--- title: "Gen Z's Dating App Exodus: Swipe Culture's Obsolescence" description: "First-month uninstall rates hit 69%. Gen Z's shift to offline dating signals swipe culture's obsolescence. What this means for the industry." lang: en-GB json-ld: | [ [ { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence", "description": "First-month uninstall rates hit 69%. Gen Z's shift to offline dating signals swipe culture's obsolescence. What this means for the industry.", "abstract": "First-month uninstall rates hit 69%. Gen Z's shift to offline dating signals swipe culture's obsolescence. What this means for the industry.", "image": [ "https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=1200&h=630&fit=crop&fm=jpg&q=75&dpr=1" ], "datePublished": "2025-11-25T00:00:00+00:00", "dateModified": "2025-11-25T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1111, "articleSection": "Data & Analytics", "keywords": [ "Funding & Investment", "Marketing & Growth", "User Growth", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "AppsFlyer data indicates first-month uninstall rates for dating applications increased from 65% in 2024 to 69% in 2025.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "AppsFlyer data indicates first-month uninstall rates for dating applications increased from 65% in 2024 to 69% in 2025." }, { "@type": "ListItem", "position": 2, "name": "Research from Perspectus Global shows 91% of 18- to 24-year-olds prefer meeting potential romantic partners offline through friends or social settings." }, { "@type": "ListItem", "position": 3, "name": "Match Group reduced its workforce by 13% as its paying user base dropped 5% year-over-year to 14.1 million in Q4 2024." }, { "@type": "ListItem", "position": 4, "name": "Bumble has seen its share price decline by approximately 85% since reaching its initial public offering peak in February 2021." } ] }, "backstory": "Dating app operators must decide whether to pivot towards facilitating offline meetings or concentrate on monetising older, higher-paying user demographics. Compliance costs under the UK Online Safety Act and EU Digital Services Act will likely force industry consolidation as user acquisition funnels weaken. Rebranding traditional swipe mechanisms as relationship-focused tools fails to address fundamental Gen Z objections regarding choice overload and algorithmic matching.", "about": { "@type": "Organization", "name": "Grindr", "url": "https://grindr.com" }, "mentions": [ { "@type": "Organization", "name": "Grindr", "url": "https://grindr.com" }, { "@type": "Organization", "name": "Match Group", "url": "https://mtch.com" }, { "@type": "Organization", "name": "Bumble", "url": "https://bumble.com" } ], "citation": [ { "@type": "WebPage", "name": "this generation appears to want", "url": "https://www.newsweek.com/gen-z-women-delete-dating-apps-within-month-meet-person-1870329", "publisher": { "@type": "Organization", "name": "newsweek.com" } } ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 3, "name": "Data & Analytics", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 4, "name": "Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many paying users did Match Group lose in Q4 2024?", "acceptedAnswer": { "@type": "Answer", "text": "Match Group reported that paying users fell 5% year-over-year to 14.1 million in Q4 2024, down from 14.9 million the previous year." } }, { "@type": "Question", "name": "What percentage of Gen Z prefers meeting partners offline?", "acceptedAnswer": { "@type": "Answer", "text": "Research from Perspectus Global found that 91% of 18- to 24-year-olds prefer meeting potential partners offline rather than using dating apps." } }, { "@type": "Question", "name": "How far has Bumble stock fallen since its IPO?", "acceptedAnswer": { "@type": "Answer", "text": "Bumble's share price has dropped approximately 85% from its peak following its initial public offering in February 2021." } } ] } ], { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "News", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 3, "name": "Data & Analytics", "item": "https://www.datingindustryinsights.com/news" }, { "@type": "ListItem", "position": 4, "name": "Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence" } ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "How many paying users did Match Group lose in Q4 2024?", "acceptedAnswer": { "@type": "Answer", "text": "Match Group reported that paying users fell 5% year-over-year to 14.1 million in Q4 2024, down