--- title: "Adjust — Analytics & Data | DII | Dating Industry Insights" description: "Mobile attribution and analytics platform acquired by AppLovin. Tracks UAC, retention, ROI for dating marketing." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "Adjust", "url": "https://www.datingindustryinsights.com/companies/adjust", "description": "\"\"Adjust is a mobile attribution and marketing analytics platform specializing in campaign measurement, user acquisition ROI analysis, fraud detection, and cohort analysis for mobile app creators, with particular relevance to dating platforms optimizing user acquisition cost (UAC) and improving marketing efficiency. The platform matches app installs and user actions to acquisition sources (paid ads, organic campaigns, partnerships, cross-promotes) using deterministic attribution (device-level matching with 100% accuracy) and probabilistic modeling to optimize marketing spend allocation.\n\nAdjust's fraud protection addresses ad fraud risks in mobile user acquisition, including click fraud, install hijacking, and bot traffic that inflate acquisition costs and undermine campaign ROI—risks particularly acute in dating app marketing where competitive acquisition costs are high. For dating apps, Adjust provides cohort analysis capabilities enabling segmentation of user acquisition sources (organic, paid channels, partners) and analysis of lifetime value (LTV), churn, and engagement differences by acquisition channel. Adjust supports audience building and targeting using acquisition source, geography, device, and behavioral attributes, enabling dating apps to optimize retargeting campaigns toward high-LTV user segments.\n\nThe platform integrates with ad networks, analytics platforms, and business intelligence tools including AppsFlyer, Branch, Tenjin, Facebook, Amplitude, and Mixpanel, enabling dating apps to centralize marketing data. Adjust operates on an attribution and measurement infrastructure model that makes it relevant to dating platforms of all sizes, from small indie dating apps to large platforms like Match Group. Adjust's adoption across mobile app categories positions it as a foundational tool for understanding dating app user acquisition economics and optimizing marketing spend allocation.\"\"", "foundingDate": "2012", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "Germany" }, "sameAs": [] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "Adjust" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)Adjust ![Adjust logo](https://img.logo.dev/name/Adjust?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # Adjust analytics-data ""Adjust is a mobile attribution and marketing analytics platform specializing in campaign measurement, user acquisition ROI analysis, fraud detection, and cohort analysis for mobile app creators, with particular relevance to dating platforms optimizing user acquisition cost (UAC) and improving marketing efficiency. The platform matches app installs and user actions to acquisition sources (paid ads, organic campaigns, partnerships, cross-promotes) using deterministic attribution (device-level matching with 100% accuracy) and probabilistic modeling to optimize marketing spend allocation. Adjust's fraud protection addresses ad fraud risks in mobile user acquisition, including click fraud, install hijacking, and bot traffic that inflate acquisition costs and undermine campaign ROI—risks particularly acute in dating app marketing where competitive acquisition costs are high. For dating apps, Adjust provides cohort analysis capabilities enabling segmentation of user acquisition sources (organic, paid channels, partners) and analysis of lifetime value (LTV), churn, and engagement differences by acquisition channel. Adjust supports audience building and targeting using acquisition source, geography, device, and behavioral attributes, enabling dating apps to optimize retargeting campaigns toward high-LTV user segments. The platform integrates with ad networks, analytics platforms, and business intelligence tools including AppsFlyer, Branch, Tenjin, Facebook, Amplitude, and Mixpanel, enabling dating apps to centralize marketing data. Adjust operates on an attribution and measurement infrastructure model that makes it relevant to dating platforms of all sizes, from small indie dating apps to large platforms like Match Group. Adjust's adoption across mobile app categories positions it as a foundational tool for understanding dating app user acquisition economics and optimizing marketing spend allocation."" Germany Founded 2012 [![Christian Henschel headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/8529ac97-7290-4d6a-b984-b395e30106e5.jpg) Christian Henschel Co-Founder ](/people/christian-henschel) [News Coverage](#coverage) ## Adjust Key People [![Christian Henschel headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/8529ac97-7290-4d6a-b984-b395e30106e5.jpg) Christian Henschel Co-Founder ](/people/christian-henschel) ## Latest Adjust News [View all coverage →](/news?company=adjust) [ ### Grindr's $499 Bet: Can Luxury Tiers Solve Its Conversion Crisis? Grindr converts just 9% of its 15 million monthly active users into paying subscribers, lagging major competitors The company has raised full-year revenue guidance to at least $540M with $232M in adju… Financial & Investor 31 Aug 2026 ](/news/grindr-targets-affluent-premium-dating)[ ### Goose Loses Its Face: Derek Chadwick's Exit Exposes a Structural Flaw Derek Chadwick exited Goose less than eight weeks after launching the gay dating app, with no board seat, advisory role, or equity retained Grindr controls over 50% of the gay dating market share with… Daily News Wire 19 Aug 2026 ](/news/derek-chadwick-leaves-goose-app)[ ### Indian Daters Shift from Anxiety to Empathy. Are Apps Ready? 48% of metro and suburban Indian daters now edit messages for empathetic reasons rather than performance anxiety, according to QuackQuack's study of 11,500 users aged 18 to 35 Over 4,000 respondents a… Technology & AI Lab 18 Aug 2026 ](/news/modern-daters-thoughtful-messaging-trends)[ ### Indian Matrimonial Platform's 'Gender Gating' Challenges Western Dating Norms Men outnumbered women anywhere from 60:40 to 90:10 on the platform, with women receiving roughly 40 times as many expressions of interest as men Gender gating reduced expressions of interest for women… Data & Analytics 31 Jul 2026 ](/news/reduced-dating-profiles-boost-user-engagement)[ ### Tinder's AI Photo Enhance: When Innovation Undermines Trust Tinder paused its AI Photo Enhance tool this week after users reported the feature altered facial features including teeth and mouth shapes without explicit consent Match Group (MTCH) subscriber numbe… Technology & AI Lab 30 Jul 2026 ](/news/tinder-pauses-ai-photo-enhancement-consent) ## Companies Similar to Adjust [![data.ai logo](https://img.logo.dev/name/data.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)data.ai Analytics & Data ](/companies/data-ai)[![IBISWorld logo](https://img.logo.dev/name/IBISWorld?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)IBISWorld Analytics & Data ](/companies/ibisworld)[![Sensor Tower logo](https://img.logo.dev/name/Sensor%20Tower?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Sensor Tower Analytics & Data ](/companies/sensor-tower)[![Statista logo](https://img.logo.dev/name/Statista?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Statista Analytics & Data ](/companies/statista) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. 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