--- title: "QuackQuack Survey: Performative Romance Declines" description: "QuackQuack's survey reveals 68% of Indian daters prefer private relationships, challenging dating apps' engagement strategies." lang: en-GB json-ld: | [ [ { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "QuackQuack's Survey Signals a Shift: Are Performative Romances Losing Ground?", "description": "QuackQuack's survey reveals 68% of Indian daters prefer private relationships, challenging dating apps' engagement strategies.", "abstract": "QuackQuack's survey reveals 68% of Indian daters prefer private relationships, challenging dating apps' engagement strategies.", "image": [ "https://images.pexels.com/photos/30488205/pexels-photo-30488205.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2026-04-21T00:00:00+00:00", "dateModified": "2026-07-31T12:35:12.041734+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1080, "articleSection": "Data & Analytics", "keywords": [ "Dating Apps", "Monetisation" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/gen-z-millennials-shift-dating-trends" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "QuackQuack surveyed 8,786 metropolitan Indian dating app users aged 22 to 35 between late 2024 and early 2025 regarding relationship privacy and social media habits.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "QuackQuack surveyed 8,786 metropolitan Indian dating app users aged 22 to 35 between late 2024 and early 2025 regarding relationship privacy and social media habits." }, { "@type": "ListItem", "position": 2, "name": "QuackQuack's survey revealed that 68% of respondents prefer keeping relationships off social media entirely, whilst 63% avoid partners broadcasting love lives online." }, { "@type": "ListItem", "position": 3, "name": "Arranged marriages account for roughly 75% of unions in India, where dating app penetration remains below 12% across tier-two and tier-three cities." }, { "@type": "ListItem", "position": 4, "name": "QuackQuack reported that 35% of female users feel more comfortable matching with pet lovers, following the November 2024 launch of its pet preference filter." } ] }, "backstory": "Dating app operators relying on social sharing features and public visibility monetisation tools like boosts may need to redesign products as users reject performative romance. 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[Home](/) 3. [News](/news) 5. [Data & Analytics](/news) 7. QuackQuack's Survey Signals a Shift: Are Performative Romances Losing Ground? ![A young person in India using a smartphone dating app to scroll through profiles.](https://images.pexels.com/photos/30488205/pexels-photo-30488205.jpeg?auto=compress&cs=tinysrgb&w=1200&h=220&fit=crop&fm=webp&q=50&dpr=1) A young person in India using a smartphone dating app to scroll through profiles. [Data & Analytics](/news?category=data-analytics) # QuackQuack's Survey Signals a Shift: Are Performative Romances Losing Ground? By [DII Data Team](/author/data-analytics)· April 21, 2026· 5 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgen-z-millennials-shift-dating-trends&text=QuackQuack's%20Survey%20Signals%20a%20Shift%3A%20Are%20Performative%20Romances%20Losing%20Ground%3F)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgen-z-millennials-shift-dating-trends)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fgen-z-millennials-shift-dating-trends) Reviewed and updated: July 31, 2026 A A ## Key Points - • QuackQuack surveyed 8,786 metropolitan Indian dating app users aged 22 to 35 between late 2024 and early 2025 regarding relationship privacy and social media habits. - • QuackQuack's survey revealed that 68% of respondents prefer keeping relationships off social media entirely, whilst 63% avoid partners broadcasting love lives online. - • Arranged marriages account for roughly 75% of unions in India, where dating app penetration remains below 12% across tier-two and tier-three cities. - • QuackQuack reported that 35% of female users feel more comfortable matching with pet lovers, following the November 2024 launch of its pet preference filter. Dating apps in India are documenting something their Western counterparts have mostly intuited: the Instagram-worthy relationship may be losing its appeal. A survey by [QuackQuack](/companies/quackquack), one of India's largest vernacular dating platforms, suggests metropolitan daters are consciously retreating from public declarations of romance in favour of what the company terms 'private emotional sincerity'. Whether that represents genuine cultural evolution or simply fatigue with performative intimacy