# Dating Options

> Source: https://www.datingindustryinsights.com/companies/dating-options | Publisher: Dating Industry Insights (High Intent Media Inc) | Last checked: 2026-10-20


**In short:** Dating Options is a UK personal matchmaking business founded in 2003, with a head office in Alcester, Warwickshire. Andrew Parker-Dennis is managing director. It reported sales of about £2.19 million for 2025 and said it created 2,222 relationships, figures DII used to argue that paid human matchmaking is a viable alternative to dating apps.

## Key facts

- Type: Events and matchmaking
- Headquarters: Alcester, United Kingdom
- Founded: 2003
- Founder: Mike Parker
- Website: dating-options.co.uk
- Founded: Founded in 2003 by Mike Parker (2003) [source](https://www.openpr.com/news/4344538/personal-matchmaking-agency-celebrates-2-million-in-sales)
- Chief executive: Andrew Parker-Dennis is managing director (2026-01-12) [source](https://www.openpr.com/news/4344538/personal-matchmaking-agency-celebrates-2-million-in-sales)
- Revenue: Reported sales of £2,187,000 for 2025 (company-reported) (2026-01-12) [source](https://www.openpr.com/news/4344538/personal-matchmaking-agency-celebrates-2-million-in-sales)
- Users: Said it created 2,222 relationships in 2025 (company-reported) (2026-01-12) [source](https://www.openpr.com/news/4344538/personal-matchmaking-agency-celebrates-2-million-in-sales)
- Headquarters: Head office at 8 Arrow Court, Alcester, Warwickshire; Dating Options Limited (company number 07658713) was incorporated on 6 June 2011 and is active (2026) [source](https://find-and-update.company-information.service.gov.uk/company/07658713)
- Fact: Says every client is interviewed face to face and that members' details never appear on a public website or app (2026) [source](https://dating-options.co.uk)

## About

Dating Options is a personal matchmaking business in the United Kingdom. It describes itself as the UK's largest group of high-end personal matchmaking agencies and says every client is interviewed face to face. Its website states that members' photographs and details never appear on a public website or app. The company says it was founded in 2003 by Mike Parker, and Andrew Parker-Dennis is its managing director. The trading company is Dating Options Limited, registered in England and Wales under number 07658713. It was incorporated on 6 June 2011 as When The Music Stops Limited and took its current name in September 2013. Its registered office is at 8 Arrow Court, Alcester, Warwickshire. Companies House lists it as active. In January 2026 Dating Options announced sales of £2,187,000 for 2025 and said it had created 2,222 relationships during the year. Both figures are company-reported and not independently verified. Dating Industry Insights noted that the company did not define a relationship, did not disclose year-on-year growth, and described itself as an industry leader without comparative data. The company credits formal matchmaker training and standardised client packages for its growth.


## Stories about Dating Options

- [Dating Options' £2.19M Revenue: A Wake-Up Call for App Operators](https://www.datingindustryinsights.com/news/matchmaking-firm-dating-options-revenue) (2026-01-14)

## Questions



**When was Dating Options founded?** Dating Options says it was founded in 2003 by Mike Parker. The current limited company was incorporated in 2011 and renamed in 2013.

**Who runs Dating Options?** Andrew Parker-Dennis is managing director, according to the company's January 2026 announcement.

**What revenue did Dating Options report?** It reported sales of £2,187,000 for 2025 and said it created 2,222 relationships. Both figures come from the company.

**What does Dating Options do?** Dating Options is a UK personal matchmaking business founded in 2003, with a head office in Alcester, Warwickshire. Andrew Parker-Dennis is managing director.

**Who founded Dating Options?** Dating Options was founded by Mike Parker.

**Where is Dating Options based?** Dating Options is based in Alcester, United Kingdom.


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