from 14.9 million the previous year." } }, { "@type": "Question", "name": "What percentage of Gen Z prefers meeting partners offline?", "acceptedAnswer": { "@type": "Answer", "text": "Research from Perspectus Global found that 91% of 18- to 24-year-olds prefer meeting potential partners offline rather than using dating apps." } }, { "@type": "Question", "name": "How far has Bumble stock fallen since its IPO?", "acceptedAnswer": { "@type": "Answer", "text": "Bumble's share price has dropped approximately 85% from its peak following its initial public offering in February 2021." } } ] }, { "@context": "https://schema.org", "@type": "NewsArticle", "headline": "Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence", "description": "First-month uninstall rates hit 69%. Gen Z's shift to offline dating signals swipe culture's obsolescence. What this means for the industry.", "abstract": "First-month uninstall rates hit 69%. Gen Z's shift to offline dating signals swipe culture's obsolescence. What this means for the industry.", "image": [ "https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg" ], "datePublished": "2025-11-25T00:00:00+00:00", "dateModified": "2025-11-25T00:00:00+00:00", "inLanguage": "en-GB", "isAccessibleForFree": true, "wordCount": 1109, "articleSection": "Data & Analytics", "keywords": [ "Funding & Investment", "Marketing & Growth", "User Growth", "Regulation & Policy" ], "author": { "@type": "Person", "name": "DII Data Team", "url": "https://www.datingindustryinsights.com/author/data-analytics", "jobTitle": "Data & Analytics Desk", "description": "The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry.", "knowsAbout": [ "Online dating industry", "Dating app business models", "Match Group", "Dating industry regulation" ], "sameAs": [], "worksFor": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" } }, "publisher": { "@type": "Organization", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/", "logo": { "@type": "ImageObject", "url": "https://www.datingindustryinsights.com/images/am-rebrand-logo.jpg" }, "parentOrganization": { "@type": "Organization", "name": "High Intent Media Inc", "url": "https://www.highintentmediagroup.com" } }, "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month" }, "isPartOf": { "@type": "WebSite", "name": "Dating Industry Insights", "url": "https://www.datingindustryinsights.com/" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "article h1", "article .article-body > p:first-of-type" ] }, "alternativeHeadline": "AppsFlyer data indicates first-month uninstall rates for dating applications increased from 65% in 2024 to 69% in 2025.", "mainEntity": { "@type": "ItemList", "name": "Key points", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "AppsFlyer data indicates first-month uninstall rates for dating applications increased from 65% in 2024 to 69% in 2025." }, { "@type": "ListItem", "position": 2, "name": "Research from Perspectus Global shows 91% of 18- to 24-year-olds prefer meeting potential romantic partners offline through friends or social settings." }, { "@type": "ListItem", "position": 3, "name": "Match Group reduced its workforce by 13% as its paying user base dropped 5% year-over-year to 14.1 million in Q4 2024." }, { "@type": "ListItem", "position": 4, "name": "Bumble has seen its share price decline by approximately 85% since reaching its initial public offering peak in February 2021." } ] }, "backstory": "Dating app operators must decide whether to pivot towards facilitating offline meetings or concentrate on monetising older, higher-paying user demographics. Compliance costs under the UK Online Safety Act and EU Digital Services Act will likely force industry consolidation as user acquisition funnels weaken. Rebranding traditional swipe mechanisms as relationship-focused tools fails to address fundamental Gen Z objections regarding choice overload and algorithmic matching.", "about": { "@type": "Organization", "name": "Grindr", "url": "https://grindr.com" }, "mentions": [ { "@type": "Organization", "name": "Grindr", "url": "https://grindr.com" }, { "@type": "Organization", "name": "Match Group", "url": "https://mtch.com" }, { "@type": "Organization", "name": "Bumble", "url": "https://bumble.com" } ], "citation": [ { "@type": "WebPage", "name": "this generation appears to want", "url": "https://www.newsweek.com/gen-z-women-delete-dating-apps-within-month-meet-person-1870329", "publisher": { "@type": "Organization", "name": "newsweek.com" } } ], "hasPart": [ { "@type": "WebPageElement", "name": "The paradox problem apps can't algorithm away", "url": "https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month#section-1-the-paradox-problem-apps-can-t-algorithm-away" }, { "@type": "WebPageElement", "name": "Pandemic gains have fully reversed", "url": "https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month#section-2-pandemic-gains-have-fully-reversed" }, { "@type": "WebPageElement", "name": "What comes next", "url": "https://www.datingindustryinsights.com/news/dating-apps-uninstalled-within-one-month#section-3-what-comes-next" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month&text=Gen%20Z's%20Dating%20App%20Exodus%3A%20A%20Verdict%20on%20Swipe%20Culture's%20Obsolescence)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month) 1. [Home](/) 3. [News](/news) 5. [Data & Analytics](/news) 7. Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence ![Young Gen Z adults gathering and socialising in person at a vibrant outdoor venue.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=1200&h=220&fit=crop&fm=webp&q=50&dpr=1) Young Gen Z adults gathering and socialising in person at a vibrant outdoor venue. [Data & Analytics](/news?category=data-analytics) # Gen Z's Dating App Exodus: A Verdict on Swipe Culture's Obsolescence By [DII Data Team](/author/data-analytics)· November 25, 2025· 6 min read [](https://x.com/intent/post?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month&text=Gen%20Z's%20Dating%20App%20Exodus%3A%20A%20Verdict%20on%20Swipe%20Culture's%20Obsolescence)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.datingindustryinsights.com%2Fnews%2Fdating-apps-uninstalled-within-one-month) A A ## Key Points - • AppsFlyer data indicates first-month uninstall rates for dating applications increased from 65% in 2024 to 69% in 2025. - • Research from Perspectus Global shows 91% of 18- to 24-year-olds prefer meeting potential romantic partners offline through friends or social settings. - • Match Group reduced its workforce by 13% as its paying user base dropped 5% year-over-year to 14.1 million in Q4 2024. - • Bumble has seen its share price decline by approximately 85% since reaching its initial public offering peak in February 2021. Gen Z's exodus from dating apps isn't just about romance fatigue — it's a generational verdict on the entire category. According to data from AppsFlyer, first-month uninstall rates for dating applications jumped from 65% to 69% between 2024 and 2025, whilst research from Perspectus Global shows that 91% of 18- to 24-year-olds now prefer meeting potential partners offline. The shift comes as Match Group disclosed a 13% workforce reduction and reported paying users fell 5% year-over-year to 14.1 million in Q4 2024. The timing tells its own story. Dating apps positioned themselves as solutions to the constraints of offline life, but Gen Z is actively reversing that calculus. These aren't users bouncing between competitors — they're leaving the category entirely. The DII Take > This is the dating industry's Spotify Wrapped moment: the product that was supposed to fix dating has become the problem Gen Z wants to solve. The uninstall spike isn't a retention challenge operators can product-manage their way out of. It's a generational verdict that the core value proposition — abundant choice via endless profiles — creates worse outcomes than the 'inefficiency' it replaced. If the cohort apps were built to capture permanently prefers pubs to profiles, the £3 billion market for swipe-based dating isn't facing a cyclical downturn. ### Create a free account Unlock unlimited access and get the weekly briefing delivered to your inbox. Register free No spam. No password. We'll send a one-time link to confirm your email. ![Person using dating app on smartphone](https://images.pexels.com/photos/6833569/pexels-photo-6833569.jpeg) Person using dating app on smartphone What makes the numbers particularly stark is their context. First-month uninstall rates were already sitting at 65% in 2024, meaning two-thirds of new downloads never made it past thirty days. The jump to 69% represents not just a trend but an acceleration. For operators, this is the retention funnel collapsing at the point of first contact. Bumble and Match's various properties have spent years optimising onboarding flows, testing prompts, refining match algorithms. None of it is stemming the bleed. The Perspectus Global research — which surveyed 2,000 UK adults weighted to national