---
title: "What is Payer Conversion Rate? — Glossary"
url: https://www.datingindustryinsights.com/glossary/payer-conversion-rate
description: "Payer Conversion Rate is the percentage of free users who upgrade to a paid subscription or make an in-app purchase. It is a critical monetisation metri…"
lang: en-GB
---

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# Payer Conversion Rate

## Definition

Payer Conversion Rate is the percentage of free users who upgrade to a paid subscription or make an in-app purchase. It is a critical monetisation metric that directly impacts revenue per user. Industry benchmarks for dating apps typically range from 5% to 15%.

## Related Terms

ARPU: https://www.datingindustryinsights.com/glossary/arpu
Freemium Model: https://www.datingindustryinsights.com/glossary/freemium-model
Paywall: https://www.datingindustryinsights.com/glossary/paywall

← Back to Glossary: https://www.datingindustryinsights.com/glossary

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