# Patron

> Source: https://www.datingindustryinsights.com/companies/patron | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-21


**In short:** Patron is an early-stage venture capital firm founded in 2021 by former Riot Games executives Jason Yeh and Brian Cho, with Amber Atherton as a third partner. It is based in San Francisco and backs consumer startups, using gaming ideas as a starting point. DII names it among investors treating loneliness and relationships as an investment theme.

## Key facts

- Type: Investor / venture capital
- Headquarters: San Francisco, United States
- Founded: 2021
- Status: Active
- Website: patron.fund
- Type: Early-stage venture capital firm investing in consumer startups (2024-09-17) [source](https://www.accessnewswire.com/newsroom/en/business-and-professional-services/patron-raises-100m-fund-ii-918711)
- Founded: 2021, by Jason Yeh and Brian Cho, both formerly of Riot Games (2024-09-17) [source](https://www.accessnewswire.com/newsroom/en/business-and-professional-services/patron-raises-100m-fund-ii-918711)
- Partners: Jason Yeh, Brian Cho and Amber Atherton (2024-09-17) [source](https://www.accessnewswire.com/newsroom/en/business-and-professional-services/patron-raises-100m-fund-ii-918711)
- Funds: $90M Fund I, which invested in 21 companies, and $100M Fund II announced September 2024 (2024-09-17) [source](https://www.accessnewswire.com/newsroom/en/business-and-professional-services/patron-raises-100m-fund-ii-918711)
- Headquarters: San Francisco, California, United States (some databases list Santa Monica) (2024-09-17) [source](https://www.crunchbase.com/organization/patron-9285)
- Website: patron.fund [source](https://www.crunchbase.com/organization/patron-9285)
- Social connection investment: Co-led a $12M seed round in Sweatpals, a social fitness events platform, with a16z speedrun and HartBeat Ventures (2025-10-28) [source](https://www.citybiz.co/article/764466/sweatpals-secures-12m-in-seed-funding-from-patron-a16z-speedrun-and-hartbeat-ventures/)
- Investment approach: Describes using gaming as a wedge to build consumer businesses across verticals; leads seed rounds (2024-09-17) [source](https://x.com/jasonoliver/status/1836079992503165022)
- DII coverage: DII reported that Patron and Intuition VC have made loneliness and relationships explicit investment themes (2026-08-05) [source](https://www.datingindustryinsights.com/news/investors-turning-to-smaller-dating-startups)

## About

Patron is an early-stage venture capital firm that leads seed rounds in consumer startups. It was founded in 2021 by Jason Yeh and Brian Cho, who both held senior roles at Riot Games. Amber Atherton, a former Discord executive and founder of the community software company Zyper, joined as a partner in 2023. The firm describes gaming as a "wedge" for building consumer businesses across areas such as wellness, media, commerce and social. Crunchbase and the firm's own fund announcement place it in San Francisco, although some databases list Santa Monica. Patron closed its first fund, of $90 million, in 2021. In September 2024 it announced a $100 million Fund II, anchored again by Horsley Bridge Partners. The firm said Fund I had invested in 21 companies, including Altera, Kudos, Tonic Music and Raid Base. Its relevance to the dating industry is as an investor in social connection. In October 2025 Patron co-led a $12 million seed round in Sweatpals, a fitness events platform that describes itself as building infrastructure for human connection. NFX Signal also lists Arya, a wellness startup, among investments by partner Amber Atherton. Dating Industry Insights, in its August 2026 story on loneliness startups, said Patron and Intuition VC have made loneliness and relationships explicit investment themes. Patron is not a dating product and does not operate an app.



## Questions



**What is Patron?** Patron is an early-stage venture capital firm founded in 2021 that leads seed rounds in consumer startups, using gaming ideas as a starting point.

**Who founded Patron?** Jason Yeh and Brian Cho, both former Riot Games executives, founded it in 2021. Amber Atherton is the third partner.

**How much has Patron raised?** Patron raised a $90 million Fund I and announced a $100 million Fund II in September 2024.

**Is Patron a dating app?** No. It is an investor and does not run a dating product. DII covers it because it backs social connection startups, including Sweatpals.

**What does Patron do?** Patron is an early-stage venture capital firm founded in 2021 by former Riot Games executives Jason Yeh and Brian Cho, with Amber Atherton as a third partner. It is based in San Francisco and backs consumer startups, using gaming ideas as a starting point.

**Where is Patron based?** Patron is based in San Francisco, United States.

**When was Patron founded?** Patron was founded in 2021.


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Canonical: https://www.datingindustryinsights.com/companies/patron