--- title: "Ruby Life — Dating Platform | DII | Dating Industry Insights" description: "Parent company of Ashley Madison. Explore strategic positioning and recent developments in adult dating markets." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Ruby Life", "url": "https://www.rubylife.com", "description": "Ruby Life (formerly Ruby Corp, formerly Avid Life Media) is the parent company of Ashley Madison, the discreet dating platform. Rebranded from Avid Life Media in July 2016 following the 2015 data breach. Headquartered in Toronto, Canada.", "foundingDate": "2002", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "CA" }, "sameAs": [ "https://www.rubylife.com" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Ruby Life" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)Ruby Life ![Ruby Life logo](https://img.logo.dev/rubylife.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Ruby Life dating-platform Ruby Life (formerly Ruby Corp, formerly Avid Life Media) is the parent company of Ashley Madison, the discreet dating platform. Rebranded from Avid Life Media in July 2016 following the 2015 data breach. Headquartered in Toronto, Canada. CA Founded 2002 [Website](https://www.rubylife.com) [Products](#products)[News Coverage](#coverage) ## Ruby Life Products [ ![Ashley Madison logo](https://img.logo.dev/ashleymadison.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### Ashley Madison Dating App Privacy-first discreet dating platform. Canada Est. 2002 ](/products/ashley-madison-app) ## Latest Ruby Life News [View all coverage →](/news?company=ruby-life) [ ### Ashley Madison's 'Microromance' Report Has Marketing Where the Data Should Be Ashley Madison claims users are pursuing 'microromances'—short-term, emotionally intense connections with multiple concurrent partners—as a response to economic stress The platform's 2015 data breach … Data & Analytics 20 Jan 2026 ](/news/ashley-madison-privacy-microromances-authenticity)[ ### India's Dating Apps Profit from Married Users. The Industry's Open Secret. Dating apps in India are projected to reach $450M in revenue by 2027, with married users representing a significant but unacknowledged segment Gleeden, a platform targeting married users, grew from 90… Data & Analytics 5 May 2025 ](/news/over-half-married-indians-questioning-monogamy)[ ### Ashley Madison's Texas Triumph: A Blow to Match Group's Market Narrative Ashley Madison is the most-searched and most-recommended dating platform in Texas, the only US state where the affair-focused service leads The company claims 80 million members globally and achieved … Data & Analytics 25 Sept 2024 ](/news/ashley-madison-most-popular-texas-dating)[ ### Gleeden's Indian Surge: A Case Study in Platform Specificity Over Scale Gleeden's Indian user base grew from 800,000 pre-pandemic to 2.13 million by early 2023—a 166% increase in a market dominated by arranged marriage Female users increased from 27% to 38% of the platfor… Data & Analytics 23 Sept 2024 ](/news/gleeden-growth-india-monogamy-evolution) ## Companies Similar to Ruby Life [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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