---
title: "What is DAU? — Glossary | Dating Industry Insights"
url: https://www.datingindustryinsights.com/glossary/dau
description: "Daily Active Users (DAU) measures the number of unique users who engage with a dating app or platform within a single day. It is one of the most importa…"
lang: en-GB
---

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# DAU

## Definition

Daily Active Users (DAU) measures the number of unique users who engage with a dating app or platform within a single day. It is one of the most important engagement metrics for operators and investors, often compared against MAU to gauge stickiness. A high DAU/MAU ratio typically signals strong product-market fit.

## Related Terms

MAU: https://www.datingindustryinsights.com/glossary/mau
Match Rate: https://www.datingindustryinsights.com/glossary/match-rate
Subscriber Churn: https://www.datingindustryinsights.com/glossary/subscriber-churn

← Back to Glossary: https://www.datingindustryinsights.com/glossary

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