketing spend. The company has also avoided the trust and safety costs ballooning elsewhere: moderation for a primarily male user base focused on hookups is materially cheaper than managing harassment and assault risks on platforms marketed to women. That cost advantage shows up in operating leverage. Whilst Match Group spends heavily on AI moderation tools and identity verification to address safety concerns, and Bumble grapples with declining engagement as its 'women make the first move' proposition loses novelty, Grindr's model remains straightforward: connect users efficiently, monetise premium features, and maintain just enough moderation to avoid regulatory heat. ## What This Means for the Rest of the Market The success of Grindr poses an uncomfortable question for every generalist dating operator: why not go vertical? Bumble already attempted a version of this with BFF and Bizz, but those line extensions never gained traction. Match Group's strategy has been portfolio diversification—buying niche apps rather than repositioning Tinder or Hinge. That approach made sense when the market rewarded scale, but Grindr's valuation suggests investors now prize focus. ![Business meeting with professionals reviewing market strategy](https://images.pexels.com/photos/89955/pexels-photo-89955.jpeg) Business meeting with professionals reviewing market strategy Other niche platforms are watching closely. [Feeld](/news/feeld-releases-second-issue-afm), which targets non-monogamous and sexually adventurous users, has raised $10M and reports strong retention metrics. Lex, a text-based app for queer women and non-binary people, counts over 2 million users. HER, another lesbian-focused platform, reached profitability in 2023 according to founder statements. None of these companies are public, but their private valuations are climbing. The broader pattern is clear: platforms that own identity-based communities can charge more and retain longer than those competing on features. [Grindr's stock performance](https://www.globaldatinginsights.com/featured/grindr-stock-hits-record-high-investors-confident/?amp) isn't an anomaly. It's a preview. ## What to Watch in 2025 Goldman Sachs' $20 price target assumes Grindr maintains current growth rates and successfully expands beyond its core markets. The company has signalled ambitions in Asia and Latin America, but localisation and regulatory compliance will test execution. Competitive pressure is also building, though not from Match or Bumble. Sniffies, a web-based cruising platform with no app store presence, has gained notable traction by offering anonymous, map-based hookups without downloads or accounts. The platform doesn't disclose user numbers, but web traffic data from Similarweb suggests millions of monthly visits. It's free, frictionless, and threatens Grindr's monopoly on efficiency. Whether Grindr can maintain premium pricing as alternatives proliferate will determine if Goldman's forecast holds. But for the rest of the dating industry, the lesson is already written: vertical platforms with pricing power are the new growth story. The age of the mega-app is over. ## Key Takeaways - • Public equity investors are rewarding niche dating platforms like Grindr with higher valuation multiples because community-focused apps demonstrate superior pricing power and lower user acquisition costs. - • Generalist dating app operators like Match Group and Bumble face pressure to pivot towards identity-based communities as horizontal scale yields diminishing revenue returns and elevated safety costs. ## Frequently Asked Questions ### What is Grindr's stock price and market valuation? ### How does Grindr's average revenue per paying user compare to Bumble? ### What is Goldman Sachs' price target for Grindr? Cite this article [Funding & Investment](/tag/funding-investment)[Monetisation](/tag/monetisation)[Regulation & Policy](/tag/regulation-policy) D [DII Financial Intelligence Desk](/author/financial-intelligence) Financial Intelligence Desk The DII Financial Intelligence Desk covers earnings, valuations, funding and the financial performance of the global online dating industry. [More articles by DII Financial Intelligence Desk](/author/financial-intelligence) ### In this article - [What Goldman Sachs Actually Sees](#section-1-what-goldman-sachs-actually-sees) - [The SPAC Hangover That Wasn't](#section-2-the-spac-hangover-that-wasn-t) - [The Niche Platform Thesis Gets Expensive](#section-3-the-niche-platform-thesis-gets-expensive) - [What This Means for the Rest of the Market](#section-4-what-this-means-for-the-rest-of-the-market) - [What to Watch in 2025](#section-5-what-to-watch-in-2025) ### Mentioned in This Article Companies [![Grindr logo](https://img.logo.dev/grindr.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Grindr Dating Platform GRND $10.72 ▼-0.80% ](/companies/grindr)[![Feeld logo](https://img.logo.dev/feeld.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Feeld Dating Platform ](/companies/feeld)[![Match Group logo](https://img.logo.dev/mtch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Match Group Dating Platform MTCH $31.42 ▼-1.20% ](/companies/match-group)[![Bumble logo](https://img.logo.dev/bumble.