# Snap

> Source: https://www.datingindustryinsights.com/companies/snap | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-27


**In short:** Snap Inc. is the publicly listed company behind Snapchat, a camera and messaging app. It is based in Santa Monica, California, and led by co-founder Evan Spiegel. Snapchat is not a dating app, but its large young audience and paid subscriptions, which passed 25 million in February 2026, are used by DII as a benchmark for dating app monetisation and teen safety rules.

## Key facts

- Type: Social media and messaging platform (adjacent to dating)
- Headquarters: Santa Monica, United States
- Status: Active, publicly listed (NYSE: SNAP)
- Website: snap.com
- Headquarters: 3000 31st Street, Santa Monica, California, United States (2026) [source](https://stockanalysis.com/stocks/snap/company/)
- Name change: Formerly Snapchat, Inc.; renamed Snap Inc. in September 2016 (2016-09) [source](https://stockanalysis.com/stocks/snap/company/)
- Listing: Listed on the New York Stock Exchange as SNAP; IPO on 2 March 2017 (2017-03-02) [source](https://stockanalysis.com/stocks/snap/company/)
- Chief executive: Evan Spiegel, co-founder, has served as CEO and board member since May 2012 (2026) [source](https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm)
- Chief technology officer: Robert Murphy, co-founder, has served as CTO and board member since May 2012 (2026) [source](https://www.sec.gov/Archives/edgar/data/1564408/000156440826000013/snap-20251231.htm)
- Daily active users: 493 million in Q2 2026, up 5% year over year (2026-06-30) [source](https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000052/snap-20260630.htm)
- Quarterly revenue and net loss: Q2 2026 revenue of $1,599.0 million, up 19%; net loss of $164.0 million (2026-06-30) [source](https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000052/snap-20260630.htm)
- Monthly active users: 956 million global monthly active users in Q1 2026 (2026-03-31) [source](https://www.sec.gov/Archives/edgar/data/0001564408/000156440826000024/snap-20260506xexx991pressr.htm)
- Subscriptions milestone: Direct revenue business reached a $1 billion annualised run rate; Snapchat+ passed 25 million subscribers (2026-02-18) [source](https://techcrunch.com/2026/02/18/snapchat-tops-25m-subscribers-driving-companys-direct-revenue-arr-to-1b/)
- Paid tiers and prices: Snapchat+ at $3.99 a month, Lens+ at $8.99 a month, Snapchat Platinum at $15.99 a month (US pricing as reported) (2026-02-19) [source](https://www.techrepublic.com/article/news-snapchat-subscription-revenue-1b-annual-pace/)
- Creator Subscriptions: Test with a small group of US creators began on 23 February 2026 (2026-02-18) [source](https://finance.yahoo.com/news/snaps-direct-revenue-hits-1-160221174.html)
- DII coverage: DII reported on 19 February 2026 that Snapchat+ had 25 million paying subscribers, compared with Tinder's estimated 10 to 12 million (2026-02-19) [source](https://www.datingindustryinsights.com/news/snapchat-surpasses-25m-plus-subs)

## About

Snap Inc. is a US technology company that owns and operates Snapchat, a camera and messaging app built around short videos, images, Stories and Spotlight. It also makes Spectacles smart glasses. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. It is listed on the New York Stock Exchange under the ticker SNAP and has its headquarters at 3000 31st Street, Santa Monica, California. Evan Spiegel is a co-founder and has been chief executive officer and a board member since May 2012. Co-founder Robert (Bobby) Murphy is chief technology officer and also a board member. In its second quarter 2026 filing, Snap reported 493 million daily active users, revenue of $1,599.0 million and a net loss of $164.0 million. Snap matters to the dating industry mainly as a comparison point rather than a competitor. In February 2026 it said its direct revenue business had reached a $1 billion annualised run rate, with more than 25 million subscribers across paid offerings led by Snapchat+. It has also added Lens+, Snapchat Platinum and a Creator Subscriptions test in the US. Dating Industry Insights has used these figures to compare subscription models with those of Tinder, Bumble and Match Group, and has also covered Snap's Family Center safety tools and its response to age restrictions on teen accounts. Snapchat does not market itself as a dating service.


## Stories about Snap

- [Australia Banned Teens From Social Media. Snap Lost 3 Million Daily Users. Dating Apps Are Next.](https://www.datingindustryinsights.com/news/snapchat-ceo-criticizes-australian-ban) (2026-02-20)
- [Snapchat Has More Paying Subscribers Than Tinder. Read That Again.](https://www.datingindustryinsights.com/news/snapchat-surpasses-25m-plus-subs) (2026-02-19)
- [Snapchat's Creator Subscription Numbers Are a Benchmark Dating Apps Should Study](https://www.datingindustryinsights.com/news/snapchat-launches-creator-subscriptions-us) (2026-02-18)
- [Snapchat's Subscriber Numbers Just Reset the Benchmark for Dating App Monetisation](https://www.datingindustryinsights.com/news/snap-reports-q4-revenue-growth) (2026-02-06)
- [Snap's Parental Oversight: A Blueprint for Dating Apps' Regulatory Future](https://www.datingindustryinsights.com/news/snapchat-family-center-usage-insights-update) (2026-01-23)

## Questions



**What is Snap Inc.?** Snap Inc. is the US company that owns Snapchat, a camera and messaging app. It is listed on the NYSE as SNAP and is based in Santa Monica, California.

**Is Snapchat a dating app?** No. Snapchat is a social messaging and camera app. It matters to the dating industry as a monetisation and safety benchmark, and because many daters use it to keep in touch.

**Who runs Snap?** Co-founder Evan Spiegel has been chief executive officer since May 2012, according to Snap's annual report. Co-founder Bobby Murphy is chief technology officer.

**How many paying subscribers does Snap have?** In February 2026 Snap said its subscriber count had passed 25 million, with Snapchat+ driving a direct revenue business at a $1 billion annualised run rate.

**How many people use Snapchat daily?** Snap reported 493 million daily active users for the second quarter of 2026, up 5% year over year.

**What does Snap do?** Snap Inc. is the publicly listed company behind Snapchat, a camera and messaging app. It is based in Santa Monica, California, and led by co-founder Evan Spiegel.

**Where is Snap based?** Snap is based in Santa Monica, United States.


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Canonical: https://www.datingindustryinsights.com/companies/snap