--- title: "hati — Dating Platform | DII | Dating Industry Insights" description: "Anti-ghosting dating launched 2025 with mandatory five-minute video chats backed by Steven Bartlett. Commitment enforcement and startup backing." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "hati", "url": "https://www.datingindustryinsights.com/companies/hati", "description": "Hati is a pre-revenue UK dating startup founded in 2025 by Zaahirah Adam, specifically designed to eliminate ghosting culture by replacing traditional text-based messaging with mandatory five-minute voice calls as the primary communication mechanism. The app implements voice and video profiles rather than static photography, combined with friend verification requirements to substantially reduce catfishing and ensure authentic identity representation across the user base.\n\nRather than algorithmic matching, Hati relies on network verification where potential matches must have friendship connections to users or be connected through mutual friend networks, creating inherent accountability and reducing predatory behavior. During its February 2026 Dragons' Den pitch, hati generated only £48 in revenue at the time of filming but secured a £150,000 investment from entrepreneur Steven Bartlett at a 30% equity stake, valuing the platform at £5 million despite minimal traction.\n\nBartlett described hati as a 'perfect business' for his portfolio, recognizing both the market opportunity in ghost-prevention dating and the founder's commitment to designing an intentionally human-centered platform focused on direct voice-based interaction. The startup's approach directly challenges the engagement mechanics of incumbent platforms by prioritizing meaningful conversation over unlimited swiping and match accumulation, positioning itself as a counter-movement to dating app fatigue.", "foundingDate": "2025", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "UK" }, "sameAs": [] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "hati" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)hati ![hati logo](https://img.logo.dev/name/hati?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # hati dating-platform Hati is a pre-revenue UK dating startup founded in 2025 by Zaahirah Adam, specifically designed to eliminate ghosting culture by replacing traditional text-based messaging with mandatory five-minute voice calls as the primary communication mechanism. The app implements voice and video profiles rather than static photography, combined with friend verification requirements to substantially reduce catfishing and ensure authentic identity representation across the user base. Rather than algorithmic matching, Hati relies on network verification where potential matches must have friendship connections to users or be connected through mutual friend networks, creating inherent accountability and reducing predatory behavior. During its February 2026 Dragons' Den pitch, hati generated only £48 in revenue at the time of filming but secured a £150,000 investment from entrepreneur Steven Bartlett at a 30% equity stake, valuing the platform at £5 million despite minimal traction. Bartlett described hati as a 'perfect business' for his portfolio, recognizing both the market opportunity in ghost-prevention dating and the founder's commitment to designing an intentionally human-centered platform focused on direct voice-based interaction. The startup's approach directly challenges the engagement mechanics of incumbent platforms by prioritizing meaningful conversation over unlimited swiping and match accumulation, positioning itself as a counter-movement to dating app fatigue. UK Founded 2025 [![Steven Bartlett headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/c5abc2bc-01d1-4146-9d24-9b4a78496383.jpg) Steven Bartlett Investor / Dragon ](/people/steven-bartlett)[![Zaahirah Adam headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/839226d3-1529-4ceb-8742-ac47534ee04e.jpg) Zaahirah Adam Founder & CEO ](/people/zaahirah-adam) [Products](#products)[News Coverage](#coverage) ## hati Products [ ![hati logo](https://img.logo.dev/name/hati?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### hati Dating App Anti-ghosting dating app with £48/week premium fee, backed by Steven Bartlett. UK Est. 2025 ](/products/hati-app) ## hati Key People [![Steven Bartlett headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/c5abc2bc-01d1-4146-9d24-9b4a78496383.jpg) Steven Bartlett Investor / Dragon ](/people/steven-bartlett)[![Zaahirah Adam headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/839226d3-1529-4ceb-8742-ac47534ee04e.jpg) Zaahirah Adam Founder & CEO ](/people/zaahirah-adam) ## Latest hati News [View all coverage →](/news?company=hati) [ ### Match's Singles Study: Optimism Abounds, But Action Lags 72% of US singles are interested in or open to dating, but only 16% are actively seeking a committed relationship—a 56-percentage-point gap 76% believe romantic love can last forever, yet 45% aren't a… Data & Analytics 14 Sept 2026 ](/news/match-study-us-singles-prioritising-stability)[ ### Ember's Global Matchmaking: Clever Disruption or Costly Misfit? Ember operates across 177 countries with real-time translation in over 100 languages as standard, not a premium feature The platform was built entirely by David Harrison, a Michigan State economics st… Technology & AI Lab 31 Aug 2026 ](/news/solo-built-dating-app-ember-translation)[ ### Match Group's $9B Model: Built on Psychological Exploitation? Match Group has built a $9 billion business on dating apps that psychiatrist Amir Levine argues exploit neurological threat-detection systems 78% of dating app users report emotional exhaustion from t… Financial & Investor 21 Apr 2026 ](/news/modern-dating-app-swiping-insecurity)[ ### Hati Is Charging £48 a Week. Here Is the ARPU Logic Behind It. Hati charges £48 per week (potentially £2,496 annually), making it four to six times more expensive than mainstream dating apps like Tinder, Hinge, and Bumble The company claims to have reached profit… Financial & Investor 5 Mar 2026 ](/news/steven-bartlett-backs-hati-dating-app)[ ### India's Festival Cycle: The Unseen Churn Factor in Long-Distance Dating 59% of long-distance couples in India report festivals make separation harder, not easier In Tier-2 cities, 63% said post-festival periods intensified relationship difficulty versus 56% in metros Only… Data & Analytics 24 Oct 2025 ](/news/survey-long-distance-dating-festive-seasons) ## Companies Similar to hati [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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