---
title: "What is MAU? — Glossary | Dating Industry Insights"
url: https://www.datingindustryinsights.com/glossary/mau
description: "Monthly Active Users (MAU) counts the unique users who open or interact with a dating platform at least once during a 30-day window. MAU is a headline m…"
lang: en-GB
---

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# MAU

## Definition

Monthly Active Users (MAU) counts the unique users who open or interact with a dating platform at least once during a 30-day window. MAU is a headline metric in earnings reports and is used by analysts to benchmark growth across competing apps. Combined with DAU, it reveals how frequently users return.

## Related Terms

DAU: https://www.datingindustryinsights.com/glossary/dau
ARPU: https://www.datingindustryinsights.com/glossary/arpu
Payer Conversion Rate: https://www.datingindustryinsights.com/glossary/payer-conversion-rate

← Back to Glossary: https://www.datingindustryinsights.com/glossary

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