--- title: "It's Just Lunch — Dating Platform | DII" description: "Pioneer professional matchmaking since 1991 arranging millions of first dates. Premium human-powered service. Industry longevity and proven track record." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "It's Just Lunch", "url": "https://itsjustlunch.com", "description": "It's Just Lunch is a pioneering professional matchmaking service that has arranged millions of first dates for busy professionals since its founding in 1991 by Andrea McGinty, who launched the company after personal romantic challenges sparked the vision of human-powered dating for career-focused individuals. Operating across over 100 locations worldwide, the service combines personalized matchmaker expertise with algorithmic screening to identify compatible candidates from its substantial client database, focusing specifically on lunch dates and post-work social settings designed for professional environments.\n\nEach applicant undergoes comprehensive screening including criminal record checks and video interviews to ensure quality control and compatibility assessment before introduction to potential matches. As the largest and most affordable traditional matchmaking service in its category, It's Just Lunch operates on a premium membership model targeting affluent professionals aged 30 and above seeking serious long-term relationships. Owned by private equity firm Riverside, the company continues to serve the niche market of high-income professionals who value personal attention and human judgment over swipe-based algorithms, maintaining strong regional presence particularly in major US metropolitan areas.", "foundingDate": "1991", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "USA" }, "sameAs": [ "https://itsjustlunch.com" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "It's Just Lunch" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)It's Just Lunch ![It's Just Lunch logo](https://img.logo.dev/itsjustlunch.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # It's Just Lunch dating-platform It's Just Lunch is a pioneering professional matchmaking service that has arranged millions of first dates for busy professionals since its founding in 1991 by Andrea McGinty, who launched the company after personal romantic challenges sparked the vision of human-powered dating for career-focused individuals. Operating across over 100 locations worldwide, the service combines personalized matchmaker expertise with algorithmic screening to identify compatible candidates from its substantial client database, focusing specifically on lunch dates and post-work social settings designed for professional environments. Each applicant undergoes comprehensive screening including criminal record checks and video interviews to ensure quality control and compatibility assessment before introduction to potential matches. As the largest and most affordable traditional matchmaking service in its category, It's Just Lunch operates on a premium membership model targeting affluent professionals aged 30 and above seeking serious long-term relationships. Owned by private equity firm Riverside, the company continues to serve the niche market of high-income professionals who value personal attention and human judgment over swipe-based algorithms, maintaining strong regional presence particularly in major US metropolitan areas. USA Founded 1991 [Website](https://itsjustlunch.com) [![Andrea McGinty headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/dfd05c31-0a42-4abe-831a-e982fd6f340e.jpg) Andrea McGinty Founder ](/people/andrea-mcginty) [Products](#products)[News Coverage](#coverage) ## It's Just Lunch Products [ ![It's Just Lunch logo](https://img.logo.dev/name/It's%20Just%20Lunch?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### It's Just Lunch Dating App Personal matchmaking service focused on lunch dates for busy professionals. USA Est. 1991 ](/products/its-just-lunch) ## It's Just Lunch Key People [![Andrea McGinty headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/dfd05c31-0a42-4abe-831a-e982fd6f340e.jpg) Andrea McGinty Founder ](/people/andrea-mcginty) ## Latest It's Just Lunch News [View all coverage →](/news?company=its-just-lunch) [ ### Political Filters: Dating Apps' Shortcut to User Engagement, Not Compatibility Nearly one third of Britons find it difficult or impossible to date someone with vastly different political views, according to Ipsos polling Matchmakers report singles now routinely reject otherwise … Technology & AI Lab 4 Sept 2026 ](/news/political-affiliation-key-dating-filter-us)[ ### Like Love's App Launch: A Pivot or a Panic Move? Match Group has missed subscriber growth targets for four consecutive quarters Like Love, founded February 2025, has operated for exactly one year running in-person singles events Grindr reported 13.7… Financial & Investor 14 Jan 2026 ](/news/irl-first-dating-models-gain-momentum)[ ### Known's $9.7M Bet: Can Pay-Per-Date Kill the Subscription Model? Known raised $9.7M from Forerunner, NFX, Pear VC, and Coelius Capital to launch a pay-per-date model charging $30 per actual meetup The startup claims an 80% match-to-meetup conversion rate versus sin… Financial & Investor 6 Jan 2026 ](/news/known-raises-voice-ai-dating-offline)[ ### E.l.f. Beauty's Dating Show: A Gimmick or a Glimpse into Matchmaking's Future? E.l.f. Beauty (valued at $8.4B) has partnered with Tawkify matchmaking service for a new dating show Tawkify charges between $500 and $25,000 annually, claiming over 250,000 matches since 2012 30% of … Financial & Investor 22 May 2025 ](/news/museums-new-bars-tawkify-dating-game) ## Companies Similar to It's Just Lunch [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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