--- title: "So Syncd — Dating Platform | DII | Dating Industry Insights" url: https://www.datingindustryinsights.com/companies/so-syncd description: "MBTI personality dating founded 2020 by Alderson sisters shut down May 2024 after funding issues. Personality-based matching innovation. Explore story." lang: en-GB --- Trending Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap: https://www.datingindustryinsights.com/news/club-introductions-affordable-matchmaking-us | Match Group's Upward Pivot: A Bet on Intent Over Identity: https://www.datingindustryinsights.com/news/christian-dating-app-upward-marriage-focus | Dating Apps' Safety Crisis: A Regulatory Reckoning Looms: https://www.datingindustryinsights.com/news/99-percent-women-abuse-dating-platforms | Facebook Dating's Quiet Dominance: A Free Model Disrupts Paid Platforms: https://www.datingindustryinsights.com/news/facebook-dating-gains-ground-dating-apps | Australia's Digital Duty of Care: A Death Knell for Self-Regulation in Dating Apps: https://www.datingindustryinsights.com/news/australia-new-duty-care-dating-apps Image: So Syncd logo (https://img.logo.dev/sosyncd.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # So Syncd dating-platform So Syncd was a personality-type-based dating app utilizing Myers-Briggs Type Indicator (MBTI) compatibility frameworks, founded by sisters Jessica and Louella Alderson and shut down in May 2024 following operational reassessment of sustainability in competitive dating market. The platform's core value proposition matched users based on 16-type MBTI personality compatibility rather than traditional demographic or attraction-based criteria, with the app generating 5,000+ documented relationships during its 3+ year operational period. So Syncd's founding premise reflected belief that personality type alignment—measuring preferences across introversion/extraversion, intuition/sensing, thinking/feeling, judging/perceiving dimensions—predicted romantic compatibility more accurately than superficial matching criteria. The platform differentiated through psychological framework authority, positioning MBTI as legitimate scientific predictor of long-term compatibility while building community content around personality understanding and relationship dynamics. Rather than complete dissolution, So Syncd's founders pivoted toward content and coaching business focused on personality type, dating psychology, and relationship guidance, indicating market belief in personality-focused dating concepts despite app platform failure. The company's shutdown reflects both market saturation in personality-focused dating niche and operational challenges in maintaining user acquisition and retention at scale, while pivot strategy suggests founder conviction around personality-based matching validity. UK Founded 2020 Website (https://www.sosyncd.com/) Jessica Alderson Co-Founder & CEO: https://www.datingindustryinsights.com/people/jessica-alderson News Coverage ## So Syncd Key People ## Latest So Syncd News View all coverage → (https://www.datingindustryinsights.com/news?company=so-syncd) ### ODDA Loses Chair Amid Regulatory Storm: Leadership Void or Strategic Reset? Jessica Alderson resigned as ODDA Chair after just 16 months, with no successor named and no public explanation provided ODDA faces unprecedented regulatory pressure from the UK's Online Safety Act, E… Regulatory Monitor 3 Aug 2026 https://www.datingindustryinsights.com/news/jessica-alderson-steps-down-odda-chair ### So Syncd's Pivot: A Retreat from Personality-Based Dating? So Syncd, a Myers-Briggs-based dating app launched in 2020, shut down in May after facilitating 5,700 relationships over four years The founders have pivoted from matchmaking to relationship education… Community & Directory 17 Jun 2024 https://www.datingindustryinsights.com/news/sisters-launch-so-syncd-personality-tests ### Apple's iOS 18: A Privacy Feature or a Threat to Dating Apps? Apple's iOS 18 introduces a 'Hidden Apps' folder that locks apps behind Face ID and removes all notifications, icons, and search results Push notifications can drive open rates above 40% and increase … Regulatory Monitor 11 Jun 2024 https://www.datingindustryinsights.com/news/new-ios18-feature-hide-dating-apps ## Companies Similar to So Syncd 222 Dating Platform: https://www.datingindustryinsights.com/companies/222 9count Dating Platform: https://www.datingindustryinsights.com/companies/9count Ailo Dating Platform: https://www.datingindustryinsights.com/companies/ailo Aisle Dating Platform: https://www.datingindustryinsights.com/companies/aisle BeeDee Dating Platform: https://www.datingindustryinsights.com/companies/beedee Betterhalf.ai Dating Platform: https://www.datingindustryinsights.com/companies/betterhalfai ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "name": "So Syncd", "url": "https://www.sosyncd.com", "description": "So Syncd was a personality-type-based dating app utilizing Myers-Briggs Type Indicator (MBTI) compatibility frameworks, founded by sisters Jessica and Louella Alderson and shut down in May 2024 following operational reassessment of sustainability in competitive dating market. 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