is the more interesting question—and the one with implications far beyond Delhi and Mumbai. The findings are stark. According to QuackQuack's data, 68% of respondents said they prefer keeping relationships off social media entirely. More telling still: 72% reported favouring emotional connection over grand gestures, and 63% said they actively avoid partners who broadcast their love lives online. For an industry that has spent the better part of a decade monetising conspicuous romance—think [Bumble](/news/most-eu-users-distrust-us-cn)'s brand positioning around confident, public declarations, or Tinder's entire influencer strategy—this is worth watching. ![Couple using mobile phones for dating apps](https://images.pexels.com/photos/5177193/pexels-photo-5177193.jpeg) Couple using mobile phones for dating apps The DII Take > If the shift QuackQuack is documenting reflects genuine behaviour change rather than survey posturing, it represents a direct challenge to the engagement strategies most dating platforms have optimised for. This isn't just about privacy settings. Apps have long assumed users want to share, broadcast, and perform their romantic lives—first to attract matches, then to validate their relationships. A generation that actively rejects that model will require different product features, different monetisation hooks, and different brand messaging. The platforms that recognise this earliest will have a structural advantage. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. ## The data—and its limitations QuackQuack surveyed users aged 22 to 35 across metropolitan India between late 2024 and early 2025. The sample is urban, English- or vernacular-literate, and already self-selected for app usage—a demographic slice that represents perhaps 15–20% of India's total marriage-age population. Arranged marriages still account for roughly 75% of Indian unions, according to the most recent National Family Health Survey, and dating app penetration in tier-2 and tier-3 cities remains below 12%. The findings also come directly from QuackQuack's proprietary research, which means they should be read as suggestive rather than definitive. The company has commercial incentives to position itself as the platform for 'authentic' connections, particularly as it competes with Western-owned apps like [Tinder](/news/tinder-zoom-integrate-world-id) and Bumble, both of which skew more aspirational and image-forward in their Indian marketing. Still, the directionality aligns with patterns operators are seeing elsewhere. [Match Group](/news/modern-dating-app-swiping-insecurity) (MTCH) disclosed in its Q3 2024 earnings that Hinge's 'designed to be deleted' positioning drove 20% year-on-year growth in paying subscribers, whilst Tinder's brand refresh away from hookup culture toward 'meaningful connections' suggests the company's own research is pointing the same way. Bumble (BMBL) has similarly pivoted its messaging in recent quarters, de-emphasising the 'bold first move' framing in favour of safety and intentionality. ![Person browsing dating app on smartphone](https://images.pexels.com/photos/8972558/pexels-photo-8972558.jpeg) Person browsing dating app on smartphone ## Petfishing and other self-reported virtues One of the more curious findings in QuackQuack's survey concerns pets. The platform claims 35% of female users feel 'more comfortable' matching with pet lovers, and that conversations with pet owners last 24% longer on average. This conveniently aligns with QuackQuack's recent product rollout of a 'pet preference' filter, launched in November 2024. Whether the data reflects genuine user sentiment or a post-hoc justification for a feature the company had already decided to build is unclear. What is clear is that dating platforms are increasingly mining behavioural proxies for emotional availability. Pets, plant ownership, Spotify playlists, even the presence of group photos versus solo shots—all are being tested as signals of relationship readiness. The risk is that these proxies become performance opportunities themselves, replacing one form of curated identity with another. If users are truly retreating from performative romance, they're not doing it by accident. They're doing it because they've learned that every signal can be gamed. > What people say they value and what they swipe on are famously divergent datasets. The survey also found that 52% of users believe 'emotional maturity' is now more valued than financial stability when selecting a partner, which will prompt justified scepticism among anyone familiar with stated-preference research. QuackQuack