--- title: "Shaadi.com — Dating Platform | DII" url: https://www.datingindustryinsights.com/companies/shaadicom description: "India's largest matrimony and dating platform established 1996 serving millions seeking serious relationships. Market leader in matrimonial services." lang: en-GB --- Trending Club Introductions' Mid-Market Gamble: Filling America's Matchmaking Gap: https://www.datingindustryinsights.com/news/club-introductions-affordable-matchmaking-us | Match Group's Upward Pivot: A Bet on Intent Over Identity: https://www.datingindustryinsights.com/news/christian-dating-app-upward-marriage-focus | Dating Apps' Safety Crisis: A Regulatory Reckoning Looms: https://www.datingindustryinsights.com/news/99-percent-women-abuse-dating-platforms | Facebook Dating's Quiet Dominance: A Free Model Disrupts Paid Platforms: https://www.datingindustryinsights.com/news/facebook-dating-gains-ground-dating-apps | Australia's Digital Duty of Care: A Death Knell for Self-Regulation in Dating Apps: https://www.datingindustryinsights.com/news/australia-new-duty-care-dating-apps Image: Shaadi.com logo (https://img.logo.dev/shaadi.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Shaadi.com dating-platform Shaadi.com is the world's leading matrimonial platform for South Asian communities, founded in 1997 with the name meaning "wedding" in Hindi, operating globally with 35+ lakh (3.5+ million) verified marriage profiles and 80+ lakh (8 million+) documented success stories. The platform established first-mover advantage in matrimonial online matching for South Asian diasporas, expanding from India into Pakistan, Bangladesh, and globally with offices in Canada, United Arab Emirates, United Kingdom, and United States, demonstrating market dominance achieved by 2008 with 20 million profiles by 2011. Shaadi.com differentiates through community-specific matchmaking across age, religion, caste, location, occupation, and lifestyle preferences, supported by AI algorithms enabling faster and more relevant matches, comprehensive verification infrastructure, and blue-tick verification establishing profile authenticity. The platform's hybrid service model combines digital matching with 100+ Shaadi Centres (retail matchmaking outlets) beginning with Mumbai's 2004 flagship location, providing human matchmaker services for users preferring traditional assistance. Shaadi.com's business model generates revenue through premium subscriptions enabling advanced search, direct communication, and profile highlighting alongside algorithmic matching and recommendations. The company's category definition in South Asian matrimonial space, established user network effects, and cultural positioning establish Shaadi.com as the dominant player in arranged marriage facilitation for Indian, Pakistani, and Bangladeshi communities. India Founded 1996 Website (https://www.shaadi.com/) Anupam Mittal Founder & CEO: https://www.datingindustryinsights.com/people/anupam-mittal News Coverage ## Shaadi.com Key People ## Latest Shaadi.com News View all coverage → (https://www.datingindustryinsights.com/news?company=shaadicom) ### Matrimony.com Doubles Profit: A Lesson in Pricing Power Western Apps Ignore Matrimony.com quarterly net profit jumped 127.5% year-on-year to ₹19.1 crore (£1.4M) in Q1 fiscal 2027 Average transaction value increased 4.2% despite broader economic uncertainty across India Platfo… Financial & Investor 13 Aug 2026 https://www.datingindustryinsights.com/news/matrimony-q1-profit-jumps-127-percent ### Info Edge's E-Commerce Playbook for Aisle: Growth Over Matchmaking Aisle has reached 30 million registered users but only 500,000 monthly active users—a 1.67% conversion rate far below industry norms of 10-15% The platform reports 146% revenue growth over two years, … Financial & Investor 24 Jul 2026 https://www.datingindustryinsights.com/news/aisle-appoints-chandni-gaglani-executive-vp ### Muzz's India Bet: Organic Growth or Vanity Metrics? Muzz has reached 10 million registered users globally, with India emerging as one of its fastest-growing markets despite no formal launch India's 200 million Muslims represent a significant addressabl… Daily News Wire 23 Apr 2026 https://www.datingindustryinsights.com/news/muzz-officially-launches-india-muslim-marriage ### Flutrr's Music Matching Has a Real Product Insight Buried Under the Marketing Flutrr partners with Saregama, one of India's oldest music labels, to launch music-based matchmaking as a paid premium tier India's dating market includes an estimated 25 million singles using dating … Financial & Investor 30 Jan 2026 https://www.datingindustryinsights.com/news/flutrr-saregama-music-matchmaking-partnership ### Shaadi.com Wins Landmark Case: 'Dishonest Diversion' Now a Legal Weapon Bombay High Court issues permanent injunction against getshaadi.com for trademark infringement against Shaadi.com Court recognises 'dishonest diversion of internet traffic' as distinct legal harm beyo… Regulatory Monitor 22 Jan 2026 https://www.datingindustryinsights.com/news/shadiicom-secures-well-known-trademark ## Companies Similar to Shaadi.com 222 Dating Platform: https://www.datingindustryinsights.com/companies/222 9count Dating Platform: https://www.datingindustryinsights.com/companies/9count Ailo Dating Platform: https://www.datingindustryinsights.com/companies/ailo Aisle Dating Platform: https://www.datingindustryinsights.com/companies/aisle BeeDee Dating Platform: https://www.datingindustryinsights.com/companies/beedee Betterhalf.ai Dating Platform: https://www.datingindustryinsights.com/companies/betterhalfai ## Structured data ```json [ { "@context": "https://schema.org", "@type": "Organization", "name": "Shaadi.com", "url": "https://www.shaadi.com", "description": "Shaadi.com is the world's leading matrimonial platform for South Asian communities, founded in 1997 with the name meaning \"wedding\" in Hindi, operating globally with 35+ lakh (3.5+ million) verified marriage profiles and 80+ lakh (8 million+) documented success stories. The platform established first-mover advantage in matrimonial online matching for South Asian diasporas, expanding from India into Pakistan, Bangladesh, and globally with offices in Canada, United Arab Emirates, United Kingdom, and United States, demonstrating market dominance achieved by 2008 with 20 million profiles by 2011.\n\nShaadi.com differentiates through community-specific matchmaking across age, religion, caste, location, occupation, and lifestyle preferences, supported by AI algorithms enabling faster and more relevant matches, comprehensive verification infrastructure, and blue-tick verification establishing profile authenticity. The platform's hybrid service model combines digital matching with 100+ Shaadi Centres (retail matchmaking outlets) beginning with Mumbai's 2004 flagship location, providing human matchmaker services for users preferring traditional assistance.\n\nShaadi.com's business model generates revenue through premium subscriptions enabling advanced search, direct communication, and profile highlighting alongside algorithmic matching and recommendations. The company's category definition in South Asian matrimonial space, established user network effects, and cultural positioning establish Shaadi.com as the dominant player in arranged marriage facilitation for Indian, Pakistani, and Bangladeshi communities.", "foundingDate": "1996", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "India" }, "sameAs": [ "https://www.shaadi.com" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Shaadi.com" } ] } ] ```