--- title: "Feeld — Dating Platform | DII | Dating Industry Insights" description: "Open-minded dating for ethical non-monogamy, polyamory, kink. Alternative relationship platform with inclusive design." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Feeld", "url": "https://feeld.co", "description": "Feeld is an open-minded dating and social discovery platform that has redefined the dating category by centering ethical non-monogamy, polyamory, kink, swinging, and alternative relationship models as core offerings rather than niche features. Founded in July 2014 as \"3nder\" before rebranding to Feeld in August 2016 following a trademark dispute with Match Group, the platform has grown to serve a community with distinctly progressive sexual and relational values.\n\nThe app generated £39.5 million in revenue, with turnover nearly doubling year-over-year, demonstrating strong market demand for specialized dating services that authentically serve non-traditional relationship seekers. Feeld's user base exhibits notable demographic characteristics: research shows that over one-third of active users access the platform with their partner, and approximately 45 percent of users identify as non-heterosexual, underscoring the platform's success in building an inclusive community.\n\nThe company operates a freemium model where core matching and messaging features remain free to all users, with revenue generated through optional premium \"Majestic\" subscriptions that unlock additional filtering, discovery, and engagement features. Feeld raised $500,000 in seed funding from angel investors and UK-based Haatch in 2015, remaining bootstrapped thereafter despite significant organic growth. The platform reported a 70 percent year-over-year increase in users from October 2020 to October 2021, indicating sustained momentum in the alternative relationship and sexuality space that has attracted over 1.6 million downloads since launch.", "foundingDate": "2014", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "UK" }, "sameAs": [ "https://feeld.co" ] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Feeld" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [ATEAM's Wellness Pitch: Scarcity or Strategy?](/news/ateam-launches-dating-app-wellness) | [Coffee Meets Bagel's Australian Bet: Can 'Anti-Swipe' Strategy Win?](/news/coffee-meets-bagel-australia-intentional-dating) | [Australia's 'Feed Choice' Law: A Looming Challenge for Dating Apps](/news/australia-algorithm-opt-out-rules-plan) | [Meetmarket's Crowdfunding Success: A Privacy Bet Grindr Can't Ignore](/news/privacy-concerns-community-gay-dating-apps) | [Midlife Women Claim Sexual Agency: A Missed Market for Dating Apps](/news/ashley-madison-women-sexuality-aging-study) [Home](/)[Companies](/companies)Feeld ![Feeld logo](https://img.logo.dev/feeld.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Feeld dating-platform Feeld is an open-minded dating and social discovery platform that has redefined the dating category by centering ethical non-monogamy, polyamory, kink, swinging, and alternative relationship models as core offerings rather than niche features. Founded in July 2014 as "3nder" before rebranding to Feeld in August 2016 following a trademark dispute with Match Group, the platform has grown to serve a community with distinctly progressive sexual and relational values. The app generated £39.5 million in revenue, with turnover nearly doubling year-over-year, demonstrating strong market demand for specialized dating services that authentically serve non-traditional relationship seekers. Feeld's user base exhibits notable demographic characteristics: research shows that over one-third of active users access the platform with their partner, and approximately 45 percent of users identify as non-heterosexual, underscoring the platform's success in building an inclusive community. The company operates a freemium model where core matching and messaging features remain free to all users, with revenue generated through optional premium "Majestic" subscriptions that unlock additional filtering, discovery, and engagement features. Feeld raised $500,000 in seed funding from angel investors and UK-based Haatch in 2015, remaining bootstrapped thereafter despite significant organic growth. The platform reported a 70 percent year-over-year increase in users from October 2020 to October 2021, indicating sustained momentum in the alternative relationship and sexuality space that has attracted over 1.6 million downloads since launch. UK Founded 2014 [Website](https://feeld.co)[LinkedIn](https://www.linkedin.com/company/feeld/) [![Ana Kirova headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/1d53d949-7c94-451b-9e20-5db65c226ef7.jpg) Ana Kirova CEO ](/people/ana-kirova) [Products](#products)[News Coverage](#coverage) ## Feeld Products [ ![Feeld logo](https://img.logo.dev/feeld.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### Feeld Dating App Open-minded dating and exploration platform for individuals and couples. UK Est. 2014 ](/products/feeld-app)[ ![Reflections logo](https://img.logo.dev/name/Reflections?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### Reflections Dating App A tool comprising 165 prompts about desires and boundaries that Feeld users can complete for structured self-reflection. ](/products/reflections) ## Feeld Key People [![Ana Kirova headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/1d53d949-7c94-451b-9e20-5db65c226ef7.jpg) Ana Kirova CEO ](/people/ana-kirova) ## Latest Feeld News [View all coverage →](/news?company=feeld) [ ### Goose Loses Its Face: Derek Chadwick's Exit Exposes a Structural Flaw Derek Chadwick exited Goose less than eight weeks after launching the gay dating app, with no board seat, advisory role, or equity retained Grindr controls over 50% of the gay dating market share with… Daily News Wire 19 Aug 2026 ](/news/derek-chadwick-leaves-goose-app)[ ### Match Group's 5% Subscriber Drop: A Strategic Retreat in Disguise Match Group reported a 5% quarterly decline in paying subscribers to 14.2 million Internal testing showed nearly 90% of Double Date participants were under 29, with group chats generating 35% more mes… Financial & Investor 27 Jul 2026 ](/news/gen-z-shift-in-person-dating)[ ### World Cup's Dating Surge: A Lesson in Density and Urgency Feeld reported an 88% year-on-year increase in users listing 'soccer' as an interest in New York City profiles, with mentions of 'soccer,' 'FIFA,' and 'World Cup' up 97% nationwide Tinder disclosed a … Data & Analytics 10 Jul 2026 ](/news/world-cup-boosts-dating-app-activity)[ ### Texas's App Store Law: A User Acquisition Nightmare for Dating Apps Texas's App Store Accountability Act requires all under-18s to link app store accounts to parental profiles for download monitoring The Fifth Circuit Court of Appeals reversed a lower court block, all… Regulatory Monitor 3 Jun 2026 ](/news/texas-act-age-verification-dating-apps)[ ### LGBTQ+ Users Treat Sex as Wellness. Dating Apps Are Missing the Cue. 35% of homosexual UK adults use sex for period pain relief, more than double the 16% of heterosexual respondents 40% of bisexual respondents use sex for headache relief, nearly twice the 22% rate amon… Data & Analytics 1 Jun 2026 ](/news/uk-lgbtq-singles-dating-self-care) ## Companies Similar to Feeld [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)9count Dating Platform ](/companies/9count)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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