offers no behavioural data to corroborate the claim, which means it remains precisely that—a claim. ## What changes if this holds If the preference for private relationships is real and sustained, the product implications are significant. Features designed to encourage sharing—[Instagram](/products/instagram) integration, story-like updates, prompts that invite public responses—may become friction points rather than engagement drivers. Monetisation strategies built around visibility, such as boosts and super-likes, may need recalibration for users who equate visibility with vulnerability. More fundamentally, platforms may need to rethink how they signal success. The entire dating app category has long relied on couples who met on the platform becoming informal ambassadors, sharing their meet-cute stories on social media and generating earned attention. A cohort that refuses to broadcast their relationships doesn't provide that flywheel. Apps will need other proof points—perhaps qualitative testimonials, perhaps longitudinal data on relationship satisfaction—to demonstrate efficacy. ![Close-up of dating app interface on mobile device](https://images.pexels.com/photos/8790859/pexels-photo-8790859.jpeg) Close-up of dating app interface on mobile device India's market is particularly instructive here because its dating app adoption curve is roughly five years behind Western markets, but its social media saturation is concurrent. Indian users are experiencing Instagramification and dating app onboarding simultaneously, which may be accelerating the backlash against performative romance that Western users took a decade to develop. Operators should be asking whether their platforms are built for users who want to be seen or users who want to be [known](/news/known-raises-voice-ai-dating-offline). Those are increasingly divergent design briefs. The answer will determine which features get prioritised, which brand narratives get funding, and which apps will still be growing when the current generation of daters starts looking for something more lasting than a good story. ## Key Takeaways - • Dating app operators relying on social sharing features and public visibility monetisation tools like boosts may need to redesign products as users reject performative romance. - • Platforms like QuackQuack, Tinder, and Bumble must develop alternative efficacy proof points beyond viral couple stories if users increasingly keep relationships private. - • Accelerated anti-performativity trends in India suggest global dating app developers should prioritise features supporting private intimacy over public broadcast tools. ## Frequently Asked Questions ### What percentage of Indian daters prefer keeping relationships off social media? ### How prevalent are arranged marriages in India compared to dating apps? ### What did QuackQuack find regarding pet lovers on dating apps? Cite this article [Dating Apps](/tag/dating-apps)[Monetisation](/tag/monetisation) D [DII Data Team](/author/data-analytics) Data & Analytics Desk The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry. [More articles by DII Data Team](/author/data-analytics) ### In this article - [The data—and its limitations](#section-1-the-data-and-its-limitations) - [Petfishing and other self-reported virtues](#section-2-petfishing-and-other-self-reported-virtues) - [What changes if this holds](#section-3-what-changes-if-this-holds) ### Mentioned in This Article Companies [![Known logo](https://img.logo.dev/name/Known?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Known Dating Platform ](/companies/known)[![QuackQuack logo](https://img.logo.dev/quackquack.in?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) QuackQuack Dating Platform ](/companies/quackquack)[![Match Group logo](https://img.logo.dev/mtch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Match Group Dating Platform MTCH $31.42 ▼-1.20% ](/companies/match-group)[![Bumble logo](https://img.logo.dev/bumble.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Bumble Dating Platform BMBL $4.87 ▲+3.40% ](/companies/bumble) Products [![Tinder logo](https://img.logo.dev/tinder.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Tinder ](/products/tinder)[![Once logo](https://img.logo.dev/name/Once?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Once ](/products/once)[![Boo logo](https://img.logo.dev/name/Boo?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Boo ](/products/boo)[![Known logo](https://img.logo.dev/name/Known?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Known ](/products/known)[![Hinge logo](https://img.logo.dev/hinge.