# Papergames

> Source: https://www.datingindustryinsights.com/companies/papergames | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-25


**In short:** Papergames is a privately held Chinese game developer, founded in 2013 and led by chairman and CEO Yao Runhao. It makes female-oriented mobile games, including the romance simulations Love and Producer and Love and Deepspace. Forbes describes it as Shanghai-based. It matters to dating because its virtual boyfriend games draw large numbers of women in China.

## Key facts

- Type: Virtual romance and dating simulation games
- Headquarters: Shanghai, China
- Founded: 2013
- Status: Active, privately held
- Website: papegames.cn/en/about
- Founded: August 2013 [source](https://www.papegames.cn/en/about/)
- Products: Developer of Love and Producer (launched in mainland China at the end of 2017), plus Shining Nikki, Miracle Nikki and other titles [source](https://www.papegames.cn/en/about/)
- Leadership: Yao Runhao is chairman and CEO; he established the company in 2013 (2026-03-10) [source](https://www.forbes.com/profile/yao-runhao/)
- Location: Forbes describes Paper Games as Shanghai-based; TechNode (2019) reported a Shanghai headquarters with offices in Suzhou and Wuhu; Gematsu lists Suzhou, Jiangsu (2026-03-10) [source](https://www.forbes.com/profile/yao-runhao/)
- Ownership and size: Privately held; valued at over $2 billion by Forbes estimates; about 2,000 employees [source](https://www.forbes.com.au/news/entrepreneurs/love-and-deepspace-make-chinese-gaming-entrepreneur-yao-runhao-a-billionaire/)
- Love and Deepspace: Dating simulation game launched in January 2024, using AI and voice recognition for in-game calls with five male characters (2024-01) [source](https://www.forbes.com.au/news/entrepreneurs/love-and-deepspace-make-chinese-gaming-entrepreneur-yao-runhao-a-billionaire/)
- Chinese registered name: 苏州叠纸网络科技有限公司 [source](https://www.gematsu.com/companies/papergames)

## About

Papergames, also written Paper Games, is a Chinese interactive entertainment company founded in August 2013. It began by making dress-up games for female players, starting with the Nikki series, and later moved into romance simulation. Its Chinese registered name is listed by Gematsu as 苏州叠纸网络科技有限公司, which points to Suzhou. Forbes describes the company as Shanghai-based, and TechNode in 2019 reported a Shanghai headquarters with offices in Suzhou and Wuhu. Sources therefore differ on the headquarters location. For the dating industry, the relevant titles are Love and Producer and Love and Deepspace. According to the company, Love and Producer launched in mainland China at the end of 2017 and has attracted nearly 100 million registered users. Forbes reports that it is called Mr. Love: Queen's Choice in overseas markets, and that it lets players build virtual romances with five male characters. Love and Deepspace launched in January 2024 and, according to Forbes, uses AI and voice recognition for in-game phone calls with its male characters. Forbes lists Yao Runhao as chairman and CEO and says the studio is privately held. It estimates the company's value at over US$2 billion and reports that it employs about 2,000 people. Dating Industry Insights has named Papergames as the developer of Love and Producer in a story on virtual boyfriend apps in China.



## Questions



**What is Papergames?** A privately held Chinese game developer founded in 2013 that makes female-oriented mobile games, including the romance simulations Love and Producer and Love and Deepspace.

**Who runs Papergames?** Forbes lists Yao Runhao as chairman and CEO. He established the company in 2013.

**Where is Papergames based?** Forbes describes it as Shanghai-based. Gematsu lists Suzhou, Jiangsu, and its Chinese registered name refers to Suzhou, so sources differ.

**Why does Papergames matter to the dating industry?** Its virtual boyfriend games, such as Love and Producer, attract large numbers of women in China, which is relevant to dating app operators in that market.

**What does Papergames do?** Papergames is a privately held Chinese game developer, founded in 2013 and led by chairman and CEO Yao Runhao. It makes female-oriented mobile games, including the romance simulations Love and Producer and Love and Deepspace. Forbes describes it as Shanghai-based.

**When was Papergames founded?** Papergames was founded in 2013.


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