representation — found that 91% of Gen Z respondents prefer in-person introductions through friends, activities, or social settings. According to the same study, 90% believe meeting offline leads to more authentic connections. That's not a marginal preference. It's a consensus rejection of the premise that algorithmically surfaced strangers produce better romantic outcomes than analogue social graphs. ## The paradox problem apps can't algorithm away Dating platforms built their businesses on solving the paradox of offline dating: limited access to potential partners. The solution was to create infinite access. [Tinder](/news/tinder-names-vccp-uk-social-agency) alone reported 75 billion matches since launch. But infinite access has produced its own paradox, one the industry still hasn't resolved. Psychologist Barry Schwartz's work on choice overload shows that excessive options lead to decision paralysis and reduced satisfaction with eventual choices. Dating apps accidentally built the perfect laboratory for this phenomenon. Members swipe through hundreds of profiles, each one simultaneously a potential match and a reason to keep searching for someone marginally better. > The result is chronic dissatisfaction and a transactional mindset that treats people as browsable inventory. ![Young people socialising in person at social gathering](https://images.pexels.com/photos/6833565/pexels-photo-6833565.jpeg) Young people socialising in person at social gathering Gen Z's return to offline meeting methods suggests a generation that watched Millennials burn out on [swipe fatigue](/glossary/swipe-fatigue) and decided to skip the experiment entirely. Clinical psychologist Dr Wendy Walsh told media outlets that Gen Z is 'terrified of dating in person' after pandemic isolation, but the data suggests precisely the opposite. If 91% prefer offline meetings, the terror isn't about face-to-face interaction. Match Group's Q4 results show the commercial impact is already materialising. The company cut 13% of staff whilst paying users dropped to 14.1 million, down from 14.9 million a year earlier. Revenue per payer increased slightly, suggesting the remaining user base skews older and more willing to pay, but that's a dangerous dependency. If Gen Z permanently opts out, the industry loses both its growth cohort and the network effects that make platforms valuable to older users. ## Pandemic gains have fully reversed The 2020-2021 surge in dating app adoption, driven by lockdowns and social restrictions, has now completely unwound. Match Group's paying user count is below pre-pandemic levels. Bumble's share price has fallen roughly 85% from its February 2021 IPO peak. [Grindr](/news/Malaysia-blocks-grindr-blued-websites) remains an outlier with growing revenue, but its user base is structurally different — LGBTQ+ singles face genuine offline discovery constraints that apps meaningfully solve. For heterosexual dating platforms targeting Gen Z, the value proposition has inverted. Apps that promised efficiency now represent a tax on time and attention. Platforms that offered abundance now trigger choice paralysis. Products designed to expand options are seen as narrowing authentic connection. ![Friends meeting and connecting at outdoor venue](https://images.pexels.com/photos/7341892/pexels-photo-7341892.jpeg) Friends meeting and connecting at outdoor venue Operators are noticing. Bumble recently announced a complete product overhaul, acknowledging that its original 'women make the first move' proposition no longer resonates. Match Group has quietly de-emphasised Tinder in investor presentations whilst pushing [Hinge](/news/former-hinge-execs-raise-rodeo) as the 'designed to be deleted' alternative. But rebranding the same fundamental experience — profile browsing, algorithmic matching, text-based vetting — as relationship-focused rather than hookup-oriented doesn't address Gen Z's core objection. The regulatory environment isn't helping. The UK Online Safety Act and the EU Digital Services Act both impose new compliance costs on platforms, particularly around [age verification](/glossary/age-verification) and content moderation. Dating apps already operate on thin unit economics for free users. Adding regulatory overhead whilst the core user acquisition funnel deteriorates makes the path to profitability narrower for everyone except the largest operators. ## What comes next If Gen Z's preferences hold, the dating industry faces two possible futures. The first is