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Hinge ](/products/hinge)[![Instagram logo](https://img.logo.dev/name/Instagram?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Instagram ](/products/instagram)[![HER logo](https://img.logo.dev/weareher.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)HER ](/products/her-app) ## Trending in Dating Tech 1. 1 [![Corporate executives analyzing financial spreadsheets during a cross-border dating app acquisition meeting.](https://images.pexels.com/photos/14970196/pexels-photo-14970196.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hello-group-15-years-coffee-portfolio) [Hello Group Quietly Adds Coffee Meets Bagel. What's the Real Deal?](/news/hello-group-15-years-coffee-portfolio) 2. 2 [![Two people chatting over coffee on a date arranged through a mobile interface.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/known-raises-voice-ai-dating-offline) [Known's $9.7M Bet: Can Pay-Per-Date Kill the Subscription Model?](/news/known-raises-voice-ai-dating-offline) 3. 3 [![A confident woman in her 40s looking directly ahead with self-assurance.](https://images.pexels.com/photos/6539899/pexels-photo-6539899.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/ashley-madison-women-sexuality-aging-study) [Midlife Women Claim Sexual Agency: A Missed Market for Dating Apps](/news/ashley-madison-women-sexuality-aging-study) 4. 4 [![A smartphone displaying a wellness dating app next to a water bottle and exercise equipment.](https://images.pexels.com/photos/35254593/pexels-photo-35254593.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/ateam-launches-dating-app-wellness) [ATEAM's Wellness Pitch: Scarcity or Strategy?](/news/ateam-launches-dating-app-wellness) 5. 5 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) ### Create a free account Unlimited access — delivered weekly. 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[← Previous Article Tinder's Iris Scan: The Biometric Arms Race in Dating ](/news/tinder-zoom-integrate-world-id)[Technology & AI Lab](/news?category=technology-ai)[Next Article → OkCupid's AI Data Deal: A Lesson in Privacy Oversight ](/news/clarifai-deletes-okcupid-photos-ftc-settlement)[Regulatory Monitor](/news?category=regulatory-monitor) ## More in Data & Analytics [View all →](/news?category=data-analytics) [ Data & Analytics ![A mobile phone interface displaying a dating profile featuring personality archetype filters.](https://images.pexels.com/photos/12042258/pexels-photo-12042258.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution 60% of 10,384 QuackQuack users now use personality labels like "Golden Retriever Energy" and "Black Cat Energy" as match… Wednesday 10th June · 1 min read Read → ](/news/personality-archetypes-dating-tool-resurgence)[ Data & Analytics ![A young couple chatting on smartphones, representing modern mobile dating app communication and fluid connection trends.](https://images.pexels.com/photos/32944990/pexels-photo-32944990.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's 'Fluid' Dating Data: Insight or India-Specific Anomaly? QuackQuack surveyed 11,957 Indian users aged 20 to 27 across metro and Tier 2 cities 47% of respondents described modern… Wednesday 29th April · 1 min read Read → ](/news/gen-z-daters-embrace-fluid-approaches)[ Data & Analytics ![A user swiping through photo profiles on a smartphone dating application interface.](https://images.pexels.com/photos/6833565/pexels-photo-6833565.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### QuackQuack's Survey Exposes Dating Apps' Visual Bias Dilemma 33% of QuackQuack users believe physical appearance plays a crucial role in dating decisions, rising to 37% among 18-30 … Tuesday 2nd July · 1 min read Read → ](/news/physical-appearance-pivotal-for-daters)[ Data & Analytics ![A young adult holding a smartphone displaying a mobile dating application profile.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Indian Singles Set Deadlines. Dating Apps Face a Retention Crisis. 37% of 7,583 QuackQuack users now impose "sunset clauses" on dating app use—predetermined time limits of six to twelve m… Wednesday 7th January · 1 min read Read → ](/news/survey-daters-set-time-limits-apps) ![](https://images.pexels.com/photos/12042258/pexels-photo-12042258.jpeg) Up next: [QuackQuack's Personality Archetypes: A Product Signal, Not a Compatibility Revolution](/news/personality-archetypes-dating-tool-resurgence) [](/news/personality-archetypes-dating-tool-resurgence) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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