---
title: "What is Subscriber Churn? — Glossary"
url: https://www.datingindustryinsights.com/glossary/subscriber-churn
description: "Subscriber Churn measures the rate at which paying users cancel their subscriptions over a given period. High churn erodes recurring revenue and increas…"
lang: en-GB
---

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# Subscriber Churn

## Definition

Subscriber Churn measures the rate at which paying users cancel their subscriptions over a given period. High churn erodes recurring revenue and increases customer acquisition costs for dating platforms. Reducing churn through feature development and retention campaigns is a top priority for operators.

## Related Terms

ARPU: https://www.datingindustryinsights.com/glossary/arpu
Payer Conversion Rate: https://www.datingindustryinsights.com/glossary/payer-conversion-rate
Match Rate: https://www.datingindustryinsights.com/glossary/match-rate

← Back to Glossary: https://www.datingindustryinsights.com/glossary

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