consolidation and contraction, with platforms optimising for older, higher-paying cohorts whilst accepting they'll never recapture growth. The second is genuine product reinvention — apps that facilitate offline meeting rather than replacing it, or platforms that rebuild social graph discovery in digital form. The harder question is whether any digital product can solve a problem Gen Z has decided doesn't need solving. Meeting people through friends and activities isn't a market failure that needs disrupting. It's precisely what [this generation appears to want](https://www.newsweek.com/gen-z-women-delete-dating-apps-within-month-meet-person-1870329). ## Key Takeaways - • Dating app operators must decide whether to pivot towards facilitating offline meetings or concentrate on monetising older, higher-paying user demographics. - • Compliance costs under the UK Online Safety Act and EU Digital Services Act will likely force industry consolidation as user acquisition funnels weaken. - • Rebranding traditional swipe mechanisms as relationship-focused tools fails to address fundamental Gen Z objections regarding choice overload and algorithmic matching. ## Frequently Asked Questions ### How many paying users did Match Group lose in Q4 2024? ### What percentage of Gen Z prefers meeting partners offline? ### How far has Bumble stock fallen since its IPO? Cite this article [Funding & Investment](/tag/funding-investment)[Marketing & Growth](/tag/marketing-growth)[User Growth](/tag/user-growth)[Regulation & Policy](/tag/regulation-policy) D [DII Data Team](/author/data-analytics) Data & Analytics Desk The DII Data Team maintains the publication's trackers, market data and analytical reference hubs for the online dating industry. [More articles by DII Data Team](/author/data-analytics) ### In this article - [The paradox problem apps can't algorithm away](#section-1-the-paradox-problem-apps-can-t-algorithm-away) - [Pandemic gains have fully reversed](#section-2-pandemic-gains-have-fully-reversed) - [What comes next](#section-3-what-comes-next) ### Mentioned in This Article Companies [![Grindr logo](https://img.logo.dev/grindr.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Grindr Dating Platform GRND $10.72 ▼-0.80% ](/companies/grindr)[![Match Group logo](https://img.logo.dev/mtch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Match Group Dating Platform MTCH $31.42 ▼-1.20% ](/companies/match-group)[![Bumble logo](https://img.logo.dev/bumble.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram) Bumble Dating Platform BMBL $4.87 ▲+3.40% ](/companies/bumble) Products [![Tinder logo](https://img.logo.dev/tinder.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Tinder ](/products/tinder)[![Hinge logo](https://img.logo.dev/hinge.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Hinge ](/products/hinge)[![Grindr logo](https://img.logo.dev/grindr.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=64&format=png&fallback=monogram)Grindr ](/products/grindr-app) ## Trending in Dating Tech 1. 1 [![Corporate executives analyzing financial spreadsheets during a cross-border dating app acquisition meeting.](https://images.pexels.com/photos/14970196/pexels-photo-14970196.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hello-group-15-years-coffee-portfolio) [Hello Group Quietly Adds Coffee Meets Bagel. What's the Real Deal?](/news/hello-group-15-years-coffee-portfolio) 2. 2 [![Two people chatting over coffee on a date arranged through a mobile interface.](https://images.pexels.com/photos/7339183/pexels-photo-7339183.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/known-raises-voice-ai-dating-offline) [Known's $9.7M Bet: Can Pay-Per-Date Kill the Subscription Model?](/news/known-raises-voice-ai-dating-offline) 3. 3 [![A confident woman in her 40s looking directly ahead with self-assurance.](https://images.pexels.com/photos/6539899/pexels-photo-6539899.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/ashley-madison-women-sexuality-aging-study) [Midlife Women Claim Sexual Agency: A Missed Market for Dating Apps](/news/ashley-madison-women-sexuality-aging-study) 4. 4 [![A smartphone displaying a wellness dating app next to a water bottle and exercise equipment.](https://images.pexels.com/photos/35254593/pexels-photo-35254593.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/ateam-launches-dating-app-wellness) [ATEAM's Wellness Pitch: Scarcity or Strategy?](/news/ateam-launches-dating-app-wellness) 5. 