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Bumble Dating Platform BMBL $4.87 ▲+3.40% ](/companies/bumble) Products [![Feeld logo](https://img.logo.dev/feeld.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Feeld ](/products/feeld-app)[![Grindr logo](https://img.logo.dev/grindr.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Grindr ](/products/grindr-app)[![Hinge logo](https://img.logo.dev/hinge.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Hinge ](/products/hinge)[![Tinder logo](https://img.logo.dev/tinder.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Tinder ](/products/tinder) ## Trending in Dating Tech 1. 1 [![Corporate executives analyzing financial spreadsheets during a cross-border dating app acquisition meeting.](https://images.pexels.com/photos/14970196/pexels-photo-14970196.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hello-group-15-years-coffee-portfolio) [Hello Group Quietly Adds Coffee Meets Bagel. What's the Real Deal?](/news/hello-group-15-years-coffee-portfolio) 2. 2 [![A single person looking thoughtfully at a mobile phone screen displaying a dating app interface.](https://images.pexels.com/photos/8049096/pexels-photo-8049096.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/match-study-us-singles-prioritising-stability) [Match's Singles Study: Optimism Abounds, But Action Lags](/news/match-study-us-singles-prioritising-stability) 3. 3 [![A confident woman in her 40s looking directly ahead with self-assurance.](https://images.pexels.com/photos/6539899/pexels-photo-6539899.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/ashley-madison-women-sexuality-aging-study) [Midlife Women Claim Sexual Agency: A Missed Market for Dating Apps](/news/ashley-madison-women-sexuality-aging-study) 4. 4 [![Two people chatting over coffee on a date arranged through a mobile interface.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/known-raises-voice-ai-dating-offline) [Known's $9.7M Bet: Can Pay-Per-Date Kill the Subscription Model?](/news/known-raises-voice-ai-dating-offline) 5. 5 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) ### Create a free account Unlimited access — delivered weekly. Register free No spam. No password. We'll send a one-time link to confirm your email. ## Comments Join the discussion Industry professionals share insights, challenge assumptions, and connect with peers. Sign in to add your voice. Sign in with Google or use email Your comment is reviewed before publishing. No spam, no self-promotion. [← Previous Article Bumble's Ice Cream Stunt: A Sweet Distraction from App Fatigue ](/news/bumble-ice-cream-event-singapore-dating)[Daily News Wire](/news?category=daily-news)[Next Article → India's Year-End Dating Rush: A Liability for Platforms? ](/news/gen-z-pre-christmas-dating-trends)[Data & Analytics](/news?category=data-analytics) ## More in Financial & Investor [View all →](/news?category=financial-intelligence) [ Financial & Investor ![A smartphone screen displaying a privacy-focused dating app interface held over a wooden table.](https://images.pexels.com/photos/267392/pexels-photo-267392.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Pure's Gender Balance Claim: A Mirage or Market Shift? Pure reports 67% year-on-year subscription growth and claims a roughly equal gender split—a significant anomaly in a mar… Friday 15th August · 1 min read Read → ](/news/pure-app-pleasure-is-power-campaign)[ Financial & Investor ![A smartphone displaying a sex-positive mobile dating app profile matching interface on a table.](https://images.pexels.com/photos/20716650/pexels-photo-20716650.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### BeeDee's iOS Breakthrough: A Game Changer for Sex-Positive Apps? BeeDee has acquired UK-based Meet Kinksters, marking Meet Kinksters' exit just three years after its 2022 launch The com… Wednesday 7th May · 1 min read Read → ](/news/beedee-acquires-meet-kinksters-dating)[ Financial & Investor ![A smartphone displaying a dating app interface placed beside grant funding trophy icons.](https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Bindr's $135K Prize Wins: A Signal of Venture Capital's Identity Problem Bindr has raised $135,000 through two startup competitions in under a year, with $75,000 from Pittsburgh's UpPrize Socia… Friday 1st November · 1 min read Read → ](/news/bindr-secures-75000-upprize-social-innovation)[ Financial & Investor ![A smartphone displaying a microtransaction dating application interface next to financial analytics charts on a laptop.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Hearts' CEO Search: A Signal of Struggle in Pay-Per-Match Model Hearts launched in November 2023 without a permanent CEO and is only now advertising for one, offering equity-only compe… Tuesday 25th June · 1 min read Read → ](/news/first-ever-pay-per-match-dating-app) ![](https://images.pexels.com/photos/267392/pexels-photo-267392.jpeg) Up next: [Pure's Gender Balance Claim: A Mirage or Market Shift?](/news/pure-app-pleasure-is-power-campaign) [](/news/pure-app-pleasure-is-power-campaign) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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