---
title: "Adapty — Payments & Billing | DII | Dating Industry Insights"
url: https://www.datingindustryinsights.com/companies/adapty
description: "In-app subscription management and paywalls with A/B testing. Essential tool for dating app conversion optimization."
lang: en-GB
---

Trending

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Image: Adapty logo (https://img.logo.dev/name/Adapty?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram)

# Adapty

payments-billing

""Adapty is an in-app subscription management and monetization platform supporting iOS, Android, React Native, Flutter, Unity, and web, providing infrastructure for subscription implementation, paywall management, A/B testing, and analytics without requiring dedicated internal billing engineering. The platform directly enables dating apps to implement complex subscription monetization with minimal engineering effort; users implement subscriptions using three lines of code, with Adapty handling SDK integration, receipt validation, cross-platform synchronization, and subscription state management.

Adapty's no-code paywall builder is particularly valuable for dating apps iterating on monetization; teams can design paywall variations, test pricing and messaging, launch A/B experiments, and iterate without waiting for application releases or engineering cycles. The platform supports free trials, upgrades, downgrades, crossgrades, family sharing, renewals, promo offers, intro offers, and promo code administration—subscription operations critical to dating app monetization where users often upgrade, downgrade, or churn frequently. Adapty offers real-time analytics on subscription metrics including revenue, ARPU (average revenue per user), and churn rate, enabling data-driven monetization decisions.

The company's pricing model (free until $5,000 monthly revenue, then 1% of monthly revenue) aligns incentives with customer success and scales with dating app growth. Adapty is SOC 2 Type II certified and GDPR compliant, addressing data security and privacy requirements that dating apps must maintain. Adapty's adoption among dating platforms demonstrates that in-app subscription infrastructure is now considered commoditized, with dating apps selecting based on feature completeness, developer experience, and pricing rather than evaluating custom vs. vendor-built infrastructure decisions.""

USA Founded 2019

Vitaly Davydov Co-Founder & CEO: https://www.datingindustryinsights.com/people/vitaly-davydov

News Coverage

## Adapty Key People

## Latest Adapty News

View all coverage → (https://www.datingindustryinsights.com/news?company=adapty)

### GDI's London Pricing Gap: A Vendor Subsidy or Strategic Play?

Global Dating Insights London conference scheduled for 17 September at Glaziers Hall with early bird pricing until 30 May Two-tier pricing structure: £249 for dating platforms and apps, £999 for vendo…

Community & Directory 3 Apr 2025
https://www.datingindustryinsights.com/news/official-video-global-dating-insights-ny

### Dating Apps' Revenue Shift: Microtransactions Over Subscriptions

75.8% of dating app revenue now comes from one-time purchases rather than subscriptions, according to analytics firm Adapty Profile visibility boosts dominate one-time purchase revenue, followed by me…

Data & Analytics 21 Mar 2025
https://www.datingindustryinsights.com/news/adapty-unveils-dating-app-monetisation-insights

## Companies Similar to Adapty

Braintree Payments & Billing: https://www.datingindustryinsights.com/companies/braintree
Qonversion Payments & Billing: https://www.datingindustryinsights.com/companies/qonversion
RevenueCat Payments & Billing: https://www.datingindustryinsights.com/companies/revenuecat
Stripe Payments & Billing: https://www.datingindustryinsights.com/companies/stripe

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