5 [![A smartphone screen displaying a Hinge dating profile with a beating heart status badge next to the user name.](https://images.pexels.com/photos/36765306/pexels-photo-36765306.jpeg?auto=compress&cs=tinysrgb&w=96&h=96&fit=crop&fm=webp&q=50&dpr=1)](/news/hinge-signals-feature-highlights-user-engagement) [Hinge's 'Signals' Badge: Engagement Fix or Just a Retention Play?](/news/hinge-signals-feature-highlights-user-engagement) ### Create a free account Unlimited access — delivered weekly. Register free No spam. No password. We'll send a one-time link to confirm your email. ## Comments Join the discussion Industry professionals share insights, challenge assumptions, and connect with peers. Sign in to add your voice. Sign in with Google or use email Your comment is reviewed before publishing. No spam, no self-promotion. [← Previous Article Hinge's 'Question Deficit' Exposes Gen Z's Dating Paradox ](/news/hinge-report-gen-z-question-deficit)[Data & Analytics](/news?category=data-analytics)[Next Article → Blazr's Cannabis Bet: Can Sergeev Solve Vertical Dating's Liquidity Trap? ](/news/420-dating-app-blazr-growth-executive)[Community & Directory](/news?category=community) ## More in Data & Analytics [View all →](/news?category=data-analytics) [ Data & Analytics ![A smartphone displaying a dating app interface held by a user.](https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### HUD's 18M Users: A Market Failure in Casual Dating HUD has reached 18 million users across 166 countries, nearly a decade after launching as an explicitly casual dating ap… Monday 10th March · 1 min read Read → ](/news/hud-app-surpasses-18-million-users)[ Data & Analytics ![A mobile phone screen displaying a dating app interface next to a Pride flag celebrating LGBTQIA+ legal equality.](https://images.pexels.com/photos/7341892/pexels-photo-7341892.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Tinder's 30% LGBTQIA+ Match Rate: A Wake-Up Call for Product Teams Thailand became the first Southeast Asian nation to legalise same-sex marriage on 23rd January 2025 LGBTQIA+ matches now… Thursday 23rd January · 1 min read Read → ](/news/tinder-thailand-marriage-equality-lgbtqia-support)[ Financial & Investor ![A smartphone displaying a mobile dating application interface placed beside financial charts on a screen.](https://images.pexels.com/photos/19326545/pexels-photo-19326545.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Bumble's 95% Valuation Plunge: A Cautionary Tale for Dating IPOs Bumble's market capitalisation has collapsed to $388M, down 95% from its $7B February 2021 IPO valuation Paying users dr… Friday 26th June · 1 min read Read → ](/news/bumble-allegedly-exploring-potential-sale)[ Financial & Investor ![A smartphone showing social media and dating subscription options on an illuminated display screen.](https://images.pexels.com/photos/31148083/pexels-photo-31148083.jpeg?auto=compress&cs=tinysrgb&w=600&h=340&fit=crop&fm=webp&q=50&dpr=1) ### Snapchat Has More Paying Subscribers Than Tinder. Read That Again. Snapchat+ has reached 25 million paying subscribers, driving Snap Inc.'s direct revenue to a $1 billion annual run rate … Thursday 19th February · 1 min read Read → ](/news/snapchat-surpasses-25m-plus-subs) ![](https://images.pexels.com/photos/11216260/pexels-photo-11216260.jpeg) Up next: [HUD's 18M Users: A Market Failure in Casual Dating](/news/hud-app-surpasses-18-million-users) [](/news/hud-app-surpasses-18-million-users) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. Part of [High Intent Media Inc](https://www.highintentmediagroup.com) [in](https://www.linkedin.com/company/dating-industry-insights)[](/rss.xml) ### Explore - [News](/news) - [Companies](/companies) - [People](/people) - [Products](/directory) ### Explore - [Resources](/resources) - [Data & Intelligence](/data) - [Regulation](/regulation) - [Glossary](/glossary) ### Contact - [About](/about) - [Editorial Standards](/about/editorial-standards) - [Corrections](/about/corrections) - [Ownership & Funding](/about/ownership-funding) - [Editorial Contact](/contact?subject=Editorial+Inquiry) - [Advertising & Partnerships](/contact?subject=Advertising+%26+Sponsorship) - [Press](/press) - [Submit a Listing](/contact?subject=Directory+Listing+Request) - [Sitemap](/sitemap.xml) © 2026 Dating Industry Insights. All rights reserved. 500 Paterson Plank Rd STE 31016, Union City, New Jersey, 07087, USA [Contact Us](/contact) · [Privacy Policy](/privacy) · [Terms of Use](/terms) · [Cookie Policy](/cookie-policy)