--- title: "WPDating — White-Label Profile | DII" description: "WordPress dating plugin founded 2013 enabling site owners to launch dating websites on WordPress. WordPress ecosystem dating enablement." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "WPDating", "url": "https://www.datingindustryinsights.com/companies/wpdating", "description": "\"\"WPDating (WPDating.com) is an unfunded, bootstrapped SaaS provider founded in 2013 offering white-label dating software and WordPress plugin solutions enabling entrepreneurs to launch customized dating websites and mobile applications through a modular, self-service technology stack combining website hosting, matching algorithms, payment processing, and mobile app templates. The company's core value proposition centers on rapid deployment (website launch in days, mobile apps in 2-4 weeks) and ownership structure permitting operators to retain 100% of subscription and in-app revenue while paying WPDating a small monthly infrastructure and management fee, contrasting with traditional revenue-share models where platform providers extract 30-80% of gross revenue.\n\nWPDating positions itself as the most accessible entry point for non-technical founders launching dating properties through its WordPress plugin architecture, Tinder-like Love Lock mobile app framework, and comprehensive white-label branding allowing operators to customize UI/UX, user fields, matching algorithms, and moderation policies without development expertise. The platform competes directly against established white-label providers including Skadate, White Label Dating, and Dating Pro, differentiated by its WordPress integration (appealing to existing WordPress operators), lower monthly costs versus revenue-share incumbents, and emphasis on full revenue retention for operators accepting higher operational responsibility.\n\nWPDating's bootstrapped status and 2013 founding reflect the platform's positioning as a lean, sustainable alternative to venture-backed competitors, prioritizing profitability and operator economic benefit over aggressive growth and market share consolidation. The company serves geographic and vertical-specific dating operators, affiliate networks, and entrepreneurs seeking maximum economic upside and operational autonomy in exchange for managing customer acquisition and brand development independently. WPDating's 100% revenue retention model combined with low monthly fees appeals to niche operators prioritizing operator profit share over incumbent-standard revenue-split arrangements.\"\"", "foundingDate": "2013", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "USA" }, "sameAs": [] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "WPDating" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Ofcom's Compliance Ultimatum: Dating Platforms Can't Wait for 2027](/news/ofcom-warns-online-safety-measures) | [Surf's Fitness Race Dates: Strategic Innovation or Marketing Stunt?](/news/surf-expands-events-partnership-hyrox-globally) | [Duo's ₩345M Fine: A Warning Shot for Matchmaking's Opaque Promises](/news/matchmaker-duo-fined-over-misleading-ads) | [EliteSingles' Resurrection: Brand Equity vs. Network Effects](/news/elitesingles-relaunches-under-new-ownership) | [Fake Dating Apps Poison User Trust: A Crisis for Startups](/news/fake-dating-app-apk-user-concerns) [Home](/)[Companies](/companies)WPDating ![WPDating logo](https://img.logo.dev/name/WPDating?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # WPDating White-Label Provider ""WPDating (WPDating.com) is an unfunded, bootstrapped SaaS provider founded in 2013 offering white-label dating software and WordPress plugin solutions enabling entrepreneurs to launch customized dating websites and mobile applications through a modular, self-service technology stack combining website hosting, matching algorithms, payment processing, and mobile app templates. The company's core value proposition centers on rapid deployment (website launch in days, mobile apps in 2-4 weeks) and ownership structure permitting operators to retain 100% of subscription and in-app revenue while paying WPDating a small monthly infrastructure and management fee, contrasting with traditional revenue-share models where platform providers extract 30-80% of gross revenue. WPDating positions itself as the most accessible entry point for non-technical founders launching dating properties through its WordPress plugin architecture, Tinder-like Love Lock mobile app framework, and comprehensive white-label branding allowing operators to customize UI/UX, user fields, matching algorithms, and moderation policies without development expertise. The platform competes directly against established white-label providers including Skadate, White Label Dating, and Dating Pro, differentiated by its WordPress integration (appealing to existing WordPress operators), lower monthly costs versus revenue-share incumbents, and emphasis on full revenue retention for operators accepting higher operational responsibility. WPDating's bootstrapped status and 2013 founding reflect the platform's positioning as a lean, sustainable alternative to venture-backed competitors, prioritizing profitability and operator economic benefit over aggressive growth and market share consolidation. The company serves geographic and vertical-specific dating operators, affiliate networks, and entrepreneurs seeking maximum economic upside and operational autonomy in exchange for managing customer acquisition and brand development independently. WPDating's 100% revenue retention model combined with low monthly fees appeals to niche operators prioritizing operator profit share over incumbent-standard revenue-split arrangements."" USA Founded 2013 [![Tom Doyal headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/2a53b6c3-365a-4757-9835-80c590103e41.jpg) Tom Doyal Founder ](/people/tom-doyal) [News Coverage](#coverage) ## WPDating Key People [![Tom Doyal headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/2a53b6c3-365a-4757-9835-80c590103e41.jpg) Tom Doyal Founder ](/people/tom-doyal) ## Latest WPDating News No articles tagged to WPDating yet. ## Companies Similar to WPDating [![Skadate logo](https://img.logo.dev/name/Skadate?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Skadate White-Label ](/companies/skadate) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. Part of [High Intent Media Inc](https://www.highintentmediagroup.com) [in](https://www.linkedin.com/company/dating-industry-insights)[](/rss.xml) ### Explore - [News](/news) - [Companies](/companies) - [People](/people) - [Products](/directory) - [Resources](/resources) - [Data & Intelligence](/data) - [Regulation](/regulation) - [Glossary](/glossary) ### Contact - [About](/about) - [Editorial Standards](/about/editorial-standards) - [Corrections](/about/corrections) - [Ownership & Funding](/about/ownership-funding) - [Editorial Contact](/contact?subject=Editorial+Inquiry) - [Advertising & Partnerships](/contact?subject=Advertising+%26+Sponsorship) - [Press](/press) - [Submit a Listing](/contact?subject=Directory+Listing+Request) - [Sitemap](/sitemap.xml) © 2026 Dating Industry Insights. All rights reserved. 500 Paterson Plank Rd STE 31016, Union City, New Jersey, 07087, USA [Contact Us](/contact) · [Privacy Policy](/privacy) · [Terms of Use](/terms) · [Cookie Policy](/cookie-policy)