--- title: "Flure — Dating Platform | DII | Dating Industry Insights" description: "Women-first explorationship app founded 2022. No pressure to define relationships. Empowered exploration." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Flure", "url": "https://flure.co", "description": "Flure is a women-first dating app positioning as the 'first explorationship app' designed for curious individuals seeking real connection without pressure to define relationships through traditional dating labels, emphasizing consent-based relationship exploration and female agency throughout platform design. Flure's core differentiator is a female-initiated invitation system requiring women to explicitly invite men before bilateral communication becomes possible, fundamentally inverting traditional dating app dynamics where any user can message any other user, thereby creating asymmetric agency favoring women.\n\nAll chats between men and women operate initially in 'safe mode,' preventing explicit messaging and photo sharing, with sole authority for disabling safe mode residing with women through affirmative action, ensuring women maintain perpetual comfort control. The platform implements mandatory selfie verification enabling prevention of catfishing, AI-powered safety moderation preventing unwanted explicit content, and an innovative 'Virtual Realm' feature enabling geographic boundary transcendence for global connection. Flure explicitly welcomes and caters to polyamorous and non-monogamous communities, positioning itself as inclusive infrastructure for diverse relationship structures beyond monogamous pairing.\n\nFeatures include a 'Want To Connect With You' tab allowing women to skip swipe fatigue and proceed directly to conversation with genuinely-interested parties. Available on iOS and Android, Flure targets primarily women aged 20-40 and men 25-50 seeking alternatives to mainstream dating apps emphasizing female control, consent, and safety. Flure exemplifies the movement toward women-centered dating platform design and consent-focused relationship infrastructure.", "foundingDate": "2022", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "USA" }, "sameAs": [ "https://flure.co" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Flure" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Ofcom's Compliance Ultimatum: Dating Platforms Can't Wait for 2027](/news/ofcom-warns-online-safety-measures) | [Surf's Fitness Race Dates: Strategic Innovation or Marketing Stunt?](/news/surf-expands-events-partnership-hyrox-globally) | [Duo's ₩345M Fine: A Warning Shot for Matchmaking's Opaque Promises](/news/matchmaker-duo-fined-over-misleading-ads) | [EliteSingles' Resurrection: Brand Equity vs. Network Effects](/news/elitesingles-relaunches-under-new-ownership) | [Fake Dating Apps Poison User Trust: A Crisis for Startups](/news/fake-dating-app-apk-user-concerns) [Home](/)[Companies](/companies)Flure ![Flure logo](https://img.logo.dev/flure.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Flure dating-platform Flure is a women-first dating app positioning as the 'first explorationship app' designed for curious individuals seeking real connection without pressure to define relationships through traditional dating labels, emphasizing consent-based relationship exploration and female agency throughout platform design. Flure's core differentiator is a female-initiated invitation system requiring women to explicitly invite men before bilateral communication becomes possible, fundamentally inverting traditional dating app dynamics where any user can message any other user, thereby creating asymmetric agency favoring women. All chats between men and women operate initially in 'safe mode,' preventing explicit messaging and photo sharing, with sole authority for disabling safe mode residing with women through affirmative action, ensuring women maintain perpetual comfort control. The platform implements mandatory selfie verification enabling prevention of catfishing, AI-powered safety moderation preventing unwanted explicit content, and an innovative 'Virtual Realm' feature enabling geographic boundary transcendence for global connection. Flure explicitly welcomes and caters to polyamorous and non-monogamous communities, positioning itself as inclusive infrastructure for diverse relationship structures beyond monogamous pairing. Features include a 'Want To Connect With You' tab allowing women to skip swipe fatigue and proceed directly to conversation with genuinely-interested parties. Available on iOS and Android, Flure targets primarily women aged 20-40 and men 25-50 seeking alternatives to mainstream dating apps emphasizing female control, consent, and safety. Flure exemplifies the movement toward women-centered dating platform design and consent-focused relationship infrastructure. USA Founded 2022 [Website](https://flure.co) [![Andrey Burin headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/6d78b610-3663-4f1e-8429-ffe790ffe84b.jpg) Andrey Burin Co-Founder ](/people/andrey-burin) [News Coverage](#coverage) ## Flure Key People [![Andrey Burin headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/6d78b610-3663-4f1e-8429-ffe790ffe84b.jpg) Andrey Burin Co-Founder ](/people/andrey-burin) ## Latest Flure News [View all coverage →](/news?company=flure) [ ### Match Group Hired a Roblox Executive to Fix Engagement. That Tells You Everything About the Problem. Match Group is appointing Manuel Bronstein (former Roblox CPO) and Raina Moskowitz (CEO of The Knot Worldwide) to its board, marking the fifth and sixth new directors in two years During Bronstein's t… Daily News Wire 25 Feb 2026 ](/news/match-group-appoints-new-board-members)[ ### Flure's 1.5M Installs: A Win for Ambiguity or Just Situationships in Disguise? Flure has reached 1.5 million US installs since launching in 2023 with a no-swipe, no-stated-intentions model The app removes relationship status dropdowns and 'looking for' fields, positioning ambigu… Data & Analytics 4 Jun 2025 ](/news/flure-success-digital-explorationships-focus)[ ### Gen Z's Fluid Dating Preferences: A Product Design Dilemma for Mainstream Apps One-third of Hinge survey respondents would now consider dating outside their usual gender or sexuality boundaries, with higher rates among Gen Z Feeld reported 10 million members globally as of mid-2… Technology & AI Lab 30 May 2025 ](/news/anarchy-redefining-dating-platform-user-expectations)[ ### Women in Dating Relaunch: A Sign of Progress or Persistent Imbalance? Karima Ben Abdelmalek became CEO of happn in January 2025 and will headline a women's networking event by September Match Group, Bumble, and Grindr are all currently led by male CEOs, with Bumble's Wh… Community & Directory 9 Sept 2024 ](/news/join-female-industry-leaders-event) ## Companies Similar to Flure [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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