--- title: "Hily — Dating Platform | DII | Dating Industry Insights" description: "ML-driven dating app from Kyiv founded 2017 emphasizing AI compatibility and fraud prevention. European innovation in technology and user safety." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Hily", "url": "https://www.datingindustryinsights.com/companies/hily", "description": "\"\"Hily is a machine-learning-driven dating application founded by Alex Pasykov, Dmitro Kononov, and Jake Vygnan that emphasizes AI-powered compatibility matching, fraud prevention, and user safety as core product differentiators while serving over 5 million registered users through a freemium subscription model. The platform's core innovation lies in its proprietary artificial intelligence system that analyzes user profile data, browsing behavior, messaging patterns, photo preferences, and story consumption to generate personalized match recommendations with an 80% mutual-like success rate, substantially exceeding industry benchmarks for match quality.\n\nHily's compatibility algorithm underwent development with Dr. Joseph Cliona (Married at First Sight) and incorporates psychological research applying behavioral economics and relationship science to produce compatibility scores derived from comprehensive 40-question personality and values questionnaires addressing interests, lifestyle, goals, hobbies, and relationship intentions.\n\nThe company differentiates on fraud prevention through stringent profile verification (live photo capture, official ID verification, social media authentication), AI-powered messaging content moderation, and automated spam/bot detection systems positioned to address user safety concerns that plague large-scale dating platforms. Hily operates dual monetization channels: freemium base product (profile creation, limited browsing, basic discovery) and premium Hily Elixir subscription (unlimited messaging, incognito mode, discovery boost, ad-free experience), generating revenue concentrated on premium conversion from engaged free-tier users. The platform's positioning emphasizes compatibility and psychological match quality versus swipe-volume and engagement maximization, attracting users explicitly seeking serious relationships and quality matches over high-volume dating experiences, differentiating against engagement-optimized incumbents through product-outcome focus.\"\"", "foundingDate": "2017", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "Ukraine" }, "sameAs": [] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Hily" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)Hily ![Hily logo](https://img.logo.dev/name/Hily?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Hily dating-platform ""Hily is a machine-learning-driven dating application founded by Alex Pasykov, Dmitro Kononov, and Jake Vygnan that emphasizes AI-powered compatibility matching, fraud prevention, and user safety as core product differentiators while serving over 5 million registered users through a freemium subscription model. The platform's core innovation lies in its proprietary artificial intelligence system that analyzes user profile data, browsing behavior, messaging patterns, photo preferences, and story consumption to generate personalized match recommendations with an 80% mutual-like success rate, substantially exceeding industry benchmarks for match quality. Hily's compatibility algorithm underwent development with Dr. Joseph Cliona (Married at First Sight) and incorporates psychological research applying behavioral economics and relationship science to produce compatibility scores derived from comprehensive 40-question personality and values questionnaires addressing interests, lifestyle, goals, hobbies, and relationship intentions. The company differentiates on fraud prevention through stringent profile verification (live photo capture, official ID verification, social media authentication), AI-powered messaging content moderation, and automated spam/bot detection systems positioned to address user safety concerns that plague large-scale dating platforms. Hily operates dual monetization channels: freemium base product (profile creation, limited browsing, basic discovery) and premium Hily Elixir subscription (unlimited messaging, incognito mode, discovery boost, ad-free experience), generating revenue concentrated on premium conversion from engaged free-tier users. The platform's positioning emphasizes compatibility and psychological match quality versus swipe-volume and engagement maximization, attracting users explicitly seeking serious relationships and quality matches over high-volume dating experiences, differentiating against engagement-optimized incumbents through product-outcome focus."" Ukraine Founded 2017 [LinkedIn](https://www.linkedin.com/company/hily-app/) [![Dmytro Kovalenko headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/20e1a23b-4f9a-4cc9-8eb0-74b3ca881f9b.jpg) Dmytro Kovalenko Co-Founder & CEO ](/people/dmytro-kovalenko)[ LP Liubomyr Pivtorak Chief product officer ](/people/liubomyr-pivtorak) [Products](#products)[News Coverage](#coverage) ## Hily Products [ ![Hily logo](https://img.logo.dev/hily.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### Hily Dating App AI-powered dating app focused on meaningful connections. Ukraine Est. 2017 ](/products/hily-app) ## Hily Key People [![Dmytro Kovalenko headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/20e1a23b-4f9a-4cc9-8eb0-74b3ca881f9b.jpg) Dmytro Kovalenko Co-Founder & CEO ](/people/dmytro-kovalenko)[ LP Liubomyr Pivtorak Chief product officer ](/people/liubomyr-pivtorak) ## Latest Hily News [View all coverage →](/news?company=hily) [ ### Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics The average millennial date now costs $252, up 32% year-on-year—far outpacing general inflation rates of 3-4% 47% of Gen Z and 54% of millennials would accept a no-cost date invitation, but women reje… Data & Analytics 16 Sept 2026 ](/news/younger-daters-choose-free-dates)[ ### Political Filters: Dating Apps' Shortcut to User Engagement, Not Compatibility Nearly one third of Britons find it difficult or impossible to date someone with vastly different political views, according to Ipsos polling Matchmakers report singles now routinely reject otherwise … Technology & AI Lab 4 Sept 2026 ](/news/political-affiliation-key-dating-filter-us)[ ### New Zealand's Age Ban: A Costly Compliance for Dating Apps New Zealand has tabled legislation banning under-16s from major social media platforms, requiring operators to take 'reasonable steps' to verify users are at least 16 years old Australia's six-month-o… Regulatory Monitor 25 Aug 2026 ](/news/new-zealand-social-media-age-limits)[ ### Appflame's IPO Ambition: Discipline or Delusion in a Fatigued Market? Appflame operates Taimi and Hily with approximately 350,000 daily active users, both profitable without any venture capital funding The company targets 2 million DAUs as the threshold for IPO readines… Financial & Investor 19 Aug 2026 ](/news/taimi-hily-ipo-readiness-growth-target)[ ### Hily's Anti-AI Bet: A Genuine Shift or Just Clever Marketing? 69% of Gen Z and 74% of Millennials believe AI makes dating less authentic, according to Hily's August 2025 survey of 1,559 U.S. daters Despite rejecting AI in principle, 51% of women and 52% of men h… Financial & Investor 5 Jun 2026 ](/news/hily-emphasizes-human-intelligence-dating-apps) ## Companies Similar to Hily [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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