# iProov

> Source: https://www.datingindustryinsights.com/companies/iproov | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** iProov is a London-based biometric identity verification company founded in 2011 by Andrew Bud, who is its chief executive. It provides face-based verification and liveness checks to governments, financial institutions and other enterprises. DII lists it among vendors offering facial liveness checks relevant to age and identity assurance on dating apps.

## Key facts

- Type: Trust and safety
- Headquarters: London, United Kingdom
- Founded: 2011
- Website: iproov.com
- Founded: Founded in 2011 and trading since 2013 (2011) [source](https://www.iproov.com/about)
- Headquarters: Headquartered in London, United Kingdom (2026) [source](https://www.iproov.com/about)
- Founder: Founder and CEO is Andrew Bud (2026) [source](https://www.iproov.com/about)
- Fact: Named by DII with Yoti and Onfido as a provider of facial liveness checks that detect spoofing (2026-09-30) [source](https://www.datingindustryinsights.com/news/uk-plans-online-safety-crackdown)

## About

iProov is a biometric identity verification company. It helps governments, financial institutions and other enterprises confirm that a person is who they claim to be, that they are a real person, and that they are authenticating in the moment, with the aim of preventing identity theft, account takeover and other fraud. The company says it was founded in 2011 and has been trading since 2013. It is based in London, United Kingdom, and its founder and chief executive is Andrew Bud. Dating Industry Insights mentioned iProov in September 2026 in coverage of the UK's online safety plans, alongside Yoti and Onfido, as one of the vendors offering facial liveness checks that detect spoofing attempts. Such checks are relevant to dating apps as they face tighter age and identity verification expectations.



## Questions



**Where is iProov based?** iProov is headquartered in London, United Kingdom.

**Who founded iProov?** Andrew Bud, who is also its chief executive, according to iProov's website.

**What does iProov do?** iProov is a London-based biometric identity verification company founded in 2011 by Andrew Bud, who is its chief executive. It provides face-based verification and liveness checks to governments, financial institutions and other enterprises.

**When was iProov founded?** iProov was founded in 2011.


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Canonical: https://www.datingindustryinsights.com/companies/iproov