--- title: "9count — Dating Platform | DII | Dating Industry Insights" description: "Diversified conglomerate led by former Musical.ly executive. Portfolio spans dating apps and social. Track expansion." lang: en-GB json-ld: | [ { "@context": "https://schema.org", "@type": "Organization", "name": "9count", "url": "https://www.datingindustryinsights.com/companies/9count", "description": "9count is a conglomerate led by former Musical.ly CEO Alex Hofmann that acquired queer social app Lex in September 2024. The company operates multiple social and community-focused platforms.", "logo": "https://www.datingindustryinsights.com/favicon.png", "address": { "@type": "PostalAddress", "addressCountry": "USA" }, "sameAs": [] }, { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://www.datingindustryinsights.com/" }, { "@type": "ListItem", "position": 2, "name": "Companies", "item": "https://www.datingindustryinsights.com/companies" }, { "@type": "ListItem", "position": 3, "name": "9count" } ] } ] --- [![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp)](/)[A High Intent Media Brand](https://www.highintentmediagroup.com) [About](/about) [Companies](/companies "Dating App Companies") [Products](/directory "Dating Products & Features") [People](/people "Industry People & Executives") [News](/news "Dating Industry News") [Reports](/reports "Market Reports & Data") [Resources](/resources "Industry Resources") Log InRegister Free Trending [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) | [Courtland Brooks Buys GDI: Editorial Independence or Influence Play?](/news/global-dating-insights-acquisition-courtland-brooks) | [Free Dates Divide: Inflation's Unseen Impact on Dating Dynamics](/news/younger-daters-choose-free-dates) | [Tinder's Algorithm Shift: A Genuine Pivot or Just a Swipe Rebrand?](/news/tinder-reports-rise-sustained-conversations-algorithm) | [Matrimony.com's Organic Traffic Boast: A Blueprint or an Anomaly?](/news/matrimony-ceo-trust-brand-building) | [Grindr's $3M Revenue Per Employee: Efficiency or Risk?](/news/grindr-reports-higher-revenue-per-employee) [Home](/)[Companies](/companies)9count ![9count logo](https://img.logo.dev/name/9count?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=128&format=png&fallback=monogram) # 9count dating-platform 9count is a conglomerate led by former Musical.ly CEO Alex Hofmann that acquired queer social app Lex in September 2024. The company operates multiple social and community-focused platforms. USA [![Kell Rakowski headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/b67d9d71-85f3-460c-9adb-1cd1f38fd2bd.jpg) Kell Rakowski Founder ](/people/kell-rakowski) [Products](#products)[News Coverage](#coverage) ## 9count Products [ ![Lex logo](https://img.logo.dev/thisislex.app?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=96&format=png&fallback=monogram) ### Lex Dating App Text-based social and dating app for the queer community. USA Est. 2019 ](/products/lex-app) ## 9count Key People [![Kell Rakowski headshot](https://wljexrfnabxcmtcyztnv.supabase.co/storage/v1/object/public/profile-images/b67d9d71-85f3-460c-9adb-1cd1f38fd2bd.jpg) Kell Rakowski Founder ](/people/kell-rakowski) ## Latest 9count News No articles tagged to 9count yet. ## Companies Similar to 9count [![222 logo](https://img.logo.dev/222.place?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)222 Dating Platform ](/companies/222)[![Ailo logo](https://img.logo.dev/ailoapp.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Ailo Dating Platform ](/companies/ailo)[![Aisle logo](https://img.logo.dev/aisle.co?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Aisle Dating Platform ](/companies/aisle)[![BeeDee logo](https://img.logo.dev/beedee.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)BeeDee Dating Platform ](/companies/beedee)[![Betterhalf.ai logo](https://img.logo.dev/betterhalf.ai?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Betterhalf.ai Dating Platform ](/companies/betterhalfai)[![Bharat Matrimony logo](https://img.logo.dev/bharatmatrimony.com?token=pk_K6hdbPRcTQSnsRNEiZ-Ymg&size=80&format=png&fallback=monogram)Bharat Matrimony Dating Platform ](/companies/bharat-matrimony) ![Dating Industry Insights](/assets/dii-logo-footer-B-hNTbau.webp) B2B intelligence for the online dating industry. Part of [High Intent Media Inc](https://www.highintentmediagroup.com) [in](https://www.linkedin.com/company/dating-industry-insights)[](/rss.xml) ### Explore - [News](/news) - [Companies](/companies) - [People](/people) - [Products](/directory) ### Explore - [Resources](/resources) - [Data & Intelligence](/data) - [Regulation](/regulation) - [Glossary](/glossary) ### Contact - [About](/about) - [Editorial Standards](/about/editorial-standards) - [Corrections](/about/corrections) - [Ownership & Funding](/about/ownership-funding) - [Editorial Contact](/contact?subject=Editorial+Inquiry) - [Advertising & Partnerships](/contact?subject=Advertising+%26+Sponsorship) - [Press](/press) - [Submit a Listing](/contact?subject=Directory+Listing+Request) - [Sitemap](/sitemap.xml) © 2026 Dating Industry Insights. All rights reserved. 500 Paterson Plank Rd STE 31016, Union City, New Jersey, 07087, USA [Contact Us](/contact) · [Privacy Policy](/privacy) · [Terms of Use](/terms) · [Cookie Policy](/cookie-policy)